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Maruto, IGN Anom
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH DAYA TARIK, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN Farisa, Indri; Mulyati, Awin; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2675

Abstract

A tourism must have their own strategy in running business both in terms of attractiveness, price, location, and so forth, so that consumers interested in visiting and satisfied after a visit. It is expected that these consumers can re-puchase and recommend to others to visit.This study aims to determine the effect of Atractiveness, Price, and Location of tourism to Consumer Satisfaction in Agrowisata Petik Jeruk Sumbersono. Population used in this research is all people who ever come to Agrowisata Petik Jeruk Sumbersono. The sample used by 100 respondents who ever come to Agrowisata Petik Jeruk Sumbersono by using accidental sampling technique. Data were collected through questionnaires distributed by visitors who cameto Agrowisaata Petik Jeruk Sumbersono and interviewed to the manager related to company profile. Data analyze using Validity Test, Reliability Test, Multicolinierity Test, Multiple Regression Test, Correlation Test, Partial Test (t), Simultaneous Test (F), and Determination Coefficient Test (R2).The results of this study indicate that the Attractiveness has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Location has a positive and significant effect on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. Attractiveness, Price and Location simultaneously influence on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. The Location has a dominant influence on the Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono.Keywords: attractiveness, price, location, customer satisfaction
PENGARUH CITRA MEREK, DESAIN PRODUK, DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE Saputri, Angelina Devi; Mulyati, Awin; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2696

Abstract

In this study aims to determine the effect of brand image, product design, and perceived quality in influencing purchasing decisions of Nike brand shoes and which have the most influence on purchasing decisions on Nike brand shoes. This study took 100 respondents to be studied with a Non Probability Sampling technique with a purposive sampling technique. The analysis used in this study is the Analysis of Multiple Linear Regression. The stages before the regression analysis is carried out is to test the validity and reliability test, then do the classic assumption test. After the regression analysis tested the goodness of fit, which is testing the significance of individual parameters (statistical test t), simultaneous significance test (statistical test f ), and test the coefficient of determination (R2). The results of the regression analysis in this study indicate that brand image, product design, and perceived quality have a positive influence on purchasing decisions. The variable that has the greatest influence on purchasing decisions is the product design variable, which is equal to 5.923, followed by the brand image variable of 3.339 and the variable that has the smallest influence is the perception of quality of 3.290. The results of the analysis using the t test show that brand image, product design, and perceived quality have an individual positive effect on purchasing decisions. This equation model has an F value of 34,082 with a significance level of 0,000. The results of the analysis using the coefficient of determination show that 56.1% of purchasing decisions can be explained by brand image, product design, and perceived quality and 43.9% of purchasing decisions explained by other factors.Keywords: purchasing decisions, brand image, product design, perceived quality
ANALISA PENGARUH FAKTOR HARGA, KUALITAS PRODUK DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Susanto, Frengki adi; Maruto, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2672

Abstract

This research entiled “ The Influence Factor of Price, Product Quality and Product Completeness on Purchase Decision ( Case Study At Hokky Supermarket in Surabaya ) “. The population in this study were consumers who had been shopping at Hokky Swalayan in Surabaya aged 17 year. Sampel taken as many as one hundred respondents. The variables used are price, product quality, product completeness and purchasing decision.This result can be concludes as follows: There is influence of individual price toward purchasing dicision proven and accepted reality of partial test result (t) obtained with significant level <0,05, there is individual influence of product quality to purchasing decision proven and accepted reality partial test result (t) is obtained with significant level <0,05, there is individual influence of product completeness to proven purchasing decision and accept reality of partial test result (t) obtained with significant level <0,05.This shows that there are problem with purchasing decisions. The main problem to note is the price factor that still many weakness because is that the lowers level of influence than the factor of product quality and completeness of the product.Keywords : Price, Product Quality, Product Completeness and Consumer Purchasing Decision
Analisa RasioKeuangan (RasioProfitabilitas Dan RasioLikuiditas) UntukMengukur Kinerja Keuangan Perusahaan Pada Indotrans Tour & Travel Surabaya Iswandi, Dinda; Mulyati, Diana; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5406

Abstract

AbstractIn general the purpose of the company was established to gain profit. Profit can be obtained with good company performance. Performance is used as a measuring instrument in assessing the success of a company. It can also be used for consideration in making decisions and planning for future sales. In principle, the better the performance of a company, the better the achievement of the company in making profit. The purpose of this research is to know the ratio of profitability and liquidity to the measurement of the financial performance of the company Indotrans Tour & Travel Surabaya, and can provide improvement recommendations to the problems that exist in the company to improve the company's financial performance.This research is a descriptive study with a quantitative approach, a method to analyze the financial statements of losses/profits and balances within a period of a company, which will then be analyzed using the foundation of theories and formulas that correspond to the problems being researched by researchers. The object of this research is the financial statement in the form of income statement and balance of Indotrans Tour & Travel Surabaya period 2017-2019.The results revealed that the calculation of profitability ratio, liquidity ratio, and economic value added fluctuating annually. This indicates that the company's condition is less stable, as the company's financial statements are fluctuating and some of the report's posts are decreasing making the ratio decrease. However, based on the calculation of economic value added, it is seen that the company succeeded in adding value to the company, but according to the researchers magnitude economic value added Indotrans Tour & Travel Surabaya can not be said big. Therefore, the company needs to harvest the financial better again.Keywords : Profitability, Liquidity, Corporate Financial Performance
Co-Authors Farisa, Indri Iswandi, Dinda Mulyati, Awin Mulyati, Diana Novaria, Rachmawati Saputri, Angelina Devi Susanto, Frengki adi