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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Widya Warta JRMA (Jurnal Riset Manajemen dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Studi Manajemen dan Bisnis Share : Journal of Service Learning Sebelas Maret Business Review Jurnal Dharma Bhakti Ekuitas Surakarta Management Journal Jurnal Sosial Ekonomi Bisnis
Wahyu Prabawati Putri Handayani
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Journal : Jurnal Manajemen Bisnis

 1 
The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users Wahyu Prabawati Putri Handayani
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18649

Abstract

Research aims: This goal is to comprehend how the UTAUT model was used to influence mobile banking behavior intentions and act as a mediator variable along with attitude.Design/Methodology/Approach: A quantitative approach and a sample size of 110 respondents using mobile banking were used. The deployment questionnaire for the retrieval technique sample was completed using Google Forms, and the sampling strategy was a snowball. In this study, both data analysis and hypothesis evaluation were performed utilizing PLS-SEM.Research findings: The study uncovered that out of ten hypotheses, seven were accepted, and three were rejected. In this study, performance expectancy, facilitating conditions, and social influence variables could all have an impact on attitude. With regard to behavioral intention, attitude served as a mediator between performance expectancy, social influence, and facilitating conditions. Aside from serving as a mediator, the attitude directly affected behavioral intentions. The results indicate that attitude was not significantly affected by effort expectations, and behavioral intentions were not significantly impacted by trust.Theoretical Contribution/Originality: The Unified Theory of Acceptance and Use of Technology (UTAUT) was employed in this study to understand better how the UTAUT model was applied in influencing mobile banking behavior intentions, as well as how attitude functions as a variable mediator.Practitioners/Policy Implications: Results from the study have implications for how mobile banking users' behavioral intentions may change depending on their performance expectancy, social influence, facilitating conditions, and attitudes.Research Limitations/Implications: Further research is required to observe other aspects, such as the desire to keep utilizing mobile banking, as it is the focus of this study, which was restricted to behavioral intention based on the considerations of UTAUT-based mobile banking users.
Co-Authors Ariyanto, Ovi Yuna Christina Esti Susanti Didik Joko Pitoyo Dyah Kurniawati Filla Widyawati Lorensius Anang Setiyo Waloyo Martinus Febryanto Andy Pratama Mugi Harsono Mugi Harsono Ovi Yuna Ariyanto Srimulyani, Veronika Agustini Vinsensius Widdy Tri Prasetyo, Vinsensius Widdy Tri Prasetyo