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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) JURNAL ILMIAH SIMANTEK Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Rosinta Romauli Situmeang
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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

 1 
The Influence of Customer Motivation, Personal Selling and Product Quality on Purchasing Decisions of King Crab brand rice at PT Bendy Jaya Mandiri Medan Rosinta Romauli Situmeang; Steven Winata; Felix Cen; Steven .
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (636.044 KB) | DOI: 10.31955/mea.v4i3.458

Abstract

The purpose of this study was to examine and analyze the influence of Customer Motivation, Personal Selling and Product Quality on Purchasing Decisions of king crab brand rice at PT Bendy Jaya Mandiri Medan. Decrease in the Purchase Decision of Crab King brand rice at PT Bendy Jaya Mandiri Medan is caused by Customer Motivation, Personal Selling and Product Quality. The theory used is related to Customer Motivation, Personal Selling and Product Quality after the Purchase Decision. The population in this study amounted to 194 customers and a sample of 134 customers. The sampling technique used was random sampling. The data analysis used was validity and reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing. The conclusion in this study is that partially and simultaneously Customer Motivation, Personal Selling and Product Quality have a positive and significant effect on purchasing decisions of king crab brand rice at PT Bendy Jaya Mandiri Medan.
pengaruh PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT. FATONA JAYA SUKSES Rosinta Romauli Situmeang; Yuwanndy .; Veronika .; Cindy Yeohan
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.174 KB) | DOI: 10.31955/mea.v4i3.496

Abstract

The purpose of this study was to test and analyze the effect of product quality, distribution channels and customer satisfaction on customer loyalty , the decrease in customer loyalty is due to the inadequate product quality ,distribution channels and customer satisfaction . the theory used is related to product quality, distribution channels and customer satisfaction and customer loyalty . the population in this study amounted to 216 customer and a sample of 140 customers . the sampling technique used was random sampling. the data analysis used was validity and reliability test, classical assumption test , multiple linear regression analysis, hypotesis testing. the conclusion in this study is that partially and simultaneously product quality , distribution channels and customer satisfaction have a positive and significant effect on customer loyalty at PT Fatona Jaya Sukses
PENGARUH HARGA, PROMOSI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN CAT SEMPROT SAMURAI PADA PT. WSTANDARD MEGA ABADI Sonia Thresia Pardede; Kenny Mok Sa; Rosinta Romauli Situmeang
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.328 KB) | DOI: 10.31955/mea.v4i3.588

Abstract

This research was conducted to analyze and examine the effect of price, promotion, and facilities on purchasing decisions of Samurai spray paint at PT. Wstandard Mega Abadi. The total population is 152 customers, using the Slovin formula, a sample of 110 customers is obtained. The sampling technique used simple random sampling. Data_analysis techniques used are classical assumptions, multiple linear regression, and hypothesis testing. The hypothesis partially and simultaneously obtained that the variable price, promotion. and facilities partially and simultaneously have a positive and significant effect on the decision to purchase Samurai spray paint by using a comparison of the value of tcount > ttable and Fcount > Ftable.
Co-Authors Anita Marselina Purba Cindy Yeohan Felix Cen Hardianto Butarbutar Kenny Mok Sa Marthalina BR Tarigan Novirsari, Emma Nurmaidah Ginting Sonia Thresia Pardede Steven . Steven Winata Veronika . Yuwanndy .