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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL ABDIMAS TRIDHARMA MANAJEMEN Journal of Research and Publication Innovation Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Mustakim, Masran
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK

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The Influence Of Digital Marketing, Product Innovation And Competency On MSME Performance In The South Tangerang Region Kasmad, Kasmad; Mustakim, Masran; Purnama, Aan
Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1385

Abstract

The research aims to determine the influence of digital marketing, product innovation and competency on the performance of MSMEs in the South Tangerang region. This research uses a quantitative type of research with a survey approach with the method used is simple random sampling, with a sample of 96 MSME actors in the South Tangerang area. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) Digital Marketing has no effect on MSME performance with at statistical value of 1.151 < t table 1.660 and a P-value of 0.250 > 0.05, (2) Product innovation has no effect on MSME performance with at statistical value of 0.949 < t table 1.660 and P-value 0.343 > 0.05 (3) Competency has a positive and significant effect on MSME performance with at statistical value of 34.254 > t table 1.660 and P -value 0.000 < 0.05. These measures can contribute to the growth and sustainability of MSMEs in the South Tangerang Region.
Co-Authors Abrar, Fauzan Alpianto, Ferdi Jamaludin . Jamaludin, Pusporini Palupi Juliansyah, Tria Marthadinata, Suryadi Nur Alam, Iqra Nurmin Arianto, Nurmin Purnama, Aan Simarmata, Nahoras Bona Sutoro, Moh. Tambunan, Dewi