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All Journal International Journal of Social Service and Research KomunikA Jurnal Kajian Agraria dan Kedaulatan Pangan Research Horizon
Khairifa, Feni
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Business Development Strategy in Furniture Business Using Business Model Canvas Approach Mardhiyah, Ainun; Khairifa, Feni
Research Horizon Vol. 4 No. 2 (2024)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.47-58

Abstract

Business Model Canvas (BMC) has a Customer Segment element in the furniture business, namely the upper middle class and specialized. The research aims to find out the furniture business strategy implemented by BMC. The study used a qualitative descriptive method by conducting interviews with informants, namely furniture owners and employees. The results of the study used 9 (nine) BMC elements. The customer segment is from the upper middle class and specialized value Proposition, namely the value of loyalty to provide the best and guarantee quality. The channel uses online and offline media. Customer Relationships build excellent and effective communication. Revenue stream from the sale of products produced. Key Activities purchase quality raw materials and processed labour and distribute them using supporting resources. Key Partners use vendors who provide raw materials and e-commerce parties. Key Resources look for raw material resources for labor to process. The cost structure consists of fixed costs and variable costs. Research implications can contribute to furniture entrepreneurs in Indonesia and internationally, especially Medan City. Using BMC to find strengths and weaknesses to get a solution. The results of using BMC increase productivity and welfare.
PEMBERDAYAAN PETANI KOPI MELALUI KOMUNIKASI PEMBANGUNAN DEWAN KOPI INDONESIA (DEKOPI) DI KABUPATEN HUMBANG HASUNDUTAN Khairifa, Feni; Suhendar, Aris
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 2 No. 2 (2023): Politik, Ketahanan Pangan, Pembangunan dan Modernisasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jkakp.v2i2.13461

Abstract

Coffee is the largest commodity in the world. Coffee is also the second largest export after oil exports in Indonesia. In 2019 until now, Indonesia's coffee export ranking has decreased, which was originally ranked as the third largest coffee exporting country in the world, from 2019 until now it has fallen to fourth place. This is caused by a number of things, such as the low level of education on how to educate coffee to coffee farmers in Indonesia, the high price of fertilizers, and restrictions on the amount of subsidized fertilizers for coffee farmers, causing the quality of coffee plant cultivators to be poor. This problem has an impact on coffee farmers who are in the Humbang Ha Anglean area of ​​North Sumatra Province, Humbang Ha Anglean is one of the Arabica coffee producers in Indonesia, this problem has an impact on coffee farmers in the area. In this case the Indonesian Coffee Council (DEKOPI) as the largest coffee community in Indonesia, working with the government, created a program for coffee farmers called coffee storage houses, to accommodate coffee products from coffee farmers in Indonesia. This program is carried out by DEKOPI in collaboration with BUMN to prosper and prosper coffee farmers in Indonesia. And also to improve the yields of coffee farmers and the level of coffee exports in Indonesia can increase. This research uses a descriptive method with a qualitative approach. The results of this study indicate that the program formed by DEKOPI is still not effective, which is because the program has just been formed and has only been running for a few months, and if this program runs well and is effective, the effect will be felt for one or two next year.
Efektivitas Iklan Layanan Masyarakat Khairifa, Feni
KomunikA Vol. 19 No. 01 (2023): Komunikasi Antarpribadi, Komunikasi Pemasaran, Komunikasi Publik, Komunikasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i01.11118

Abstract

Television is the one of communication media that have fluency in society. Besides of giving information, education, and entertainment, television is also always to use for giving conciousness to people about all of currency issue. These are being act by society service advertisement. The research’s purpose is used to find out the answer about is it the society service advertisement was shown by television was being watched by audience and how the understanding’s audince to the society service advertisement. All of the data’s research is taken from research method by using questioner in qustionnaire’s forms. The two of differences research was done to research the audience acceptance of the society service advertisement about the health andthe safety on the roadway. The research’s result is showing that 9 of 10 respondent ever saw the society service advertisement was research by television. However the amount of them who can understand and know well the society service advertisement is still little. Beside of that, some of the watchers television said that the messages in the society service advertisement is still hard to be understood. Therefore, the television has to continuously to playing the society service advertisement and need for taking the steps to making easier in audience’s understanding on messages of the society service advertisement was shown by television.  Keywords: society service advertisement, television
FAMILY PLANNING COUNSELING BY VASECTOMY MOTIVATORS (CASE STUDY OF VASECTOMY COUNSELING COMMUNICATION BY MOTIVATORS IN SIATAS BARITA SUBDISTRICT, NORTH TAPANULI REGENCY) Simbolon, Wanti Isadora Br.; Mazdalifah, Mazdalifah; Khairifa, Feni
International Journal of Social Service and Research Vol. 4 No. 6 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i6.814

Abstract

This study aims to analyze counseling communication, obstacles faced, and efforts made by vasectomy motivators to prospective acceptors in Siatas Barita District, North Tapanuli Regency, Indonesia. The researcher used several data collection techniques to conduct this study, namely in-depth interviews and observations. The results of this study show that the motivators in the district have met the requirements as effective communicators in counseling. The motivational approach proposed by motivators shows the need for greater encouragement for men to take an active role in Family Planning (KB) programs. Efforts to increase promotion and information related to male family planning through social media, newspapers, and other information sources are important steps that are expected to increase the acceptance and participation of men in family planning programs, so that families can choose the family planning method that best suits their needs.
Co-Authors Ainun Mardhiyah, Ainun Mazdalifah Mazdalifah Simbolon, Wanti Isadora Br. Suhendar, Aris