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All Journal (JDAB) Jurnal Dinamika Administrasi Bisnis
Coanto, Vicky Valdian
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH KUALITAS PRODUK, LOKASI, DAN FASILITIAS TERHADAP MINAT BELI KONSUMEN Coanto, Vicky Valdian; Novaria, Rachmawati; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2678

Abstract

Surabaya is the capital of the representatives in Indonesia second largest, cities with place strict business competition. One of the ways is the culinary business began to get a bit from street vendors five to a restaurant starry five. Tavern the cowboy burger Surabaya is a place of research. The purpose of this study is to find how big the influence of the product quality, the location and facilities to consumer interest in buying.This is kind of research quantitative research. Population research is the consumers tavern the cowboy burger Surabaya. While a total 100 respondents sample by using the method the sampling method of accidental and collecting data on the use of questionnaires. Data analysis techniques used in this research was multiple linear regression analysis. The result of the research indicated that, the product quality, the location and facilities have a strong impact in together – the same against the consumer interest in buying in tavern you see, cowboys burger Surabaya. Based on a conclusion, expected tavern the cowboy burger Surabaya strategic location could pay more attention, to affect the interest of consumers low purchasing.Keywords: quality products, location, facilities, interest in buying consumers.
Co-Authors Novaria, Rachmawati Pujianto, Agung