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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management
Lima Krisna, Nandan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Journal : Dinasti International Journal of Digital Business Management

 1 
SENSE AND THINK MARKETING IMPLICATIONS Besmandala Napitupulu, Runggu; Lima Krisna, Nandan; Gultom, Lilis Suriani
Dinasti International Journal of Digital Business Management Vol. 1 No. 6 (2020): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.566

Abstract

This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan.
A A REVIEW LITERATURE EMPLOYEE PERFORMANCE MODEL: MOTIVATION, LEADERSHIP, AND ORGANIZATIONAL CULTURE Yona Sari, Selvi; lima Krisna, Nandan; Ali, Hapiz
Dinasti International Journal of Digital Business Management Vol. 2 No. 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.888

Abstract

This study aims to determine the model of employee performance that is influenced by motivation, leadership and organizational culture. The method of writing scientific articles is by using qualitative methods and library research or library research. The results of this literature review article are: motivation has a positive and significant effect on employee performance, leadership has a positive and significant effect on employee performance, and organizational culture has a positive and significant effect on employee performance.
A REVIEW LITERATURE EMPLOYEE PERFORMANCE MODEL: MOTIVATION, LEADERSHIP STYLE AND ORGANIZATIONAL CULTURAL Fahmi, Idham; lima Krisna, Nandan
Dinasti International Journal of Digital Business Management Vol. 2 No. 5 (2021): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i5.993

Abstract

This article aims to study the effect of motivation, leadership style, organizational culture, and employee performance. The method of writing this scientific article is to use qualitative methods and library research. The results of this literature review article are: motivation, has a positive and significant effect on employee performance, leadership style has a positive and significant effect on employee performance, and organizational culture has a positive and significant effect on employee performance.
Co-Authors Ali, Hapiz Andhika Putra, Rio Besmandala Napitupulu, Runggu Fahmi, Idham Gultom, Lilis Suriani Hapzi Ali, Hapzi Mittra Candana, Dori Pascariati, Prima Sari Permata Sari, Desi Rio Putra, Rio Yona Sari, Selvi