Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN)
Endayani, Endayani
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENDAMPINGAN KEPADA MASYARAKAT DESA SUKAJADI KECAMATAN CARITA DALAM PENJUALAN KERUPUK IKAN PINDANG DI MARKETPLACE SHOPEE Wahyiah, Ita Rosita; Endayani, Endayani; Fatoni, Malik; Widodo, Wahyu; Rendiyani, M; Waris.P, Achmad Nur; Marhamah, Aliatun; Nisa, Aulia; Sefriyandi, Andi; Pratama, Ahmad Yudha Eka
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2131

Abstract

KKM UNIBA Group 63 conducted a mentoring program for the community of Sukajadi Village, Carita District, in selling pindang fish crackers on the Shopee marketplace to improve digital skills, expand market reach, and increase community income through online marketing. Sukajadi Village is famous for the production of quality pindang fish crackers, but the sales of these products are still limited to the local market due to lack of access and knowledge about digital marketing. The assistance was carried out through several stages, namely training on the use of the Shopee platform, creating a seller account, developing a digital marketing strategy, and optimizing product listings. The results of this mentoring showed a significant increase in the community's knowledge and skills regarding online sales. The community is able to create and manage an online store on Shopee, utilize the available features to increase product visibility, and organize effective promotional strategies. Sales of pindang fish crackers through Shopee increased significantly, as evidenced by the increase in the number of orders and revenue. In addition, the program also has a positive impact on the economic empowerment of the village community, with more community members involved in the production process and product sales.
Co-Authors fatoni, malik Marhamah, Aliatun Nisa, Aulia Pratama, Ahmad Yudha Eka Rendiyani, M Sefriyandi, Andi Wahyiah, Ita Rosita Wahyu Widodo Waris.P, Achmad Nur