Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science
Widodo, Wahyu Indro
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Bittersweet Chocolate Taste And Innovation On Buyback Decisions At Simetri Coffee Roasters Bekasi Pradini, Gagih; Kusumaningrum, Anisa Putri; Meilida, Mutia Vella; Widodo, Wahyu Indro; Ariyanto
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.202

Abstract

This study aims to: 1) know the influence of Taste on Repurchase at Simetri Coffee Roasters Bekasi, 2) know Product Innovation on Repurchase at Simetri Coffee Roasters Bekasi, 3) know Taste and Product Innovation together on Simetri Coffee Roasters Bekasi. This research uses quantitative methods. The number of samples in this study was 100 respondents. Respondents in the study were visitors to Simetri Coffee Roasters. The data collection techniques used are questionnaires and literature studies with data processing techniques using IBM SPSS version 26. The test results found that the Taste variable (X1) has an influence on Repurchase (Y) in Coffee Roasters Symmetry, the Product Innovation variable (X2) has an influence on Repurchase (Y) in Coffee Roasters Symmetry, and the Taste (X1) and Product Innovation (X2) variables simultaneously affect Repurchase in Simetru Coffee Roasters Bekasi with the results showing that this study has a positive and significant effect on Buyback (Y) in Simetri Coffe Roasters Bekasi.
Co-Authors Ariyanto Kusumaningrum, Anisa Putri Meilida, Mutia Vella Pradini, Gagih