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All Journal Minda Baharu Ecosains Jurnal Tabarru': Islamic Banking and Finance COMMENT: Journal of Community Empowerment
Sidabalok, Supriani
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Humanities Economics, Econometrics & Finance Education Other

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Journal : Ecosains

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Preferensi UKM Kuliner dalam Pengolahan Sertifikasi Halal Secara Online di Kota Pekanbaru Sidabalok, Supriani; Misdawita, Misdawita; Zamaya, Yelly; Mayes, Anthony
Ecosains: Jurnal Ilmiah Ekonomi dan Pembangunan Vol 13, No 1 (2024): Ecosains: Jurnal Ilmiah Ekonomi dan Pembangunan (Mei 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecosains.12849357.00

Abstract

This research aims to determine the preferences that influence the decision of culinary SMEs in Pekanbaru City in processing halal certification online. Preference measurement is based on factors that influence individual perceptions in making decisions, namely ease, trust, benefits, and risk. The data collection method is a questionnaire with a Likert scale and data processing using binary logistic regression (logit regression). Based on data collection and analysis from 78 of culinary SMEs, the results showed that simultaneously all perception variables influenced culinary SMEs decisions to obtain halal certificates online. As for the individual test results, it showed that three perception factors, namely ease (X1), benefits (X3), and risk (X4) had a significant effect on culinary SMEs preferences for processing online halal certificates, while perceptions of trust (X2) had no significant effect. This is in accordance with the odds ratio value for each influential variable, namely 3.910 times, 2.593 times and 5.510 times for each variable. Perception of usefulness is the strongest factor influencing the decision of culinary SMEs in Pekanbaru City to process halal certification online.
Co-Authors Anthony Mayes Indri Yovita Lapeti Sari Misdawita, Misdawita Rosyetti Sufitri, Legi Yelly Zamaya