Article Per Year (5 Year)
p-Index From 2019 - 2024
2.286
P-Index
This Author published in this journals
All Journal Jurnal Manajemen & Supervisi Pendidikan AL-ISHLAH: Jurnal Pendidikan Journal of Research and Technology Visipena Jurnal Basicedu Ed-Humanistics : Jurnal Ilmu Pendidikan Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Trapsila: Jurnal Pendidikan Dasar Jurnal Basicedu Jurnal Muassis Pendidikan Dasar Nusantara Educational Review
Arie Widya Murni
Universitas Nahdlatul Ulama Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Research and Technology

 1 
STRATEGI GREEN PRODUCT GUNA MENINGKATKAN KINERJA USAHA KECIL MENENGAH BERBASIS RAMAH LINGKUNGAN Untung Usada; Arie Widya Murni
Journal of Research and Technology Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.236 KB)

Abstract

Small and Medium Enterprises (SME) product innovation in order to support the concept of green products must be able to convince consumers. Product innovations which have been made that are not in accordance with the tastes of consumers, so the goods are less attractive to consumers. SMEs have difficulties in adjusting products that are environmentally friendly and acceptable to consumers. The high cost in innovating also results in SMEs who hesitate to modify the product. This study aimed to determine, describe, and analyze the effect of green products on the performance of SMEs in Sidoarjo. The first stage was to map green product criterias that affect the performance of environmentally-based SMEs, then analyse the effect of green products on the performance of environmentally-based SMEs. The method used in determining this effect was Partial Least Square (PLS). From the results of data processing, there were factors that influence the performance of environmentally friendly SMEs, namely the green product factor. Then a critical success factor analysis was carried out on the green product factor to determine the strategies that must be taken by environmentally friendly SMEs. The results of the analysis obtained strategy recommendations in improving the performance of SMEs were the strategy of selecting raw materials, choosing energy sources, using the amount of raw materials, and choosing product packaging materials. The strategy was in the context of developing environmentally friendly SMEs so they can improve SME competitiveness.
Co-Authors Alya Rohani Su’udah Amiruddin Hadi Wibowo Ashfa Diniyyah Assabilah Athika Dwi Wiji Utami Evi Mahsunah Fajar Nur Yasin Laili, Nurul Islamiyatul Laily Santinia Rahmah Putri Masyitah Noviyanti Miftahul Jannah Mochamad Nursalim Nurul Istiq'faroh SUJARWANTO Suryanti Tri Septianto Untung Usada Wahyu Maulida Lestari Wiryanto Wiryanto