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All Journal Jurnal Pengelolaan Perikanan Tropis (Journal Of Tropical Fisheries Management) Jurnal Ilmiah Samudra Akuatika JURNAL PERIKANAN TROPIS Jurnal Akuakultura Universitas Teuku Umar Jurnal Ilmiah AgriSains Eumpang Breuh: Jurnal Pengabdian Masyarakat
Haser, Teuku Fadlon
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Immunology & microbiology Public Health Social Sciences Other

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Journal : Eumpang Breuh: Jurnal Pengabdian Masyarakat

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Packaging Techniques and Marketing Strategies in Aglonema Ornamental Plant Business in Langsa City Hanisah, Hanisah; Indra, Siti Balqies; Ariska, Raja Novi; Fadly, Fahmy; Febri, Suri Purnama; Haser, Teuku Fadlon; Syahriandi, Syahriandi; Radhiah, Radhiah; Harahap, Antoni; Acha, Basyarudin
Eumpang Breuh : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): EUMPANG BREUH : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Pertanian, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/ebjpm.v3i1.10301

Abstract

Ornamental plants are plants that are planted and cared for aesthetic and beauty purposes. Ornamental plants are often used in decorative horticulture, landscaping, and interior design. Algonema is a type of ornamental plant that is popular and often found. Aglaonema has wide, colorful leaves, which often have interesting patterns or patterns. Several varieties of Aglaonema have green leaves with white, red, yellow spots, or a combination of these colors. The high demand for aglonema plants opens up opportunities for producers to commercialize them in and out of the city. However, to achieve the target of marketing outside the city, plant packaging is something that must be considered so that the plants can reach consumers properly and intact. The purpose of this service is to find the right packaging for marketing Aglonema outside the region and determine an efficient marketing strategy to reach consumers and increase marketing. The PKM activities carried out include: mentoring and outreach regarding suitable, inexpensive and safe aglonema packaging techniques for sales outside the region as well as developing a sales strategy to reach a wider range of consumers; business model mapping based on determining target consumers that have been determined by partners; register partners on e-commerce platforms and marketplaces to facilitate the product sales process and reach wider consumers; assistance with e-commerce and marketplace applications to partners; and within a period of 3 months, the service team evaluates the use of e-commerce and marketplaces. After the service is carried out, partners have knowledge about packaging techniques and marketing strategies for aglonema ornamental plants so that partner income increases.
Co-Authors Acha, Basyarudin Adillah, Mutiara Anggun Fathin Ariska, Raja Novi Dahara, Julia Dari, Try Oelan darsiani, Darsiani Dewi Yuniati, Dewi Dina Novita, Dina Fadli Fadli Fadly, Fahmy Febri, Suri Purnama Hanisah, Hanisah Harahap, Antoni indra, siti balqies Insani, Sri Ayu Iskandar, Andri Islama, Dini Mahfud, Chairul Rusyd Muh. Saleh Nurdin Muhammad Nur Nazlia, Suraiya Nizar, Khairul Pratama, Agus Putri Maharani Putriningtias, Andika Radhiah, Radhiah Ridhaya, Ridhaya Rizky, Devi Yanti Sari, Suri Purnama Siti Komariyah Syahriandi Syahriandi Tanjung, Andini Fadila Tartila, Shobrina Silmi Qori Tuzzamira, Wahdania Zulfiani Zulfiani