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Gusti Putu Eka Kusuma
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Journal : International Journal of Social Science and Business

 1 
The Implementation of Tri Hita Karana Value and Strategy Based on Social Capital in Creating Competitive Advantages in Village Credit Institutions in the Penglatan Village Kusuma, Gusti Putu Eka
International Journal of Social Science and Business Vol 4, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i2.24487

Abstract

Companies that are able to implement strategies that are oriented more to the external environment will be able to develop market share well and more quickly in anticipating changes that occur suddenly, thus the company is declared to have an effective strategy in the sense that it will be able to compete. This research conducted at the Village Credit Institutions in Penglatan collected through interviews. Research informants were 3 people through purposive sampling. This research was tested using interactive models. The results showed that the application of the tri hita karana value and the application of a social capital-based strategy made the village credit institution Penglatan able to build trust in the village krame where the value of the tri hita karana namely pawongan (human relations with humans) and awig - awig became the basis for the operational implementation of credit institutions villages can increase trust and build competitive advantage
Improving Auditor Performance Through A Spirituality Workplace Based on Tri Hita Karana, Hardiness Personality and Role Stress Dewi, Mertyani Sari; Ferayani, Made Dwi; Eka Kusuma, Gusti Putu
International Journal of Social Science and Business Vol 4, No 3 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i3.28389

Abstract

This research is motivated by the importance of auditor performance in determining the performance of quality public accounting firm (KAP). The ability of auditors in a professional manner in using audit techniques and procedures to improve audit quality has an effect on the resulting performance. The study was conducted to provide empirical evidence regarding efforts to improve auditor performance through Tri Hita Karana-based workplace spirituality, hardiness personality and role stress in Public Accounting Firms (KAP) throughout Bali Province. The population in this study were all KAP auditors in Bali Province who were listed in the Directory published by the Indonesian Institute of Certified Public Accountants (IAPI) in 2020. The sampling technique was purposive sampling with the criteria used by the sample, including the auditors working in KAP throughout Bali Province. is still actively operating and has a minimum of 1 year of service or audit experience. This research was tested using a variance based structural equation model (Structural Equation Modeling-SEM) or Component based SEM with the SmartPLS 3.0 analysis tool. The test results show empirical evidence that Tri Hita Karana-based workplace spirituality weakens the effect of role conflict on auditors' performance, but Tri Hita Karana-based workplace spirituality does not moderate the effect of role ambiguity and role overload on auditor performance, while hardiness  personality cannot moderate the effect of role conflict on performance. auditors, but hardiness personality weakens role ambiguity and role overload on auditor performance.
SWOT Analysis as The Basis of The Marketing Mix in Increasing Income in PT. Elteha International Singaraja Kusuma, Gusti Putu Eka; Nurkariani, Ni Luh
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40658

Abstract

The development of business in Indonesia is getting sharper with complexity, competition, change, and uncertainty. In running a business, of course there is a problem that interferes with the running of the business, both internally and externally. This situation creates sharp competition between companies including shipping companies, thus forcing companies to pay more attention to the internal and external environment that can affect the company, so that companies know what marketing strategies are and how they should be applied within the company. The purpose of this study is to find out the SWOT analysis at PT. Elteha International Singaraja branch and to know the SWOT analysis as the basis for the marketing mix. The analytical techniques used in this study are Data Reduction, Data Display / Data Presentation and Drawing Conclusions and Verification. The results showed that PT. Elteha International Singaraja is a business engaged in the field of expeditions. Determination of marketing strategy using SWOT analysis method. Data from internal and external were obtained from the results of unstructured interviews with the resource persons, namely the head of representatives of PT. Elteha International Singaraja, employee at PT Kerta Gaya Pusaka, relation to PT. Elteha International Singaraja and consumers remain at PT. Elteha International Singaraja concludes as follows, Internal and external factors that are a strength in increasing revenue at PT. Elteha International Singarajabranch are speed in delivery compared to other services, the company also has offices spread throughout Indonesia, always providing security for the goods to be sent , a factor that becomes a weakness in increasing revenue at PT. Elteha International Singaraja branch.
Customers Loyalty Through Experiential Marketing on The Salon Crisni in Singaraja Nurkariani, Ni Luh; Kusuma, Gusti Putu Eka
International Journal of Social Science and Business Vol 5, No 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33815

Abstract

Business development is currently growing rapidly, one of which is a business engaged in services. In running a beauty salon service business, it is very important to make customers loyal or what is called Customer Loyalty. Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine sense, feel, think, act, relate to customer loyalty at Krisni salon. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, t-test and hypothesis test with t-test. The results showed that experiential marketing which consists of sense, feel, think, act, relate has a positive and significant effect on customer loyalty at Krisni salon in Singaraja. These results are proven by testing the hypothesis with the t-test which shows that t-count> t-table and the results of model testing with t-test which show that t-count> t-table. This result means that in creating customer loyalty, Krisni salon must pay attention to the strategies used, one of which is experiential marketing.
The Implementation of Tri Hita Karana Value and Strategy Based on Social Capital in Creating Competitive Advantages in Village Credit Institutions in the Penglatan Village Gusti Putu Eka Kusuma
International Journal of Social Science and Business Vol. 4 No. 2 (2020): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i2.24487

Abstract

Companies that are able to implement strategies that are oriented more to the external environment will be able to develop market share well and more quickly in anticipating changes that occur suddenly, thus the company is declared to have an effective strategy in the sense that it will be able to compete. This research conducted at the Village Credit Institutions in Penglatan collected through interviews. Research informants were 3 people through purposive sampling. This research was tested using interactive models. The results showed that the application of the tri hita karana value and the application of a social capital-based strategy made the village credit institution Penglatan able to build trust in the village krame where the value of the tri hita karana namely pawongan (human relations with humans) and awig - awig became the basis for the operational implementation of credit institutions villages can increase trust and build competitive advantage
Improving Auditor Performance Through A Spirituality Workplace Based on Tri Hita Karana, Hardiness Personality and Role Stress Mertyani Sari Dewi; Made Dwi Ferayani; Gusti Putu Eka Kusuma
International Journal of Social Science and Business Vol. 4 No. 3 (2020): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i3.28389

Abstract

This research is motivated by the importance of auditor performance in determining the performance of quality public accounting firm (KAP). The ability of auditors in a professional manner in using audit techniques and procedures to improve audit quality has an effect on the resulting performance. The study was conducted to provide empirical evidence regarding efforts to improve auditor performance through Tri Hita Karana-based workplace spirituality, hardiness personality and role stress in Public Accounting Firms (KAP) throughout Bali Province. The population in this study were all KAP auditors in Bali Province who were listed in the Directory published by the Indonesian Institute of Certified Public Accountants (IAPI) in 2020. The sampling technique was purposive sampling with the criteria used by the sample, including the auditors working in KAP throughout Bali Province. is still actively operating and has a minimum of 1 year of service or audit experience. This research was tested using a variance based structural equation model (Structural Equation Modeling-SEM) or Component based SEM with the SmartPLS 3.0 analysis tool. The test results show empirical evidence that Tri Hita Karana-based workplace spirituality weakens the effect of role conflict on auditors' performance, but Tri Hita Karana-based workplace spirituality does not moderate the effect of role ambiguity and role overload on auditor performance, while hardiness  personality cannot moderate the effect of role conflict on performance. auditors, but hardiness personality weakens role ambiguity and role overload on auditor performance.
Customers Loyalty Through Experiential Marketing on The Salon Crisni in Singaraja Ni Luh Nurkariani; Gusti Putu Eka Kusuma
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33815

Abstract

Business development is currently growing rapidly, one of which is a business engaged in services. In running a beauty salon service business, it is very important to make customers loyal or what is called Customer Loyalty. Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine sense, feel, think, act, relate to customer loyalty at Krisni salon. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, t-test and hypothesis test with t-test. The results showed that experiential marketing which consists of sense, feel, think, act, relate has a positive and significant effect on customer loyalty at Krisni salon in Singaraja. These results are proven by testing the hypothesis with the t-test which shows that t-count> t-table and the results of model testing with t-test which show that t-count> t-table. This result means that in creating customer loyalty, Krisni salon must pay attention to the strategies used, one of which is experiential marketing.
SWOT Analysis as The Basis of The Marketing Mix in Increasing Income in PT. Elteha International Singaraja Gusti Putu Eka Kusuma; Ni Luh Nurkariani
International Journal of Social Science and Business Vol. 6 No. 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40658

Abstract

Penelitian ini bertujuan untuk mengetahui analisis SWOT pada PT. Elteha International cabang Singaraja dan mengetahui analisis SWOT sebagai dasar bauran pemasaran. Teknik analisis yang digunakan dalam penelitian ini adalah Reduksi Data, Tampilan Data/Penyajian Data dan Penarikan Kesimpulan dan Verifikasi. Hasil penelitian menunjukkan bahwa PT. Elteha International Singaraja adalah sebuah usaha yang bergerak di bidang ekspedisi. Penentuan strategi pemasaran menggunakan metode analisis SWOT. Data internal dan eksternal diperoleh dari hasil wawancara tidak terstruktur dengan narasumber yaitu pimpinan perwakilan PT. Elteha International Singaraja, karyawan di PT Kerta Gaya Pusaka, hubungannya dengan PT. Elteha International Singaraja dan konsumen tetap di PT. Elteha International Singaraja menyimpulkan sebagai berikut, Faktor internal dan eksternal yang menjadi kekuatan dalam meningkatkan pendapatan pada PT. Cabang Elteha International Singaraja adalah kecepatan dalam pengiriman dibandingkan dengan jasa lainnya, perusahaan juga memiliki kantor yang tersebar di seluruh Indonesia, selalu memberikan keamanan terhadap barang yang akan dikirim, faktor yang menjadi kelemahan dalam meningkatkan pendapatan di PT. Elteha International cabang Singaraja.
Co-Authors Gede Parma Yasa Gede Parmayasa Gede Widiadnyana Pasek I Putu Agus Adnyana Kadek Doddy Purna Hendrawan Kadek Mega Widiari Kadek Santika Dewi Made Dwi Ferayani . Maharta Firmantara Lete Mertyani Sari Dewi ., Mertyani Sari Dewi Ngurah Tedi Saniartha Ni Kadek Ayu Trisnadewi Ni Luh Nurkariani Putu Eka Nopiyani . Putu Mas Sarsanayasa Riana Dewi Kartika