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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL ABDIMAS TRIDHARMA MANAJEMEN Journal of Research and Publication Innovation Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Mustakim, Masran
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : Journal of Research and Publication Innovation

 1 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN D’BESTO PADA CABANG MERUYUNG DI KOTA DEPOK JAWA BARAT Nur Alam, Iqra; Mustakim, Masran
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
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This research aims to determine the effect of product quality and price on consumer satisfaction at D'Besto Meruyung Branch, Depok City, West Java. The method used is a quantitative method. The sampling technique used is Probability Sampling with Random Sampling type. The number of samples used in this research was 100 respondents. Data analysis techniques use instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, multiple linear regression test, correlation coefficient test, coefficient of determination and hypothesis test. tests, namely the t test and F test. The results of this research are that product quality has a significant effect on consumer satisfaction with the regression equation Y = 21.324 + 0.487X1. Hypothesis testing obtained a value of tcount> ttable (6.681>1.660). Price has a significant effect on customer satisfaction with the regression equation Y = 15.191+0.625X2. Hypothesis testing obtained a value of tcount> ttable (8.623>1.660). Product quality and price simultaneously have a significant effect on customer satisfaction with the regression equation Y= 12.894+0.207X1+0.481X2. Hypothesis testing obtained a value of fcount > ftable (42.150 > 3.090). Thus it can be concluded that product quality and price have a positive and significant effect on customer satisfaction.  
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPER BRAND LOJEL PADA DEPARTMENT STORE METRO DI MALL GANDARIA CITY JAKARTA Tambunan, Dewi; Mustakim, Masran
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
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The purpose of this research is to determine the influence of product quality and price on purchasing decisions for Lojel brand suitcases at the Metro Department Store at Gandaria City Mall, Jakarta, either partially or simultaneously. The research method used is quantitative. The population in the study was 2,160 respondents. With a sampling technique using random sampling, a sample of 96 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The research results show that product quality has a significant effect on purchasing decisions with a simple regression equation Y = 27.334 + 0.396 X1. Hypothesis testing obtained a calculated t value > t table or (6.480 > 1.986). Thus, Ho1 is rejected and Ha1 is accepted, meaning that there is a significant influence of product quality on purchasing decisions. Price has a significant effect on purchasing decisions with the simple regression equation Y = 16.349 + 0.638 X2. Hypothesis testing obtained a calculated t value > t table or (9.318 > 1.986). Thus, Ho2 is rejected and Ha2 is accepted, meaning that there is a significant influence of price on purchasing decisions. Product Quality and Price on Purchasing Decisions with the multiple regression equation, namely Y = 12.087 + 0.226X1 + 0.513X2. Hypothesis testing obtained a calculated F value > F table or (59.708 > 3.094). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence of product quality and price on purchasing decisions.  
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN BRAND PANAMA PADA SUMMARECON MALL SERPONG DI TANGERANG Juliansyah, Tria; Mustakim, Masran
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
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The purpose of this study is to determine the effect of Price and Product Quality on Consumer Satisfaction of Panama Brand at Sumareccon Mall Serpong in Tangerang. The method used is a quantitative method with an associative type. The sampling technique used is Probability Sampling with Random Sampling type. The number of samples used in this research was 96 respondents. Data analysis techniques using instrument testing, namely validity testing and reliability testing. Classic assumption tests are normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient test, coefficient of determination test and hypothesis tests namely t test and F test. The results of this research are that price has a significant effect on consumer satisfaction with a simple linear regression equation Y= 14.941 + 0.555 X1. Hypothesis testing obtained a value of tcount>ttable (7.292>1.986). Product Quality has a significant effect on Consumer Satisfaction with the simple linear regression equation Y= 13.121 + 0.580 X2. Product Price and Quality have a positive and significant effect on Consumer Satisfaction with the multiple regression equation, namely Y = 8.777 + 0.376X1 + 0.356 X2. Hypothesis testing obtained a value of Fcount > Ftable (37.891 > 3.094). Thus it can be concluded that Product Price and Quality have a positive and significant effect on Consumer Satisfaction.  
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA APOTEK SEKATA DI KARAWACI KOTA TANGERANG SELATAN Alpianto, Ferdi; Mustakim, Masran
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
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The purpose of this research is to find out whether there is an effect of product quality and price either partially or simultaneously on Customer Satisfaction on karawaci pharmacy sekata. This type of research uses an associative quantitative approach in collecting the sample using the Simple random sampling technique. This research was conducted on consumers who had made purchases at pharmacy sekata. The sampling technique used the slovin formula and obtained a sample of 98 respondents. Based on the partial results of the study (t test) it was concluded that product quality has a significant effect on Customer Satisfaction by obtaining t count > t table or (4.305 > 1.984). While partially the price has a significant effect on purchasing decisions with the obtained value of t count > t table or (4.439 > 1.984). Based on the simultaneous regression test (F test) the product quality variables (X1) and price (X2) have a significant effect on Customer Satisfaction (Y) by obtaining F count > F table or (76,557 > 2,310), this is also reinforced by ρ alue < Sig. 0.050 or (0.000 < 0.050).
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO ANDESTI JAYA DI BOJONG SARI KOTA DEPOK Abrar, Fauzan; Mustakim, Masran
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
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The aim of this study is to determine the effect of Price Perception and Service Quality on Customer Satisfaction at Andesti Jaya Store in Bojong Sari, Depok City, both partially and simultaneously. The method used is quantitative. The sampling technique used is probability/random sampling, employing a random selection process that gives each member of the population an equal chance to be selected as a sample, resulting in a sample size of 100 respondents. The results show that Price Perception (X1) and Service Quality (X2) have a significant effect on Customer Satisfaction, with the regression equation Y = 11.197 + 0.302X1 + 0.439X2. The correlation coefficient or the level of influence between the independent variables and the dependent variable is 0.798, indicating a strong relationship. The coefficient of determination is 0.503, which means that the variables Price Perception and Service Quality affect the variable Customer Satisfaction by 50.3%, while the remaining 49.7% is influenced by other factors not studied. The hypothesis test shows that the calculated F value is greater than the F table value (49.061 > 3.090), and this is also supported by a ρ value < Sig.0.05 (0.000 < 0.05). Therefore, H0 is rejected and H3 is accepted, indicating that there is a significant simultaneous effect of Price Perception and Service Quality on Customer Satisfaction at Andesti Jaya Store in Bojong Sari, Depok City.  
Co-Authors Abrar, Fauzan Alpianto, Ferdi Jamaludin . Jamaludin, Pusporini Palupi Juliansyah, Tria Marthadinata, Suryadi Nur Alam, Iqra Nurmin Arianto, Nurmin Purnama, Aan Simarmata, Nahoras Bona Sutoro, Moh. Tambunan, Dewi