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All Journal Golden Ratio of Mapping Idea and Literature Format Advances in Business & Industrial Marketing Research
Syahnur, Haerdiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Juniansyah, Dedi; Putra, Aditya Halim Perdana Kusuma; Syahnur, Haerdiansyah; Hasan, Sabri; Nujum, Syamsu
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Leveraging Technology and Innovation for Effective E-Business Management Syahnur, Haerdiansyah
Advances in Business & Industrial Marketing Research Vol. 2 No. 2 (2024): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i2.285

Abstract

The purpose of this study is to examine the multifaceted nature of e-commerce excellence and effective e-business management, with a focus on technological infrastructure, innovation, consumer behavior, and management challenges. Employing a systematic literature review approach, the research design and methodology involve the analysis of recent studies and theoretical frameworks in the field of e-commerce. The findings underscore the critical importance of robust technological infrastructure in driving e-commerce excellence, highlighting the transformative impact of emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. Moreover, the study elucidates the pivotal role of innovation in shaping organizational success, emphasizing the significance of product innovation, process innovation, business model innovation, and organizational innovation. The implications of this study extend to both theory and practice, providing valuable insights for researchers, practitioners, and business leaders in understanding and navigating the complexities of the digital marketplace. By prioritizing investments in digital infrastructure, fostering a culture of innovation, and adopting customer-centric strategies, organizations can position themselves for sustained growth and success in the dynamic e-commerce ecosystem.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Juniansyah, Dedi Sabri Hasan Syamsu Nujum