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All Journal Jurnal Ilmiah Akuntansi dan Humanika Bisma: Jurnal Manajemen Prospek: Jurnal Manajemen dan Bisnis
Rahutama Atidira
Universitas Pendidikan Ganesha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Bisma: Jurnal Manajemen

 1 
Word of Mouth Marketing atau Social Media Marketing yang Lebih Efektif dalam Keputusan Memilih Program Studi S1 Manajemen Di Universitas Pendidikan Ganesha Ida Bagus Koman Suarmaja; I Nengah Suarmanayasa; Gede Putu Agus Jana Susila; Rahutama Atidira
Bisma: Jurnal Manajemen Vol. 9 No. 1 (2023): Bulan April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v9i1.60940

Abstract

The research was conducted as an effort to find out the comparison between the most effective marketing methods in students decission to join the Manajemen Bachelor Degree, Universitas Pendidikan Ganesha. The quantitative approach is used as a research method. The total sample of 400 respondents spread into 33 classes. The results showed there were differences between word of mouth marketing methods and social media marketing in students decission to join the Manajemen Bachelor Degree, Universitas Pendidikan Ganesha. The method of word of mouth marketing is 1.85 times more effective than social media marketing. In the use of word of mouth marketing methods, the most dominant intermediaries in influencing student choice are friends, followed by neighbors and family. In the use of social media, Instagram, Facebook and websites are the top three social media that play the most role in social media marketing. In statistical testing appears that there is a difference between the word of mouth marketing method and the social media marketing method in students decission to join the Manajemen Bachelor Degree, Universitas Pendidikan Ganesha.   Keywords : marketing; word of mouth marketing; social media marketing
The Effect of The Promotional Mix on The Decision of Tourists Visiting The Regency of Buleleng Komang Endrawan Sumadi Putra; Rahutama Atidira; I Made Dwita Atmaja
Bisma: Jurnal Manajemen Vol. 9 No. 1 (2023): Bulan April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v9i1.60944

Abstract

This study was conducted to determine the effect of the promotional mix including advertising, sales promotion, personal selling, public relations and direct sales on the decision of tourists visiting Buleleng Regency. The population used in this study were all tourists who had visited Buleleng totaling 224,209 people, while the sample in this study amounted to 100 people who were determined by the slovin formula with a tolerance level of 10%. Based on the results of data analysis using multiple linear regression, it is known that the decision of tourists visiting Buleleng Regency is determined simultaneously by advertising, sales promotion, personal selling, public relations and direct selling. However, partially, it can be seen that the decision of tourists to visit Buleleng Regency is only determined by sales promotion, while other promotional mix variables have no effect on the decision of tourists to visit Buleleng Regency
Co-Authors Ana Sururin Fridayana Yudiaatmaja Gede Putu Agus Jana Susila Heryanda, Komang Krisna I Made Dwita Atmaja I Nengah Suarmanayasa Ida Bagus Koman Suarmaja Kadek Arif Sugitajaya Komang Endrawan Sumadi Putra Komang Krisna Heryanda Ni Made Suci Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Sugitajaya, Kadek Arif Sururin, Sururin Susila, Gede Putu Agus Susila Trianasari