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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi SIGANUS: Journal of Fisheries and Marine Science Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Amalia, Diana
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Religion Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Education Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Public Relation IFI Surabaya dalam membangun Brand Awareness Santoso, Annisa Amelia; Muzaki, Hisyam Faras; Anom, Rachmad Pamuji P.; Amalia, Diana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan  (On Proses)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13852211

Abstract

IFI Surabaya adalah lembaga yang memiliki peran penting dalam mempromosikan budaya Prancis dan bahasa Prancis di Indonesia. Penelitian ini bertujuan untuk menganalisis strategi Public Relations yang digunakan oleh Institut Français d'Indonésie (IFI) Surabaya dalam upaya membangun citra merek (brand image) dan kesadaran merek (brand awareness) di masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam terhadap staf PR IFI Surabaya dan analisis konten dari berbagai materi PR yang telah diterbitkan. Hasil penelitian ini mengungkapkan tiga dari empat model dalam Teori Excellence digunakan oleh IFI dalam strateginya. Model tersebut antara lain Publicity (Press Agentry), Public Information, dan Two-Ways Asymmetrical Communication yang efektif dalam membangun citra positif IFI Surabaya dan meningkatkan kesadaran masyarakat terhadap lembaga ini. Implikasi dari temuan ini dapat menjadi pedoman bagi organisasi serupa dalam memperkuat brand image dan hubungan dengan masyarakatnya
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @handmadeshoesby Dzalila, Lizha; Amalia, Diana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3439

Abstract

The use of Tiktok social media has become a necessity at this time. PT. Delva Fashion uses Tiktok through the @handmadeshoesby account to carry out marketing communication activities for its products. The purpose of this study is to describe the use of Tiktok social media as a marketing communication medium on the @handmadeshoesby account. now his account has 1.2 million followers and 11.9 million likes. By using the SOME (Search, Optimize, Manage, Engage) model from Regina Lutrell. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. The results of this study are that Handmadeshoesby utilizes Tiktok as a digital marketing communication medium by consistently creating content and live streaming.
Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk Cahayani, Fitrania Yunsafa; Amalia, Diana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i3.3864

Abstract

PT Semen Indonesia (Persero) Tbk SIG as the largest cement producing company in Indonesia which is shaded by BUMN. This study aims to determine the public relations strategy of PT Semen Indonesia (Persero) Tbk, through its corporate social responsibility (CSR) program in maintaining the company's image. In maintaining the company's image, public relations communicates CSR programs that have been implemented through internal and external media. This study uses the concept of public relations, public relations strategy, image, CSR and communication as the approach used in knowing the GIS public relations strategy in maintaining the company's image. This research use desciptive qualitative approach. The results of this study indicate that in analyzing the strategy in maintaining the company's image through CSR programs, which go through four stages of the public relations process, namely: finding the facts and defining the problem, planning and programming, action and communication, and evaluation. In this strategy stage, packaging communication through media is attractive and easy for the public to access so that it can maintain a positive image in the eyes of the public and stakeholders. Keywords: Public Relations, CSR, Communication, Image..
Interaksi Sosial Akun Twitter PT.Angkasa Pura II (Studi Analisis Isi) Tsaniyah, Nadhifah Bernice; Putri, Nabila Aulia Rahma; Kafidani, Hana Naura; Amalia, Diana
Al-DYAS Vol 3 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i1.2380

Abstract

Social interaction is a reciprocal relationship between individuals that mutually influences each other. Social interaction not only occurs in the real world but can also take place on social media accounts. Social media interactions happen when users engage with each other through available platforms. Social media provides convenience for users to interact with friends, family, and even distant relatives through the provided social media accounts without the need for face- to-face meetings. Our research aims to analyze the content posted by the Twitter account of PT. Angkasa Pura 2. This includes the types of posts, discussed topics, and how the content relates to the organization's communication goals. The research method used is descriptive research. Descriptive research employs an approach that is used to depict and define the characteristics of a phenomenon without making changes to it. This study will uncover and understand the root issues of "lack of interaction on the Twitter account of PT. Angkasa Pura 2". After this research, it will be possible to identify any conflicts that have occurred. Subsequently, the issues will be presented, and the best solutions for the progress of the PT. Angkasa Pura 2 Twitter account will be proposed.
Co-Authors Aji, Harjuna Setiawan Anom, Rachmad Pamuji P. Arum Ningtyas, Lely Putri Bakir, M. Rizqi Raihan Br Barus, Adelia Apriliana Cahayani, Fitrania Yunsafa Damayanti, Meryta Dzalila, Lizha Evanindra, Muhammad Rifqi Giri Maruto Darmawangsa, Giri Maruto Hendriana, Andri Iskandar, Andri Izza Sabrina, Nabila Frika Jannatin, Galuh Khalila Kafidani, Hana Naura Kayika, G.A. Made Leonindhira D, Agnes Gina Marcelino, Fahra Sendio Marendra, Maullana Hierro Muzaki, Hisyam Faras Nur Habibah, Bella Putri Permata Buana, Sekar Fatima Putra, Dafa Firstama Surya Putri, Nabila Aulia Rahma Rahayu, Dina Anik Rhuomena W, Arian Risqullah, Bara Apta Santoso, Annisa Amelia Saputra, Thomas Alfa Tsaniyah, Nadhifah Bernice Wardhana, Mikha Wijayanti, Shinta Sri Zefanya, Aulia Neva