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All Journal JURNAL ADMINISTRASI BISNIS JUSIFO : Jurnal Sistem Informasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Wilayah dan Lingkungan Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) SEIKO : Journal of Management & Business JURNAL GOVERNANSI Jurnal Pengembangan Wiraswasta Procuratio : Jurnal Ilmiah Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL jurnal syntax admiration Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Terapan Manajemen dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Management and Social Sciences Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service
Azizah, Nurul
Universitas Pembangunan Nasional (UPN) Nasional Jawa Timur, Indonesia
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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

 1 
Strategi Branding Sebagai Upaya Pengembangan Dan Pemasaran Produk UMKM Finza Cake And Cookies Awwaliya Dhiyaus Syamsiyah; Nurul Azizah
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.330

Abstract

Apart from natural resources, Indonesia also has a variety of manufactured goods and processed foods. Industry in Indonesia is quite good at managing typical Indonesian products, especially food and beverage products. UMKM's participate in the production of traditional processed foods and beverages by using their ideas and creativity, apart from the Indonesian industry. UMKM's are created by an individual, a group of people, or a company that creates products to serve the needs of the surrounding environment. These UMKM's undoubtedly face a number of challenges as they work to manufacture and market their goods. In Probolinggo City, to be precise in Mranggonlawang Village, Dringu District, one of the UMKM's at the KKNT-MBKM group 52 student service center has problems in marketing and product development activities. Planning a marketing strategy to launch UMKM's business activities is the goal of this service activity. The data collection method used is qualitative in nature including interviews, documentation, and observation of UMKM's actors at work. The development of UMKM's products and the success of their marketing efforts are the results of this service activity.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Afnenda Khansa Tsaabitah Agnes Maria Rosia Diana Aida Uyun Salsabil Alvina Kharis Damayanti Anasthasia Marshanda Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Anisah Salwa Agustina Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Atika Rahmawati Awwaliya Dhiyaus Syamsiyah Bagas Gunantara Bela Ayu Dian Berlian Cinthya Devi Canta Nandiwardhana Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dwi Andini Alvina Kharis Damayanti Faiza Aulia Novadinastia Fania Putri Nuriska Harya Syandana Ika Lestari Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch Rizky Ramadhan Moch. Raihan Ramadhani Nadhiva Auliya Fatmala Nur Rahmawati Raka Rizky Raihanfalaach Regista Fabunga Ahmad Reyvina Nofaro Rhea Ardhana Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Ning Farida Siti Nur Azizah Sonia Ayu Cahyani Sri Utami Talita Karisma Syaharani U'ud Uda Marlina Velia Audi Hervitya Yessy Pristika Efendy Yuliana Yuliana