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All Journal Jurnal Komunikasi Pembangunan Jurnal Representamen JURNAL PUBLISITAS ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ilmu Komunikasi Progressio Jurnal Pengabdian Teratai
Hiswanti Hiswanti
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Konflik Supporter Jakmania Dan Maung Bandung Ditinjau Dari Komunikasi Lintas Budaya Hiswanti, Hiswanti; M., Herna; Hidayaturahmi, Hidayaturahmi
representamen Vol 6 No 01 (2020): Jurnal Representamen Volume 6 No 01 April 2020
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.011 KB) | DOI: 10.30996/representamen.v6i01.3517

Abstract

The incident between supporters of Jakmania and Maung Bandung which led to an endless conflict and various efforts have been tried to minimize the feud between supporters of this football club. Observing cross-cultural communication, differences in the background of values, artifacts, and language are often sources of conflict and this has happened to both Jakmania and Maung supporters in Bandung. Jakmania and Maung Bandung conflict management can be approached including encouraging collaborative relations and mutual respect, empowering individuals, groups, and communities to find positive resources for humane and constructive change, generating and using positive resources for the good of the overall system, building community awareness and systemic on the part of the participants, helping the group to jointly build a positive future. The conflict resolution approach is carried out within the framework of alternative solutions to the resolution of Alternative Dispute Resolution (ADR) and the style of handling conflicts to accommodate / give, divert attention from conflict, compromise / give and take, collaboration / work together to find solutions for Jakmania and Maung Bandung. Keywords: Cross Cultural Communication, Conflict, Conflict Management
Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com Herna Herna; Hiswanti Hiswanti; Hidayaturahmi Hidayaturahmi; Amanda Anindya Putri
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.165 KB) | DOI: 10.46937/17201926843

Abstract

The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.
Pengaruh Strategi Harga dan Produk Furniture Terhadap Perilaku Pembelian Pada Konsumen” (Studi Analisis Metode Verifikatif terhadap Pembeli Furniture Olympic pada Cabang Outlet Carefour MT Haryono Iswahyu Prana wukir; Hiswanti .; Maria Jashinta Elisabet Hamboer
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.735 KB)

Abstract

In quantitative research, verification is a common method used to check whether a method is correct by verifying or without corrections from what has been carried out elsewhere, by taking similar problems in life. The quantitative approach leads to a scientific approach to managerial and economic decision making. This approach consists of problem formulation, finding solutions, testing solutions, analyzing results and implementation of the results in achieving such as measure (calculation).This study aims to verify the role model of the business communication corridor. Analysis will address this question:how much influence a dimension of a strategy consisting of two independent variables, product and price of the Olympic brand furniture has on the dimensions of purchasing behavior as the dependent variable at the outlet at Carrefour MT Haryono, Jl Raya MT Haryono, South Jakarta.This research will apply business communication strategy theory (pricing strategy, product strategy, consumer behavior, purchasing decision and social category in order to represent discipline of social science).For methodology, this research uses a verification study analysis with a positivistic paradigm. Data are referred to population of 450; 82 samples, while in the implementation and research, only 30 respondents were used as samples.This study has resulted an important conclusion about the dimension of price strategy conducted by Olympic brand in that specific outlet. The furniture prices here are actually not cheap and rather close to the expensive in category (it is measured 2,25 at mean scale dimension). It shows the opinion of buyers who think the prices of furniture has a tendency to be expensive.In the dimension of product strategy, it is clear  that the products  and strategies of Olympic furnitures are particularly targetted the household of urban middle class Indonesian. It can be verified from looking at the quality standard of products which are either not too good or too bad, at least from the eyes of the buyers.The research also finds that the decision to buy an Olympic product is determined by a number of specific indicators, namely: the quality, the price, kind of products and place where products are sold.  It has been validated through this research that Olympic furniture products are mostly bought by ordinary buyers. They buy the products spontaneously at the Olympic outlet at Carefour. They are not those regular or typical inexperienced buyers.  
Menginspirasi Peluang Usaha Melalui Komunikasi Lintas Budaya Misnan Misnan; Agus Hitopa Sukma; Obing Zaid Sobir; Hiswanti Hiswanti; Mayang Riyanti; Iswahyu Pranawukir; Alamsyah Alamsyah
Jurnal Pengabdian Teratai Vol 1 No 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.79 KB)

Abstract

The Inter-cultural communication is expected to inspire business opportunities and cross cultural communication. The main objection is the mind set changing of students at SDN Lenteng Agung 11 and IBI Kosgoro 1957 students for their professional career in the future. The other aim is to broaden local horizons into global ones. The inter-cultural communication has strategic potential to inspire Indonesian students to see wider business opportunities with more innovative and creatively. It is expected to lead the entrepreneurship enhancement. The method is counseling with the participatory observation combining. The result showed that the student’s entrepreneurship insight appearanced based on the various professions of Korean guests. The developed, high-income country, Korea rely its economic on private sector. Intercultural communication is expected to inspire Indonesian students to build businesses based on creative ideas based on Korea culture. Through this activity, there is mind set changing and increase business self-confidence among Indonesian students.
KOMUNIKASI SIMPATIK MELALUI AKSI ALTRUISTIK Alamsyah Alamsyah; Hiswanti Hiswanti; Maria Jashinta Elisabet Hamboer; Rizky Septiandi; Alif Ahmad A
Jurnal Pengabdian Teratai Vol 2 No 1 (2021): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.845 KB) | DOI: 10.55122/teratai.v2i1.189

Abstract

Tujuan utama PKM adalah Aksi nyata yang dipilih untuk Meringankan beban kebutuhan bahan pokok masyarakat, Sambil menunggu kebijakan pemerintah akan bergerak ekonomi sementara covid-19 belum dapat di prediksi kapan akan berakhir covid-19 sehingga roda perekonomian Masyarakat yang terdampak pandemi benar dirasakan. Topik Kegiatan “Komunikasi simpatik melalui aksi altruistik (Sumbangan Bahan Makanan kepada Warga terdampak Covid-19 daerah Lenteng Agung Jakarta selatan”. Gerakan yang langsung bersentuhan dengan masyarakat akan memberikan Inspirasi bagi yang lain di era new normal. Sementara mahasiswa yang ikut tentu saja akan jadi contoh atau teladan badi mahasiswa lain. Dengan adanya kegiatan PKM ini, Mahasiswa semakin menyadari Peran kehidupan sosial, Mahasiswa justru akan berperan lebih luas di tengah masyarakat. Bagaimanapun kemajuan peradaban, maka titik balik manusia akan tertuju kepada Kepekaan sosial, kebutuhan terhadap trust yang menjadi modal dalam berusaha. secara tidak langsung akan memosisikan mahasiswa sebagai pemegang trust sosial yang cukup tinggi. Hal ini sangat strategis untuk memulai rintisan Peran terhadap Publik. Hasil kegiatan pengabdian PKM ini Mengimplementasikan Tri Dharma Kosgoro, yang isinya Pengabdian, Kerakyatan dan Solidaritas, yang berarti mengabdi pada kepentingan negara dan bangsa serta segala dinamikanya, diikuti dengan keutamaan upaya demi terciptanya kesejahteraan rakyat secara umum, serta solidaritas yang berarti tetap solid dalam suka dan duka; jika ada sesama yang “kurang” maka sudah sewajarnya ada tindakan dari yang “berkelebihan”
Pelatihan Public Speaking Pengurus OSIS SMKN 62 Lenteng Agung DKI Jakarta Hiswanti Hiswanti; Iswahyu Pranawukir
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 6, No 1 (2023): Januari 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v6i1.2452

Abstract

Komunikasi memegang peranan penting kehidupan manusia. Berkomunikasi ialah bertukarnya pesan dan menimbulkan efek bagi audiens-nya.. Seni berbicara didepan umum dikenal dengan istilah Public Speaking adalah bentuk proses komunikasi yang didalamnya terdapat keahlian atau kompetensi ketrampilan. Berani tampil berbeda, unik diperkuat sikap percaya diri didepan publik merupakan modal utama bagi pemuda dan pemudi sebagai cikal bakal menjadi seorang pemimpin. Pemimpin yang mampu menginformasi, mendidik serta menghibur lawan bicaranya. Pelatihan Public Speaking pada  Pengurus OSIS SMKN 62  sebagai perwujudan program Pengabdian Kepada Mayarakat (PKM) yang diikuti 20 siswa tergabung dalam pengurus OSIS. Program ini dikreasikan dalam bentuk pelatihan dengan tujuan agar pengurus OSIS  mampu berbicara di depan umum,, memahami dasar-dasar materi public speaking yang akan diajarkan, serta mampu  mnerapkan teknik public speaking dan strategi ketrampilan public speaking. Pelatihan ini dilakukan selama dua hari. Selama pelatihan, peserta memperoleh materi dasar-dasar yang dipadukan teknik public speaking. Pra-pelaksanaan dimulai observasi awal,yang pelaksanaannya berupa adaptasi pelatihan, pengenalan materi, praktek, serta difinalisasi dengan evaluasi dan monitoring sebagai pemenuhan ketercapaian. Hasil dari pelatihan cukup baik meski belum maksimal akan tetapi telah meningkat kemampuan dasar-dasar public speaking dari; kepercayaan diri,  sikap sempurna berbicara dengan menggunakan gesture dan gerakan tubuh (kontak mata, gerakan bahasa) serta mampu membawakan materi dengan baik disertai teknik-teknik public speaking.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
Co-Authors Agus Hitopa Sukma Alamsyah Alif Ahmad A Amanda Anindya Putri Barizki, Rezzi Nanda Herna Herna Hidayaturahmi Hidayaturahmi Hidayaturahmi, Hidayaturahmi Iswahyu Pranawukir M., Herna Maria Jashinta Elisabet Hamboer Mayang Riyanti Misnan Misnan Misnan, Misnan Obing Zaid Sobir Rizky Septiandi