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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Research in Social Science and Humanities
Nurmala, Resa
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Analisis Orientasi Pasar Dan Adopsi Media Sosial Terhadap Kinerja Pemasaran Daud, Fauzan Yanuar; Danial, R. Deni Muhammad; Nurmala, Resa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2171

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui seberapa besar pengaruh orientasi pasar dan adopsi media sosial terhadap kinerja pemasaran pada Coffee Shop yang ada di Kota Sukabumi. Metode penelitian yang digunakan adalah metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Populasi pada penelitian ini merupakan pemilik dan pengelola Coffee Shop yang ada di Kota Sukabumi. Penelitian ini dilakukan dengan cara membagikan kuesioner online kepada 34 responden. Analisis regresi linier berganda digunakan sebagai teknik analisis data dalam penelitian ini dengan bantuan pengolahan data menggunakan software SPSS versi 26. Hasil dari penelitian ini menujukkan bahwa orientasi pasar berpengaruh secara positif dan signifikan terhadap kinerja pemasaran, dan adopsi media sosial berpengaruh secara positif dan signifikan terhadap kinerja pemasaran.
Pengaruh Profitabilitas, Sales Growth, Ukuran Perusahaan, Terhadap Nilai Perusahaan Afiary, Muhamad Azhar; Norisanti, Nor; Nurmala, Resa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4664

Abstract

The aim of this research is to determine the effect of profitability, sales growth, company size on company value for the period 2020-2022 Quarter I to Quarter IV. The population in this study is all pharmaceutical subsector manufacturing companies listed on the Indonesia Stock Exchange, namely 4 listed companies. carried out using independent variables, namely profitability (X1), sales growth (X2) and company size (X3) and the dependent variable Company Value (Y), this research was conducted on pharmaceutical companies listed on the Indonesian stock exchange. The research used is descriptive and associative with a quantitative approach, the data analysis techniques used in this research are statistical and descriptive, which uses a number of tests such as the classic assumption test which consists of normality tests, multiple linear regression analysis, multiple correlation coefficients, hypothesis test (t test) using SPSS. The results of statistical tests prove that there is a significant negative influence between Return On Investment on the value of companies in the Pharmaceutical subsector listed on the Indonesia Stock Exchange, taking into account the p-value (Siq.) of 0.001 < 0.05 with a t-statistic value of -3.538 which shows a negative influence. The results of the Sales Growth statistical test on company value in the Pharmaceutical subsector have a significant positive effect, taking into account the p-value of 0.015<0.05 with a t-statistic value of 2.523 which shows a positive influence. The results of statistical tests prove that there is a significant influence between company size and company value in the Pharmaceutical subsector, taking into account the p-value of 0.039<0.05 with a t-statistic value of 2.126 which shows a positive influence.
Analisis Struktur Modal, Ukuran Perusahaan, Profitabilitas, Terhadap Nilai Perusahaan Nuryana, Hilmy; Norisanti, Nor; Nurmala, Resa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4665

Abstract

The purpose of this study is to determine the effect of Capital Structure, Company Size, and Profitability on Company Value in the company for the period 2015 quarter I – 2022 quarter IV. The population in this study is the financial statements of PT. Tri Banyan Tirta Tbk. The object of this study is Capital Structure (X1), Company Size (X2), Profitability (X3), and Company Value (Y). The research method used is descriptive and associative with a quantitative approach. The data analysis techniques used in this study are statistical and descriptive, which use a number of tests such as classical assumption tests consisting of normality tests, multiple linear regression analysis, multiple correlation coefficients, determination coefficients, hypothesis tests (t tests) using SPSS applications and horizontal analysis. The results showed that from the t-test (partial) Capital Structure partially showed results of 2.101 where t-count was 2.101> t-table 2.042 with a significance value of 2.101, Next, Company Size shows the t-count <t-table (0.472<2.042) with a significance value of 0.640, next for Profitability it shows the t-count <t-table (2.156>2.042) with a significance value of 0.040. The conclusion is that Capital Structure partially has a positive and significant influence on Company Value, while Company Size has a negative and insignificant influence on Company Value then Profitability has a positive and significant influence on Company Value.
Co-Authors Afiary, Muhamad Azhar Apriliandi, Yuwan Aprilianty, Anisa Asep Muhamad Ramdan Azzahrunisa, Andini Balqist, Jasmine Daud, Fauzan Yanuar Dicky Jhoansyah Fajar Bayhaq, Tegar Handawani, Aprilia Salsiah Kartini, Futri Ayu Khoirunnisa, Salsabila Kokom Komariah Maharani, Dewica Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurfani, Restu Nuryana, Hilmy Putri, Amelia R Deni Muhammad Danial Rahmadhani, Aqiela Rian Maulana, Rian Saidah, Siti Aulia Sopyan Saori Yahmardiana, Aini