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All Journal Riset Manajemen dan Akuntansi International Journal of Social Science and Business Akrab Juara : Jurnal Ilmu-ilmu Sosial
Purnama Yanti Purba
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Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

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 1 
PERAN MEDIASI KEPUASAN KOMUNIKASI DAN ANTESEDEN KINERJA KARYAWAN Purnama Yanti Purba
Riset Manajemen dan Akuntansi Vol 7, No 2 (2016)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v7i2.32

Abstract

The purpose this study is to examine the effect of communication practice on job satisfaction and organizational commitment mediated by communication satisfaction and to know the effect of job satisfaction and organizational commitment on job performance in the field of education services, Ganesha Operation in Surakarta and Karanganyar. The existence of previous research that found the fully mediated of communication satisfaction on communication practices toward job satisfaction and organizational commitment, and also the recommendation of the previous research motivate researcher to conduct this study. Samples taken were 100 employees of Ganesha Operation in Surakarta, and Karanganyar. Sampling technique of this study is proportional random sampling method. The statistical methods used to test the validity, reliability, and the research hypothesis is regression analysis of Baron and Kenny (1986) and multiple regression analysis. Results of this study indicate that communication practices have a positive effect on communication satisfaction, job satisfaction, and organizational commitment. The effect of communication practices toward job satisfaction, and organizational commitment were fully mediated by communication satisfaction. In addition job satisfaction and organizational commitment have a positive effect on job performance. Keywords: Communication practices, communication satisfaction, job satisfaction, organizational commitment, and job performance
PENGARUH TINGKAT LIKUIDITAS, SIMPANAN DANA PIHAK KETIGA, DAN JUMLAH KREDIT YANG DISALURKAN TERHADAP PROFITABILITAS PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PADA PERIODE 201 –2015 Stan ley; Purnama Yanti Purba; Jayanti Mandasari Hutapea; Har vin
Jurnal Akrab Juara Vol 4 No 1 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The purpose of this study was to test the effect of the level of liquidity, third party deposits and total outstanding loans on profitability of banking companies listed in Indonesia Stock Exchange in the period of 2011-2015. Recently, economy situation in Indonesia was not good, but if you see the report of some financial banking companies in Indonesia, as if it did not affect the company, while some phenomena showed that the increased liquidity levels was not always followed by a decrease in profitability and an increase in third party deposits and total outstanding loans were not always followed by an increase in profitability. These are the reason to motivate the researcher to conduct this research. Population of the study were all banking companies listed in Indonesia Stock Exchange during the period of 2011-2015 consisting of 36 companies.The samples were taken by purposive sampling technique. Analysis method is multiple linear regression. The research result on the hypothesis revealed that partially T- test showed that the level of liquidity and third party deposits had a positive effect, but only a third party deposits which had a significant effect, while the number of loans showed a negative and significant effect on profitability, and simultaneously, F test showed that the level of liquidity, third party deposits and total loans shoed a positive and significant effect on profitability.
PENGARUH INSENTIF DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT HAMPARAN ORIONHASIL OPTIMAL Sep tianto; Silvie Kristanti; Purnama Yanti Purba; Demak Claudia Yosephine Simanjuntak
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 1 (2019): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research aims to know the influence of incentives and job satisfaction on performance of employees of PT Hamparan Orion Hasil Optimal. The existence of the phenomenon of the granting of incentives are not evenly distributed among employees who have long worked with the new work, the number of employees who resign, and employees did not achieve the sales target in the year 2017 aspects influenced the research. The method used is multiple linear regression analysis. The number of samples in the study were 95 employees. The results showed that the incentives and employee satisfaction employees partially affect the performance. Incentives and job satisfaction also affects the performance of employees simultaneously.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE NOVAGE PADA PT ORINDO ALAM AYU (ORIFLAME SWEDAN) MEDAN Jesika Lusiana Siregar; Purnama Yanti Purba; Demak Claudia Yosephine Simanjuntak; Rudi Halim; Jackson Tanama
Jurnal Akrab Juara Vol 4 No 1 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

This research aims to know and analyze the effect of the price and promotion to purchasing decision of SkinCare Novage in PT Ayu (Oriflame Swedan) Medan. The phenomenon of instability SkinCare Novage product caused by the high price and stagnant promotional motivate researcher to do this research. Analysis Methods of this research is multiple linear regression analysis. The technique of sample determination is simple random sampling. The results of the analysis found that the promotion affects buying decision most dominant. This is proved by the results of the calculation hypotheses on t- test and f-test. The results showed that either price or the promotion effects purchasing decision of SkinCare Novage partially and significantly on PT Orindo Alam Ayu (Oriflame Swedan) Medan. Price and promotion are also effect purchasing decision of SkinCare Novage simultaneously on PT Orindo Alam Ayu (Oriflame Swedan) Medan
Price Analysis, Marketing Communication, and Brand on Costumer Loyalty Cyndy Melliani Pratiwi; Purnama Yanti Purba; James Han's; Stevent Tanadi
International Journal of Social Science and Business Vol. 5 No. 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.36708

Abstract

This study aims to test and analyze the influence of the test and analyze the influence of Price, Marketing Communication and Brand Loyalty of the Customers. The phenomenon of decrease in number of subscribers, the price of which is not optimal, marketing communication has not been satisfactory and brands that are less well interesting background of this research. The research method is quantitative approach, type of research is descriptive and quantitative nature of this research is descriptive explanatory. The population was 144 customers from January to December 2019. The sample in this study was 106 customers. The sampling technique used is simple random sampling. Testing the validity and reliability of 30 consumers taken from the rest of the population that is not used in the sample. The data was collected using questionnaires distributed to consumers as respondents, interviews were conducted with consumers, and documentation studies. Methods of data analysis is multiple linear regression analysis. The test results obtained the calculated F value (25.019) > F table (2.69) and the significance probability was 0.000 <0.05. The results of the calculation of partial hypothesis testing obtained tcount > ttable or 2,581 > 1,983 and significant obtained 0.011 < 0.05. So, it can be concluded that price analysis, marketing and brand communication has positive and significant effect on customer loyalty.
Co-Authors Cyndy Melliani Pratiwi Demak Claudia Yosephine Simanjuntak Har vin Jackson Tanama James Han's Jayanti Mandasari Hutapea Jesika Lusiana Siregar Rudi Halim Sep tianto Silvie Kristanti Stan ley Stevent Tanadi