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All Journal J-MAS (Jurnal Manajemen dan Sains) Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Kreatif Jurnal Buana Pengabdian Surya Pasca Scientia
Dini Yani
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PENGARUH CITRA MEREK DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BERBASIS ANDROID (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNSIKA) Dini Yani; Puji Isyanto; Uus MD Fadli
Jurnal Manajemen & Bisnis Kreatif Vol 5 No 1 (2019): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i1.822

Abstract

Tujuan Penelitian, untuk memperoleh bukti-bukti empirik dan menemukan kejelasan fenomena serta kesimpulan tentang Citra Merek dan Perilaku Konsumen Terhadap Keputusan Pembelian Handphone Berbasis Android pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang. Penelitian dilakukan dengan menggunakan metode deskriptif kuantitatif dan verifikatif, yaitu : mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan menggunakan metode Stratified Random Sampling dengan jumlah sampel 182 responden dari populasi 380 orang. Teknik analisis data menggunakan teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Methode Successive Interval (MSI), program computer Microsoft Excel 2010 dan SPSS versi 16. Dari hasil analisis data penelitian, diperoleh kesimpulan sebagai berikut: Handphone berbasis android memiliki citra merek yang baik, Mahasiswa setuju berperilaku untuk membeli dan menggunakanya. Terdapat korelasi yang positif antara citra merek dan perilaku konsumen terhadap keputusan pembelian, serta terdapat pengaruh parsial dan simultan dari citra merek dan perilaku konsumen terhadap keputusan pembelian. Kata Kunci : Citra Merek, perilaku konsumen, keputusan pembelian.
SOSIALISASI BAURAN PEMASARAN PADA KOPERASI KONSUMEN YAYASAN PUSAKA RAUDHATUL IRFAN DESA KUTAWARGI KEC. RAWAMERTA KAB. KARAWANG Puji Isyanto; Dini Yani; Daeana Irawati
JURNAL BUANA PENGABDIAN Vol 4 No 1 (2022): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.836 KB) | DOI: 10.36805/jurnalbuanapengabdian.v4i1.2301

Abstract

mengetahui bauran pemasaran yang tepat bagi koperasi konsumen Yayasan Pusaka Raudhatul Irfan dalam menjalankan usahanya sehingga dapat berkembang dan berjalan secara maksimal yang pada akhirnyaa diharapkan dapat meningkatkan ekonomi dan kesejahteraan Yayasan Pusaka Raudhatul Irfan khususnya serta masyarakat sekitar pada umumnya. Metode pengabdian kepada masyarakat yang digunakan adalah ceramah dan diskusi. Materi mencakup teori tentang bagaimana menemukan peluang bisnis/usaha dan bauran pemasaran yang tepat dalam upaya meningkatkan pengelolaan koperasi konsumen pada yayasan Pusaka Raudhatul Irfan dengan sebaik mungkin. Sosialisasi dan Pendampingan tentang pengelolaan bauran pemasaran dari produk yang dihasilkan oleh yayasan Pusaka Raudhatul Irfan agar mampu berkembang dan dapat diberdayakan melalui koperasi konsumen pada yayasan tersebut. Peserta diberikan pemahaman terkait pentingnya membaca peluang bisnis/usaha, pemberdayaan koperasi, dan perancangan strategi bisnis yang tepat dengan harapan agar usaha koperasi pada yayasan tersebut bisa berkembang dengan baik. Hasil yang diperoleh dari kegiatan ini diharapkan dapat memberikan sumbangan bagi yayasan Pusaka Raudhatul Irfan melalui peningkatan usaha koperasi konsumen dengan menerapkan bauran pemasaran yang tepat. Kata kunci : Bauran Pemasaran, Koperasi. The organization of this community service activity aims to find out the right marketing mix for the Raudhatul Irfan Heritage Foundation consumer cooperative in running its business so that it can develop and run optimally which in the end is expected to improve the economy and welfare of the Raudhatul Irfan Heritage Foundation in particular and the surrounding community in general. The community service method used is lecture and discussion. The material includes theories on how to find business/business opportunities and the right marketing mix to improve the management of consumer cooperatives at the Pusaka Raudhatul Irfan foundation as well as possible. Socialization and Assistance on the management of the marketing mixof products produced by the Raudhatul Irfan Heritage foundation so that they can develop and can be empowered through consumer cooperatives at the foundation. Participants were given an understanding regarding the importance of reading business/business opportunities, empowering cooperatives, and designing appropriate business strategies in the hope that cooperative businesses at the foundation can develop well. The results obtained from this activity are expected to contribute to the Pusaka Raudhatul Irfan foundation through increasing the consumer cooperative business by implementing the right marketing mix.Keywords— Marketing mix, Cooperative
Pengaruh Work Overload terhadap Stres Kerja di PT. Citra Nusantara Catering yang Berdampak pada Kepuasan Customer Siti Nuroh; Puji Isyanto; Dini Yani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1245

Abstract

Due to their role in the implementation of company policies and operational activities, human resources are an important asset in a business organization. Companies' resources, such as capital, methods, and machines, cannot produce optimal results without the support of optimally performing human resources. In order to achieve objectives and carry out the company's functions and objectives, employees play a crucial role in any organization. Employees develop into planners, executors, and controllers who constantly actively contribute to the achievement of an organization's, industry's, or business's goals.The achievement of goals is supported by employees, but employees' attitudes toward work are also influenced by their own thoughts, feelings, and desires. These attitudes are referred to as work-related satisfaction, stress, and frustration, as well as work overload, environment, needs, and so forth. Employees' unhealthy thoughts will result in customer dissatisfaction due to high stress and low motivation.Workplace stress is typically viewed as a negative condition. However, because stress arises as a result of pressure from superiors and the work environment, including customer satisfaction, at a certain level, work stress can improve employee performance. For instance, if a worker has a specific goal that requires more effort than usual, he or she will experience stress.Companies must be careful to identify shifts in consumer needs and desires, which change almost constantly, in order to satisfy customers. Buyers will move after forming perceptions of the offer's value, the performance of the company's employees in service, and customer satisfaction following purchase, depending on how the company presents its offer. The level of one's feelings after comparing (performance or results) to his expectations is known as consumer satisfaction.
STRATEGI PEMASARAN RUMAH MAKAN SAUNG KABOGOH MELALUI SOCIAL MEDIA INSTAGRAM CABANG NAGASARI KARAWANG Ade Eka Puspitasari; Dini Yani; Puji Isyanto; Sri Yanthy Yosepha
Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA Vol 12, No 1 (2023): Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA
Publisher : Prodi Magister Manajemen Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jimspc.v12i1.1037

Abstract

The rapid development of technology means that business actors must also be quick to adjust to these changes, one form of technology that is widely used by people is social media. The number of active social media users in Indonesia in January 2022 grew by 12.35% from last year. More precisely, the number of active social media users in early 2022 is 191 million people, while in 2021 there will be 170 million people. Social media is the most widely used by Indonesian people where the percentage reaches 88.7%. In second and third positions are Instagram and Facebook with respective percentages of 84.8% and 81.3%. Marketing is an important part of running a business. There needs to be good management so that the business can grow and develop better and be able to compete with its competitors. One of the important elements in marketing is marketing strategy and marketing mix. A marketing strategy is needed so that market segments, target market determination, and market positioning can be selected correctly. Utilization of social media can provide conveniences in the promotion and buying and selling process carried out by MSMEs with their consumers and can minimize costs. However, to do this, seriousness must be taken in utilizing social media, namely having to give more or intensive time in managing marketing through social media. Saung Kabogoh Restaurant is a typical Sundanese restaurant which is located at Jl. Siliwangi, Nagasari Village, West Karawang District. This restaurant was established in November 2020, with 30 employees and 8 branches spread across Karawang and its surroundings.Keywords: Social Media, Marketing, Marketing Strategy, Saung Kabogoh Restaurant
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN PADA KELOMPOK WANITA PKK DI DESA LINGGARSARI Dhea Imroatul Fatihah; Rohma Septiawati; Dini Yani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.11353

Abstract

Dengan diberikannya pengetahuan dan pelatihan kepada ibu-ibu PKK terkait penyusunan laporan keuangan diharapkan mampu mengatasi kendala dan permasalahan dalam proses penyusunan keuangan yang baik dan benar. Dalam pelaksanaannya dilakukan dengan beberapa tahapan, dimulai dari tahap perencanaan dan persiapan dilanjutkan dengan tahap pelaksanaan dilengkapi dan diakhiri dengan tahap evaluasi. Hasil dari pelaksanaan kegiatan ini menunjukkan bahwa sebelum pelaksanaan kegiatan ibu PKK di desa Linggarsari kurang memahami mengenai laporan keuangan, namun setelah pelaksanaan kegiatan dilakukam ibu PKK di desa Linggarsai telah memahami dan dapat meningkatkan kemampuan Ibu PKK dalam membuat laporan keuangan PKK secara personal maupun berkelompok.
Co-Authors Ade Eka Puspitasari Daeana Irawati Dhea Imroatul Fatihah Isyanto, H. Puji Rohma Septiawati Siti Nuroh Uus MD Fadli Yosepha, Sri Yanthy