Golden Ratio of Mapping Idea and Literature Format
Vol. 2 No. 1 (2022): July - January

Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions

Dedi Juniansyah (Universitas Muslim Indonesia, Makassar)
Aditya Halim Perdana Kusuma Putra (Universitas Muslim Indonesia, Makassar)
Haerdiansyah Syahnur (Universitas Muslim Indonesia, Makassar)
Sabri Hasan (Universitas Muslim Indonesia, Makassar)
Syamsu Nujum (Universitas Muslim Indonesia, Makassar)

Article Info

Publish Date
28 Jan 2021

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.

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Journal Info
Golden Ratio of Mapping Idea and Literature Format
Website

Abbrev

grmilf

Publisher

Manunggal Halim Jaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes ...