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All Journal (JDAB) Jurnal Dinamika Administrasi Bisnis
Suryandari, Septi Eka
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS ELIZABETH DI SURABAYA TIMUR Suryandari, Septi Eka; Maduwinarti, Ayun; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2159

Abstract

Elizabeth bag products are brand bag that has become the symbol of “prestige” for lovers bags. A brand bags are already quite prominent in Indonesia. In this study tried to see how much influence variable product design and quality of the purchasing decision. The sample used was the visitors who shopped in the store bag Elizabeth Surabaya and aged 18 years and older. The results showed the product design and product quality and significant positive influence on purchasing decisions and product quality vareabel the dominant influence on the purchase decisions. Keyword: Design product, quality product, purchasing decisions
Co-Authors Ayun Maduwinarti Novaria, Rachmawati