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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Dia: Jurnal Administrasi Publik JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal Representamen Adimas : Jurnal Pengabdian Kepada Masyarakat Dinamika Governance : Jurnal Ilmu Administrasi Negara LINIMASA: JURNAL ILMU KOMUNIKASI J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) (JDAB) Jurnal Dinamika Administrasi Bisnis Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Bisnis Indonesia Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) PRAJA observer: Jurnal Penelitian Administrasi Publik

Novaria, Rachmawati

Unknown Affiliation

Author-ID : 1493317

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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ANALISIS SEMIOTIKA LAGU-LAGU SUPORTER PERSEBAYA BONEK MANIA Setyadi, Anugerah; Sudaryanto, Edy; Novaria, Rachmawati
representamen Vol 1 No 02 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Frenetic football competition in Indonesia led to a phenomenon that exceeds the fame ofcompetition itself , the existence of Supporters at the stadium raises the attractiveness and uniquenessfootball competition in Indonesia . Football supporters in Indonesia arguably is the main attraction ofthe competition. Inside the stadium supporters such doings into separate entertainment for footballlovers nationwide . Large groups of supporters in Indonesia appears to creativities different , rangingfrom Viking or Bobotoh Persib Bandung team supporters group , The Jak Mania , supporters teamPersija Jakarta , Aremania , Arema Malang supporter group , and Bonek Mania , nickname forPersebaya team supporters . Especially for Bonek Mania , this group of supporters often synonymousby the Media and Society with violent , brutal and can not be set , but behind it all was Bonek Maniahas tremendous creativity . Obviously still remembered phenomenal song that was sung Iwak dentgroup Trio Macan , turns the song Iwak dent is Bonek sing songs while supporting Persebaya lyricsare simple was able to attract many people to sing Iwak tiger trio created Bonek dent , researchers feelattracted by the uniqueness of the song is actually what makes the fans make a song for the teamsupported . Surely there is a meaning contained in songs Bonek that, in this study the meaning of thesong will try to be studied more deeply.Keywords : Supporters , songs, Bonek Mania , meaning

PENGARUH PESAN KOMUNIKASI PADA KEMASAN ROKOK TERHADAP SIKAP PEROKOK MUDA DI KOTA SURABAYA Ana R, Adelina Erlinda; Bungin, Burhan; Novaria, Rachmawati
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Health warning labels on cigarette packs is very important as a means of communication andawareness of smokers of the health risks caused by smoking. By reading and seeing pictures of healthwarnings, with some warning messages of health and some disease the effects of smoking are listed onthe label of health warnings on cigarette packs every time they smoke, is expected to provide a greaterknowledge of the health effects of smoking, and may raise intention to quit smoking and thereforecontributes to the attitude of smokers. The purpose of this study was to determine the effect ofcommunication messages on pictorial health warning labels on cigarette packs on the attitudes ofyoung smokers in the city of Surabaya. The minimum sample empirically determined as much as 96respondents using accidental sampling technique. Results of research and analysis with a simplelinear regression showed that a significant difference between the message communication onpictorial health warning labels on cigarette packs on the attitudes among young smokers in the city ofSurabaya. Contributions message communication on pictorial health warning labels on cigarettepacks on the attitudes of young smokers in the city of Surabaya is 47.6% of the remaining 52.4% isinfluenced by other variables not examined in this study, for example the influence of friends, lifestyle,etc.Keywords: communication messages, the attitude of young smokers

PENCITRAAN BUPATI DALAM PERSPEKTIF SEMIOTIKA BARTHES Analisis Penciitraan Bupati Sidoarjo Melalui Iklan Apartemen Royal Mutiara Residence pada Jawa Pos Novianto, Tonny; Hamim, Hamim; Novaria, Rachmawati
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Research starts from the interest of writer of the advertising world displayed through theprintable media especially Apartment Royal Mutiara Residence commercial in Jawa Pos, May 2015thedition. This commercial provides persuasive messages are presented in the textual message form andthe image message form. In this commercial there is a picture of Sidoarjoâ€™s Regent H SaifulIllah,S.H.,M.Hum which is have a multi-interpretation in society as if this commercial have twoobjectives that mutually contrary, first, this commercial is intended to introduce the latest products ofApartment Royal Mutiara Residence, the second, this commercial also has a hidden meaning inconstructing image of Sidoarjoâ€™s Regent H Saiful Illah, S.H.,M.Hum. This study adopted a qualitativeapproaches.. In this case, writers strove to unload the denotative meaning, connotative meaning andmyths which is found in verbal message and non verbal message that appear in the Apartment RoyalMutiara Residence commercial in Jawa Pos, May 2015th edition. From this research, can beconcluded that purport decker approach in Roland Barthes semiotic analysis, through connotativemeaning, denotative meaning and myths in this commercial, identified the explicit meaning ofpersuasive messages that appeare in this commercial aimed to construct the image of Sidoarjoâ€™sregent H Saiful Illah, S.H., M.Hum to be much more positive in society.Keywords : Commercial, Semiotic, Image, Regent, Roland Barthes

PKM Keripik Pare dan Stik Lidah Buaya di Desa Wisata Kampung Lawas Maspati Kota Surabaya Novaria, Rachmawati; Rohimah, Afifatur; Norhabiba, Fitri; Sujianto, Agus Eko
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2019): In Press
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v7i1.1156

ABSTRAKPerkembangan desa wisata menjadi salah satu program pemerintah untuk bisa menjadi salah satu sendi pemasukan Pendapatan Asli Daerah (PAD). Di desa wisata Kampung Lawas Maspati terdapat Usaha Kecil Menengah (UKM) keripik pare dan stik lidah buaya yang menyediakan makanan ringan bagi pengunjungnya. Permasalahannya adalah masih minimnya peralatan, kurangnya soft skill dan hard skill dalam mengembangkan produk dan kemasan. UKM ini mengalami hambatan produksi karena kurangnya peralatan, mereka awalnya hanya menggunakan peralatan sederhana dan seadanya, lalu kemampuan skill pegawai juga sangat terbatas di bidang produksi, sehingga tidak bisa mengembangkan pasar secara profesional serta kemasannyaÂ masih sederhana. Solusi yang diberikan pada UKM ini antara lain: ketersediaan tambahan peralatan produksi dari segi kualitas dan kuantitas, dan pengembangan kemasan yang lebih menarik. Hasil yang diperoleh setelah dilakukan kegiatan pendampingan, UKM keripik pare dan stik lidah buaya mampu menguasai pasar yang lebih luas dengan produk yang bervariasi serta menjadi produk unggulan serta iconic oleh-oleh khas dari desa wisata Kampung Lawas Maspati Kota Surabaya, dan UKM ini diharapkan akan selalu mengembangkan produk keripik pare dan stik lidah buaya sebagai produk unggulan yang memiliki banyak manfaat secara kesehatan, mampu meningkatkan pengetahuan tentang produksi berbasis alat, serta mengembangkan varian produknya.Â Kata-kata Kunci: Keripik Pare, Stik Lidah Buaya, Produk Unggulan, UKM

Analisis Perbandingan Persepsi Konsumen Terhadap Minat Beli Pada Giant A.Yani Dan Hypermart Royal Plaza Surabaya Sugiono, Ilyas; Tjahjono, Endro; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2219

This study entitled "Comparative Analysis Of Consumer Perception Of Interest To Buy On Giant A. Yani And Hypermart Royal Plaza Surabaya". This study aims to determine is there a difference in consumers 'perception of buying interest and to find out how much difference the consumers' perception of buying interest Giant Hypermart A. Yani and Royal Plaza Surabaya. The population in this study were people who shopped at Giant or Hypermart A. Yani Royal Plaza Surabaya in the period November 2016 until December 2016.Â Â Â Â Â Â Â Â The sampling method used was purposive sampling with the number of respondents as many as 100 people. Variables used, as many as five variables, among others: price, place, product, promotion, and buying interest. The analysis tool used is independet sample t test.Â Â Â The results showed that the difference in consumers' perception of price, place, product, promotion, and buying interest among Giant Hypermart.Â Â Keywords: Difference, perception, consumer and retail.

ANALISIS KELENGKAPAN APLIKASI DAN PELAYANAN TERHADAP KEUNGGULAN BERSAING GO-JEK Khumairoh, An Nisa; Andayani, Sri; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2673

The rapid technological advancement of all aspects of the field has created many new business opportunities,one of which is modern transportation business using with internet. GOJEK as ameans of online transportation that much in demand by the community because it felt to provide many benefits. With the positive progress and positive feedback from the community, many emerging similar transportation that uses the internet as its supporters Of the many online transport services GO-JEK. Offers a wide range of applications Offering services as well as providing GO-JEK as a superior online transportation compared toothers.Â Keywords:.Completeness.of.Application,.Service,.Competitive.Advantage.

PENGARUH KUALITAS PRODUK, LOKASI, DAN FASILITIAS TERHADAP MINAT BELI KONSUMEN Coanto, Vicky Valdian; Novaria, Rachmawati; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2678

Surabaya is the capital of the representatives in Indonesia second largest, cities with place strict business competition. One of the ways is the culinary business began to get a bit from street vendors five to a restaurant starry five. Tavern the cowboy burger Surabaya is a place of research. The purpose of this study is to find how big the influence of the product quality, the location and facilities to consumer interest in buying.This is kind of research quantitative research. Population research is the consumers tavern the cowboy burger Surabaya. While a total 100 respondents sample by using the method the sampling method of accidental and collecting data on the use of questionnaires. Data analysis techniques used in this research was multiple linear regression analysis. The result of the research indicated that, the product quality, the location and facilities have a strong impact in together â€“ the same against the consumer interest in buying in tavern you see, cowboys burger Surabaya. Based on a conclusion, expected tavern the cowboy burger Surabaya strategic location could pay more attention, to affect the interest of consumers low purchasing.Keywords: quality products, location, facilities, interest in buying consumers.

Analisis Pengaruh Electronic Word of Mouth Instagram terhadap Minat Pembelian dengan Studi Kasus pada Restoran Mie Akhirat Cabang Darmo Surabaya Ahmad, Ifan; Novaria, Rachmawati; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2349

This study entitled "Analysis of Effect of Electronic Word of Mouth Instragram to Purchase Interest in the Case Study in Mie Restaurant Hereafter Branch Darmo Surabaya". This study aims to find out is there any influence of Electronic Word of Mouth Instragram the interest in the purchase and the truth of the indicator variable economic incentive Electronic Word of Mouth dominant influence on consumer pembellian interest. The population in this study is the consumer direct outlet Citarum Mie Hereafter Jln 2, Darmo, Wonokromo, Surabaya encountered during a predetermined period.Â Â Â Â Â Â Â Â Â Electronic variable used is the word of mouth that consists of concern for others, expressing positive feelings, helping the company, and economic incentives as the independent variable and Interest Purchase as the dependent variable.Â Â Â Â Â Â Â Â In conclusion, as follows: (1) Partially concern for others is not positive and significant effect on the interest shown by the value of the purchase of t = - 0.0385. and sig. 0.701 (2) Partially expressing positive feelings are not positive and significant effect on the interest shown by the value belli t = -0.025, and sig. 0.980, (3) Partially helping the company, positive and significant impact on the buying interest is indicated by the value t = 2.476. and sig. 0.015, (4) Partially economic incentives and significant positive effect on the buying interest is indicated by the value t = 3.508 and sig. 0,001 (5) economic incentives dominant influence on buying interest and value adjusted R2 of 0.384. This means a 38.4% interest in buying explained by concern for others, expressing positive feelings, helping the company, and economic incentives, while 61.6% is explained by other variables not examined in this study.Â Â Keywords: Electronic word of, concern for others, expressing positive feelings, helping the company, and the economic incentive, interest in purchasing

PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA Segara, Afifa Ayang; Novaria, Rachmawati; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3001

This study aims to determine whether there is an influence between entrepreneurial orientation variables and product innovation on company performance. The method of this research is quantitative research. The population in this study is 78 employees at Amanda Brownies Surabaya who are still active working until now 2019. Using a non-probability sampling method with a purposive sampling technique with the terms Amanda Brownies employees who are in the area of Surabaya until 2019 are still actively working at Amanda Brownies . Using the solvin formula approach, the sample was 65.27 which was then rounded up by the researcher to 66 respondents. Data collection techniques using questionnaires (questionnaires). The results of the analysis of this study indicate that first, partially the value of t count> t table (4,557> 1,997) with a significant value for the value of entrepreneurial orientation is 0,000 smaller than the probability value of 0,05, or the value of 0,000 <0,05. Thus indicating that entrepreneurial orientation has a positive and significant influence on company performance. Second, partially the value of t count> t table (1.004> 1.997) with the value of Sig. for the product innovation value is 0,000 smaller than the probability value of 0.05, or the value of 0,000 <0,05. Thus indicating that product innovation has a positive and significant influence on company performance. Third, simultaneously the value of F count> F table (446,293> 3.14) with a significant value of 0,000 <0,05. From these results it can be interpreted that F count> F table, it can be concluded that entrepreneurial orientation and product innovation simultaneously have a significant effect on company performance. Keywords: Entrepreneurship Orientation, Product Innovation, and Company Performance

PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA SURABAYA Permana, Moh Haris Indra; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2324

Perception of a product that is good and positive from consumers can be built through the brand. Manufacturers should be able to build brand their products as best as possible so that consumers can be loyal to a product that has been marketed as a strong brand will be able to change consumer behavior. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The target population of this research is in the Hitech-Mall Surabaya with Laptops ASUS and samples of the population in this study were 100 Correspondent of the Asus laptops in Hitech-Mall Surabaya, while the method of sampling was done by using a non-probability sampling by means purposive sampling multiple regression Analysis. Results from this study showed that variables Brand Awareness and Quality Perception partially significant effect on purchase decision. It is known from tcount Brand Awareness by 4054 greater than ttable (1.9847), so the research hypothesis which says "no brand awareness influence on purchasing decisions Asus Laptop in Surabaya", can be declared acceptable. And tcount Quality Perception by 8909 greater than ttable (1.9847). so the research hypothesis which says "no influence on purchasing decisions perceived quality Laptop Asus in Surabaya", can be declared acceptable. Keywords: Brand Awareness, Perceived Quality and Purchase Decision

Co-Authors A.A. Ketut Agung Cahyawan W Agus Eko Sujianto Agus Eko Sujianto Ahmad, Ifan Ana R, Adelina Erlinda Andria Marchelia Arief Darmawan Astuti, Aryani Puji Ayun Maduwinarti Bambang Kusbandrijo Burhan Bungin Cendyta, Gloria Patri Coanto, Vicky Valdian Dewi Mariana, Dewi Dina Karlinawati Fadhillah, Islah Firmansyah, Alif Fitri Fatmasari Fitri Norhabiba, Fitri Khumairoh, An Nisa Kodrat Kodrat M. Kendry Widiyanto Maruta, IGN Anom Maruto, IGN Anom Mulyati, Awin Mulyati, Diana Juni Nadia Ayu Deviani Nasution, Ute Chairuz Novianto, Tonny Permana, Moh Haris Indra Pujianto, Agung Pujianto, Agung Rohimah, Afifatur Royan Khusnul Arief Rudy Handoko Sadono, Teguh Priyo Safitri, Lidya Alfianti Segara, Afifa Ayang Setyadi, Anugerah Sri Andayani Sri Riris Sugiyarti Sudaryanto, Edy Sugiono, Ilyas Sugiyarti, Sri Riris Suko Istijanto Suryandari, Septi Eka Susanto, Frengki adi Suwardi Suwardi Suwardi, Suwardi Syahbuddin, Denna Tjahjono, Endro Trio Saputra Ute Ch. Nasution

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