Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA The South East Asian Journal of Management ASEAN Marketing Journal
Lupiyoadi, Rambat
Unknown Affiliation
Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab Bagaskara, Masyhuril Amri; Lupiyoadi, Rambat
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.180-184

Abstract

The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.
The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia Lupiyoadi, Rambat; Putra, Bramana
ASEAN Marketing Journal Vol. 6, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research mainly discusses about the effects of applying revenue management, specifically in the contexts of inventory control (variation in ticket prices for the same flight and class) and denied boarding (permissibility of reservations exceeding carrying capacity as a hedging practice over the possibility of tickets cancellation) on the customers’ satisfaction toward airlines in Indonesia. Experimental method was applied on the research, involving students from University of Indonesia asparticipants. The results showed that inventory control policy partly affected customer satisfaction, while the denied boarding policy fully affected their satisfaction. These research findings can contributeto further studies on consumers’ behaviour in dynamic airlines industry, mainly in emerging markets such as Indonesia
Vertical Partnerships Between OEM And First Tier: Lessons From Automotive Component Companies In Greater Jakarta-Indonesia Syah, Donny Oktavian; Lupiyoadi, Rambat; Suryani, Embun
The South East Asian Journal of Management Vol. 16, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This research aimed to investigate vertical partnerships between Original Equipment Manufacturers (OEMs) and first-tier automotive component firms based on the relationships between technology transfer, technical exchange, government role and supplier performance in the Greater Jakarta area. Design/Methodology/Approach: A total of 65 respondent firms participated, comprising 6 OEMs and 59 first-tier firms. The research included site visits and interviews with companies based on questionnaires completed by representative individuals from middle management upward with responsibility for assessing product quality (purposive sampling). The questionnaire results were measured using Partial Least Squares Path Modelling (PLS-PM). Research Findings: The results highlighted significant relationships between government role and technology transfer (p-value = 0.00), government role and supplier performance improvement (p-value = 0.017), and technical exchange and supplier performance improvement (p-value = 0.077). However, no significant relationship was found between technology transfer and supplier performance improvement (p-value = 0.353). Theoretical Contribution/Originality: Understanding the vertical relations between OEMs and first-tier automotive component firms in Indonesia. Managerial Implications in the South East Asian Context: Solid relationships between OEMs and first-tier companies in Greater Jakarta, Indonesia are especially triggered by the increasing tendency for local component use (TKDN/Domestic Component Level). Research limitation & Implications: The research examined vertical relationships between OEMs and first-tier firms, notably between technology transfer and supplier performance improvement, technical exchange and supplier performance improvement, government role and technology transfer, and government and supplier performance improvement.
Co-Authors Bagaskara, Masyhuril Amri Donny Oktavian Syah Putra, Bramana Suryani, Embun