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All Journal SULUH: Jurnal Abdimas Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary Approach Research and Science
Wulandjani, Harimurti
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Library & Information Science Public Health Social Sciences Other

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Edukasi Pemasaran Digital Bagi UMKM di Kecamatan Tanjung Sari Pamulihan Kabupaten Sumedang Yusuf, Setiarini; Hatta, Iha Haryani; Trirahayu, Dewi; Wulandjani, Harimurti; Putriana, Lies; Puspa Rahajeng, Denisa; Destriyanti, Amalia
SULUH: Jurnal Abdimas Vol 4 No 2 (2023): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i2.4045

Abstract

Jenis usaha yang dibangun pada masa kini baik usaha kecil menengah (UKM) ataupun besar selalu mengikuti perkembangan teknologi dan mulai meninggalkan model pemasaran tradisional beralih ke model pemasaran modern yaitu digital marketing. Model pemasaran ini sangat memudahkan pebisnis dari berbagai kalangan dalam memasarkan serta memperkenalkan produk atau jasanya kepada konsumen. Pengabdian kepada masyarakat berupa pelatihan edukasi manajemen pemasaran yaitu digital marketing diperuntukkan kepada UMKM di bawah binaan BumDes Kecamatan Tanjungsari, Kabupaten Sumedang yang aktif dan beroperasi, dimana usaha tersebut telah terdaftar pada Dinas Pemberdayaan Masyarakat dan Desa Pemerintah Daerah Kabupaten Sumedang, Jawa Barat. Kegiatan pengabdian tersebut para pelaku UMKM di bawah koordinasi BumDes Pemerintah Daerah Kabupaten Sumedang, Jawa Barat memiliki minat dan keinginan yang kuat untuk belajar mengenal digital marketing. Hanya saja mereka terhambat pada jaringan internet dan kemampuan mengikuti perkembangan teknologi informasi serta tata caranya pemasaran secara online. Kata Kunci: Digital Marketing, UMKM, BumDes A The types of businesses that are built today, both small and medium enterprises (SMEs) and large, always follow technological developments and begin to leave traditional marketing models to switch to modern marketing models, namely digital marketing. This marketing model makes it very easy for business people from various circles to market and introduce their products or services to consumers. Community service in the form of marketing management education training, namely digital marketing, is intended for MSMEs under the guidance of BumDes Tanjungsari District, Sumedang Regency which are active and operating, where the business has been registered with the Community and Village Empowerment Office of the Sumedang Regency Government, West Java. The service activities of MSME players under the coordination of BumDes of the Regional Government of Sumedang Regency, West Java have a strong interest and desire to learn about digital marketing. It's just that they are hampered by the internet network and the ability to keep up with the development of information technology and online marketing procedures. Keywords: Digital Marketing, UMKM, BumDes
Pendampingan Digital Marketing Terhadap UMKM Binaan FEB UP Kuji Milk Permana, Erwin; Thalib, Supriadi; Wulandjani, Harimurti
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5432

Abstract

Abstrak Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun pemasaran digital produk Kuji Milk. Pengabdian Masyarakat ini dilakukan dengan serangkaian bentuk kegiatan seperti ceramah, tutorial dan praktik membangun platform media sosial untuk digital marketing. Hasil kegiatan pendampingan penerapan digital marketing dengan memanfaatkan platform media sosial dapat memberikan solusi atas permasalahan yang dihadapi Produk Kuji Milk dalam pemasaran. Mitra dampingan memahami materi digital marketing dengan baik serta dapat menggunakan aplikasi beserta fiturnya untuk pemasaran produknya. Hal ini terlihat selama pendampingan berlangsung dan juga ketika evaluasi. Pada akhirnya owner Produk Kuji Milk memiliki pemahaman bahwa perkembangan teknologi digital dapat membantu para pelaku bisnis. Dalam pemasaran digital marketing mampu menjangkau konsumen secara lebih luas. Tentu saja dalam perjalanannya pemasaran melalui platform media sosial harus dilakukan dengan konsisten. Kata Kunci: Digital Marketing, FEB UP, Kuji Milk, UMKM Abstract This community service (PKM) activity aims to build digital marketing of Kuji Milk products. This community service is carried out with a series of activities such as lectures, tutorials and practices to build social media platforms for digital marketing. The results of digital marketing implementation assistance activities by utilizing social media platforms can provide solutions to the problems faced by Kuji Milk products in marketing. Assisted partners understand digital marketing materials well and can use the application and its features for marketing their products. This can be seen during the mentoring and also during the evaluation. In the end, the owner of Kuji Milk products has an understanding that the development of digital technology can help business people. In digital marketing marketing is able to reach consumers more widely. Of course, in the course of marketing through social media platforms must be done consistently. Keywords: Digital Marketing, FEB UP, Kuji Milk, MSMEe.
Online Meal Delivery In Indonesia: Factors Impacting Consumer Persuasion Rachbini, Widarto; Tiolina Evi; Wulandjani, Harimurti; Suyanto; Emi Rahmawati
Jurnal Manajemen Vol. 28 No. 1 (2024): February 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i1.1771

Abstract

This study empirically examines the impact of price-savings orientation on utilitarian and hedonic app browsing, as well as the influence of utilitarian app browsing, hedonic app browsing, and social influence on consumer persuasion within the Indonesian online meal delivery app context. Primary data was collected through online questionnaires distributed via Google Forms, utilising purposive sampling criteria explicitly targeting users who had conducted transactions on these platforms. The analysis employed the Structural Equation Model (SEM) with Smart PLS software, revealing significant findings. Price-savings orientation positively affected utilitarian and hedonic app browsing, while utilitarian app browsing and social influence significantly influenced consumer persuasion. Implications suggest that future online meal delivery platform development and marketing should prioritise pricing and social influence. Subsequent research should extend this framework to other digital-based business sectors, focusing on a more diverse range of productive-age respondents.
Urgency of Tax Incentives in Indonesia for Research, Development, and Internationalization of MSMEs Sudarmanto, Eko; Aulia, Triana Zuhrotun; Putri, Rumanintya Lisaria; Wulandjani, Harimurti
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.339

Abstract

The purpose of this research is to reveal and find out some of the factors needed by micro, small and medium enterprises (MSMEs) to develop their business through development research in order to increase economic growth and business networks at the international level. This study uses library research methods, through a qualitative approach with deductive and inductive process analysis. The data source is secondary data, namely relevant previous scientific work. Data processing is done by: analyzing correlations and building concepts to predict, explain, and control the studied phenomena, and draw conclusions based on the theoretical framework. The results of this study indicate that the development of MSME entrepreneurship is the main driver of economic growth in several countries, including Indonesia. For the development of MSMEs, the government can provide a conducive environment for the business world and MSMEs through financial support such as providing tax incentives. So that MSME development research is the main focus in innovation and technological change to increase higher economic growth. Improving the performance of MSMEs through innovation, job creation, export growth, and the emergence of new highly competitive entrepreneurs is an opportunity to gain greater access to new markets at the international level.
EDUKASI PEMASARAN BERBASIS DIGITAL BAGI PRODUK UMKM PULAU PRAMUKA JAKARTA Thalib, Supriadi; Hilmiyah, Nurul; Wulandjani, Harimurti; Mulyadi, Mulyadi; Azajarah, Tiara Rima
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25807

Abstract

Pemasaran digital merupakan sarana untuk memperkenalkan produk melalui media digital maupun online. Perkembangan dunia digital saat ini sedang trend dan menjadi kebutuhan di semua kalangan. Pemanfaatan konsep pemasaran berbais teknologi digital menjadi harapan bagi usaha kecil dan menengah (UMKM) untuk berkembang menjadi pusat kekuatan ekonomi. UMKM dapat menggunakan media sosial sebagai sarana digital marketing. Selain biaya yang murah dan tidak perlunya memiliki keahlian khusus dalam melakukan inisiasi awal, media sosial dianggap mampu untuk secara langsung meraih konsumen, namun masih banyak UMKM yang masih mengalami kesulitan dalam proses pemasaran produk menjadi kendala dalam pengembangan usahanya. Tujuan dari kegiatan ini adalah meningkatkan kemampuan dan pengetahuan pelaku UMKM melalui digital marketing untuk memasarkan produk yang lebih luas sehingga penjualan bisa meningkat. Edukasi seperti ini perlu lebih sering dilaksanakan untuk membangun kesadaran dan pemahaman mengenai digital marketing dan langkah-langkah yang harus dilakukan untuk membuat dan mengelola akun media sosial. Di sisi lain, pelaku UMKM harus menumbuhkan keberanian untuk mencoba hal yang baru, berlaku profesional, dan sabar menunggu hasil sambil terus berkreasi.
Co-Authors Aulia, Triana Zuhrotun Azajarah, Tiara Rima Destriyanti, Amalia Dewi Trirahayu Emi Rahmawati Iha Haryani Hatta Lies Putriana Mulyadi Mulyadi Nurul Hilmiyah Permana, Erwin Puspa Rahajeng, Denisa Rumanintya Lisaria Putri, Rumanintya Lisaria Sudarmanto, Eko Suyanto Thalib, Supriadi Tiolina Evi Yusuf, Setiarini