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All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Masyarakat AbdiMas Journal of Environment and Management
Elistia, Elistia
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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AN ETHICAL MARKETING PERSPECTIVE: CORPORATE SOCIAL RESPONSIBILITES FOR STRENGTHENING CORPORATE BRAND MANAGEMENT (STUDY CASE IN FAST MOVING CONSUMER GOODS IN INDONESIA) Elistia, Elistia
Jurnal Ekonomi : Journal of Economic Vol 7, No 2 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i2.1629

Abstract

AbstractIn this 21st century perspective of marketing strategy for strengthening brand management are very important in business. Using principal of business ethic focusing ini ethical marketing will help stong brand in consumer mind. Ethical marketing activities are shown in Corporate Social Responsibilites affect Brand Strengthening.  In recent years the surrounding world has had an increased interest, focus and demand for responsibility and sustainability. Therefore, A corporation’s formulation of its ideal identity should reflect how the firm wants to deal with the social and environmental aspects of its business. This first step is the most difficult one because a firm’s management has to adapt the definition of the desired identity to the ideal identity, whereas management is predisposed to strive for their conception of the desired identity. For instance, the desired identity may be that management wants to develop an excellent sustainable business, whereas the consumer does not reward the efforts that are made in this respect. The reflection on the ideal identity with respect to CSR should lead to a choice for one or more of the following CSR strategies: reputation management, building a virtuous corporate brand, and ethical product differentiation. As the result, the brand will win the consumer mind according to the marketing research from well-known market research companies in Indonesia. Keywords: business ethic, ethical marketing, brand management,   AbstrakDalam perspektif abad ke-21 ini strategi pemasaran untuk memperkuat manajemen merek sangat penting dalam bisnis. Menggunakan prinsip etika bisnis yang berfokus pemasaran etis Penyanyi akan membantu merek stong di benak konsumen. kegiatan pemasaran etis ditampilkan di Perusahaan responsibilites Sosial mempengaruhi Merek Penguatan. Dalam beberapa tahun terakhir dunia sekitarnya telah memiliki peningkatan minat, fokus dan permintaan tanggung jawab dan keberlanjutan. Oleh karena itu, formulasi A korporasi identitas yang ideal harus mencerminkan bagaimana perusahaan ingin berurusan dengan aspek-aspek sosial dan lingkungan dari bisnisnya. Langkah pertama ini adalah yang paling sulit karena manajemen perusahaan memiliki beradaptasi definisi identitas yang diinginkan dengan identitas yang ideal, sedangkan manajemen cenderung untuk berjuang untuk konsepsi mereka dari identitas yang diinginkan. Misalnya, identitas yang diinginkan mungkin bahwa manajemen ingin mengembangkan bisnis yang berkelanjutan sangat baik, sedangkan konsumen tidak menghargai upaya yang dilakukan dalam hal ini. Refleksi tentang identitas yang ideal sehubungan dengan CSR harus mengarah pilihan untuk satu atau lebih strategi CSR berikut: manajemen reputasi, membangun merek perusahaan berbudi luhur, dan diferensiasi produk etis. Sebagai hasilnya, merek akan memenangkan pikiran konsumen menurut riset pemasaran dari perusahaan riset pasar yang terkenal di Indonesia. Kata kunci: etika bisnis, etis pemasaran, manajemen merek
Studi keterlibatan karyawan pada Lembaga Teknologi Informasi dan Bisnis “ELTIBIZ” Palangka Raya Elistia, Elistia; Danes Jaya Negara; Tresia Kristiana
Journal of Environment and Management Vol. 2 No. 1 (2021): Journal of Environment and Management
Publisher : Program Pascasarjana Universitas Palangka Raya dan (and) Ikatan Ahli Teknik Penyehatan dan Teknik Lingkungan Indonesia (IATPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jem.v2i1.2659

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh kepemimpinan melayani dan budaya lembaga Terhadap keunggulan bersaing Melalui keterlibatan karyawan Sebagai Variabel Intervening pada “ELTIBIZ” Palangka Raya. Metode yang digunakan pada penelitian ini adalah eksplatori (research explanatory). Sampel penelitian ini berjumlah 39 orang. Data dianalisis menggunakan analisis deskriptif dan analisis statistik inferensial model Structural Equation Modeling(SEM) dengan menggunakan pendekatan Partial least square (SEM-PLS) serta uji validitas dan reliabilitas. Hasil penelitian ini menunjukkan bahwa kepemimpinan melayani secara langsung dapat meningkatkan keterlibatan karyawan, namun pada keunggulan bersaing tidak berpengaruh nyata. Selanjutnya budaya melayani secara langsung dapat meningkatkan keterlibatan karyawan kerja dan keunggulan bersaing. Keterlibatan karyawan yang tinggi dapat meningkatkan keunggulan bersaing. Selanjutnya keterlibatan karyawan yang tinggi dapat terbukti sebagai mediasi hubungan kepemimpinan melayani dan budaya lembaga terhadap keunggulan bersaing.
PENGEMBANGAN MODEL PELATIHAN STRATEGI PEMASARAN ONLINE PADA KELOMPOK USAHA BERSAMA DINAS SOSIAL PROVINSI DKI JAKARTA Amalia, Lia; Rojuaniah, Rojuaniah; Nurlinda, R.A.; Hikmawati, Elok; Elistia, Elistia
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 04 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i04.4509

Abstract

Tujuan dalam penelitian ini salah satunya adalah untuk permasalahan yang ditemukan dan solusi yang ditawarkan. Kondisi pandemic Covid-19 berdampak pada turun drastisnya usaha kecil karena penjualan secara offline tidak bisa dilakukan, maka pemasaran online merupakan salah satu strategi penjualan yang tepat dalam situasi ini sebagai solusi yang diberikan oleh para dosen dalam permasalahan ini. Populasi dan sampel dalam pelatihan pemasaran online ini adalah 45 (empat puluh lima) orang pelaku usaha mikro diharapkan mampu me-recovery penjualan pada kondisi sulit ini. Metode pengambilan  sampel yang diambil didasarkan atas  sampel jenuh  hal ini disebabkan adanya alasan-alasan yang menjadi dasar dalam penentuan sampel sesuai dengan tujuan yang akan dicapai dalam penelitian melalui variable independent motivasi kewirausahaan, desain kemasan produk dan laporan keuangan,  variable dependen strategi pemasaran online. Analisis metode penelitian dengan menggunakan regresi linear berganda. Luaran penelitian luaran berupa jasa, model, sistem, produk/barang, paten, dan luaran lainnya yaitu, peningkatan pemahaman strategi pemasaran online, mampu bertahan usaha dalam kondisi pandemi Covid-19. Kata Kunci: Motivasi Kewirausahaan, Strategi Pemasaran Online, Desain Kemasan Produk,Laporan Keuangan
PENCATATAN HASIL DATA PEMERIKSAAN KESEHATAN (PENGUKURAN TENSI) DENGAN MENGGUNAKAN APLIKASI KOBOCOLLECT Pertiwi, Tria Saras; Muda, Cut Alia Keumala; Elistia, Elistia
Jurnal Pengabdian Masyarakat AbdiMas Vol 6, No 2 (2020): JURNAL PENGABDIAN MASYARAKAT ABDIMAS
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v6i2.3184

Abstract

AbstractThe need for accurate, accurate and up-to-date information is increasingly needed along with the rapid development of information technology at this time so as to encourage the public and agencies to utilize the information technology. One of these information technologies is information systems. Currently electronic and data collection using android is being developed, one of which is often used is Kobotoolbox with an application on Android is Kobocollect (web kobotoolbox). Reports on the results of health examinations at the Puskesmas in particular the measurement of blood pressure that many people have blood pressure far above normal where hypertension is the first of the 10 biggest diseases in the Sambamb regency. As one of the forms of concern for people in need, as permanent lecturers or based at the Faculty of Health Sciences and Faculty of Economics, Esa Unggul University, we have conducted socialization of health problems and assistance in collecting health data through assistance in recording data on health examination results (blood pressure measurement ) by using KoBoCollect on residents in Piantus Village, Sumber Harapan, and in Lumbang Village. Health defect results using the KoboCollect application are very effective to see that the data collected can be easily accessed again by health workers and local cadres, besides that the data is also not easily lost. The recapitulation results are then reported back to the local health cadres. Keywords: KoBoCollect, hypertension, sambas AbstrakKebutuhan akan informasi yang akurat, tepat, dan terkini semakin dibutuhkan seiring dengan perkembangan teknologi informasi yang pesat saat ini sehingga mendorong masyarakat dan instansi untuk memanfaatkan teknologi informasi tersebut. Salah satu dari teknologi informasi tersebut adalah sistem informasi. Saat ini pengumpulan data dan informasi secara elektronik menggunakan android sedang dikembangkan, salah satu yang sering digunakan adalah Kobotoolbox dengan aplikasi di Android adalah Kobocollect (web kobotoolbox). Laporan hasil pemeriksanaan kesehatan di Puskesmas khususnya pengukuran tensi darah bahwa banyak masyarakatnya memiliki tekanan darah jauh di atas normal dimana hipertensi menjadi urutan pertama dari 10 penyakit terbesar di wilayah kabupaten sambas. Sebagai salah satu bentuk kepedulian kepada masyarakat yang membutuhkan, sebagai dosen tetap atau berpangkalan pada Fakultas Ilmu-Ilmu Kesehatan dan Fakultas Ekonomi Universitas Esa Unggul, kami sudah melakukan sosialiasi masalah kesehatan serta asistensi dalam pengumpulan data kesehatan melalui asistensi pencatatan data hasil pemeriksaan kesehatan (pengukuran tensi) dengan menggunakan KoBoCollect pada warga di Desa Piantus, Sumber Harapan, serta di Desa Lumbang. Hasil pencacatan kesehatan menggunakan aplikasi KoboCollect sangat efektif dilakukan melihat data yang dikumpulkan dapat dengan mudah diakses kembali oleh tenaga kesehatan dan kader setempat, selain itu data juga tidak mudah hilang. Hasil rekapitulasi kemudian dilaporkan kembali ke kader setempat. Kata kunci: KoBoCollect, hipertensi, sambas
SUSTAINABLE BUSINESS DAN SOCIAL ECONOMIC ENVIRONMENT MASYARAKAT DI PULAU PRAMUKA, KEPULAUAN SERIBU SEBAGAI PERWUJUDAN SMART ISLAND Elistia, Elistia; Maharani, Novera K.; Afif, Ahmad Sururi
Jurnal Pengabdian Masyarakat AbdiMas Vol 5, No 4 (2019): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v5i4.2791

Abstract

AbstractAdministrative District of the Thousand Islands is part of the capital city of the State of DKI Jakarta. The administrative area of the Thousand Islands which is the target partner is the community at Pramuka Island, North Thousand Islands District, Pulau Panggang Village. Through the partnership of the Thousand Islands Family Welfare Development Team (TP PKK) the program was implemented. In order to increase the potential for human resource development this program is aimed at local youth. Character education that has not been maximized, an economy that has not been exploited and is less productive, even though it has good economic potential, such as tourism, small food industries by, the lack of practical skills for the residents of the thousand islands that can improve their welfare in supporting the products of their productive businesses. lack of concern for the community towards the environment. So, from the results of observations, discussions, reviews of relevant data and information, it can be concluded that in the framework of developing community roles, a Community Service Program with the theme of Sustainable Business Education for local superior products and regional Social Environment is needed through model socialization. The Integrated Entrepreneurship Program is supported by community participation for the realization of Smart Island which was held on February 13-14, 2019 at Pramuka Island, Thousand Islands Regency, DKI Jakarta. Keywords: thousand islands, social environment, sustainable business. AbstrakKabupaten Administratif Kepulauan Seribu adalah bagian dari ibukota Negara Indonesia DKI Jakarta. Wilayah administrasi Kepulauan Seribu yang menjadi mitra sasaran adalah masyarakat di Pulau Pramuka, Kecamatan Kepulauan Seribu Utara, Kelurahan Pulau Panggang. Melalui kerjasama mitra Tim Penggerak Pembinaan Kesejahteraan Keluarga (TP PKK) Kepulauan Seribu program ini terlaksana. Dalam rangka meningkatkan potensi pembangunan sumber daya manusia program ini ditujukkan untuk para pemuda/pemudi daerah. Pendidikan karakter yang belum maksimal, perekonomian yang belum tereksploitasi dan kurang produktif, padahal memiliki potensi ekonomi yang baik, seperti pariwisata, industri kecil makanan oleh – oleh, kurangnya keterampilan praktis bagi warga pulau seribu yang dapat meningkatkan kesejahteraanya mendukung hasil – hasil usaha produktif daerahnya, kurangnya kepedulian warga terhadap lingkungan. Jadi, dari hasil observasi, diskusi, tinjauan data dan informasi yang relevan, maka dapat disimpulkan bahwa dalam rangka usaha pengembangan peran masyarakat, maka perlu diselenggarakannya Program Pengabdian kepada Masyarakat yang bertema Edukasi Sustainable Business untuk produk lokal unggulan Pulau dan Social Environment daerah melalui sosialisasi model Program Kewirausahaan Terpadu didukung oleh partisipasi masyarakat untuk perwujudan Smart Island yang di selenggarakan pada Februari 2019 di Pulau Pramuka, Kabupaten Kepulauan Seribu, DKI Jakarta. Kata kunci: kepulauan seribu, social environment, sustainable business
MENINGKATKAN KESADARAN BERKOPERASI SYARIAH DALAM MEWUJUDKAN IMPLEMENTASI KETANGGUHAN KETAHANAN NASIONAL BIDANG EKONOMI Ridhuan, Syamsu; Elistia, Elistia; Astuty, Widya
Jurnal Pengabdian Masyarakat AbdiMas Vol 5, No 3 (2019): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v5i3.2686

Abstract

Comunity service partners are the National Unity and Political Agencyof the Jakarta Provincial Gevernment. One of the tasks and functions of forming and fostering the National Integrity  Forum.Members came from representations of 34 ethnic provinces in Indonesia and 3 (three) from ethnic Chinese, Arabic and Indian descendants. The problem faced by partenrs is the desire to improve welfare and empower members to be able to try independently to strengthen economic recilience. But there is no appropriate place to the mobilize and empower the economy to be seen as the right way to achieve the goal.The method of activity is the transfer of knowledge andragogically by : assistance, consultation, socialization and the practice of establishing sharia coopratives jointly between national integrity forum with lecturers and community service implementing students, facilitated by theNational Unity and Political Agency of the Jakarta Provincial Gevernment.Providing tehnical assistance in establishing sharia cooperatives with direct involvement as managers and members of cooperatives.The result of community service is the National Sharia Cooperatuce characrterized by a notary deed of establishment and a cooperative legal entity. Output of scientific articles published in the national journal Abdimas Esa Unggul. Keywords: Coperatie, recilience, sharia.
Enhancing Customer Trust and Value for E-Commerce Sustainability Aprillia, Sherly; Elistia, Elistia
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4216

Abstract

The rapid growth of online shopping in e-commerce applications emphasizes the role of after-delivery services provided by online sellers in gaining trust, satisfaction, and repurchase intention. Good after-delivery service and positive customer perceived value contribute to creating customer trust, which also affects repurchase intention. This paper aims to analyze the effect of after-delivery service, customer perceived value, and customer satisfaction on trust to increase repurchase intention. This research was conducted in Jakarta with a causality descriptive research design using a quantitative approach and purposive sampling technique. Data was collected from 291 respondents who have used e-commerce applications. The conceptual model underwent an analysis utilizing SEM (Structural Equation Modeling). Research results reveal that after-delivery service impacts customer trust and customer satisfaction positively. Customer perceived value impacts customer trust and satisfaction positively, and customer satisfaction positively impacts customer trust. Customer trust and customer satisfaction positively impact repurchase intention. After service delivery, customer perceived value positively impacts repurchase intention, which is mediated by customer satisfaction. Furthermore, after delivery service, customer satisfaction and perceived value positively impact repurchase intention mediated by customer trust.
Determinasi Luxury Brand terhadap Purchase Intention pada Generasi Y Elistia, Elistia; Lorenza, Gita
Jurnal Ekonomi : Journal of Economic Vol 14, No 02 (2023): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v14i02.6842

Abstract

Market growth and purchases of luxury brand products are growing marked by increased purchase intention; this is an exciting research topic to study, especially in Indonesia, because there is not much research on the topic of Determinants of luxury brand purchase intention in Generation Y. Thus, further studies need to conduct what factors influence the purchase intention of luxury brands. The determinants of the proposed purchase intention are perceived value, brand equity, consumption status, and social media marketing. This research uses descriptive causality with a quantitative method approach. The population in this study is Generation Y consumers who live in the Jakarta area, and the sampling technique was purposive sampling with a total sample of 230 respondents. The data was processed and analyzed using SEM-PLS 4. The results of this study indicate that Perceived Value, Brand Equity, and Social Media Marketing positively affect Purchase Intention. However, conversely, Status Consumption has no significant effect on Purchase Intention. Furthermore, it moderates negatively for Consumer Vanity, meaning it weakens the relationship between Perceived Value and Purchase Intention. Thus, Perceived Value, Brand Equity, and Social Media Marketing can increase Purchase Intention. This research helps provide insight to consumers on the factors in buying luxury brand products. As well as luxury brand companies can make strategies on how to develop their products and brands based on which factors are more supportive of purchase intention.
Co-Authors Afif, Ahmad Sururi Aprillia, Sherly Astuty, Widya Danes Jaya Negara Hikmawati, Elok LIA AMALIA Lorenza, Gita Maharani, Novera K. Muda, Cut Alia Keumala Nurlinda, R.A. Pertiwi, Tria Saras Ridhuan, Syamsu Rojuaniah Rojuaniah TRESIA KRISTIANA