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Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe Fuadi; Munandar; Khairawati; Miftahul Jannah Muhammad
Jurnal Investasi Islam Vol 6 No 1 (2021): Jurnal Investasi Islam
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v6i1.2828

Abstract

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66). Keywords: Celebrity endorser, Halal label, Purchase decision. Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .
TRAINING ON THE UTILIZATION OF IOT SYSTEMS BASED ON BLENDED LEARNING IN SCHOOLS Munandar; Lidiana; Riyan Maulana
Jurnal Pengabdian Bangsa Vol 1 No 1 (2022): MARCH 2022 - AUGUST 2022
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v1i1.44

Abstract

In this modern era, technological developments have certainly shown extraordinary progress. Humans are also required to continue to develop and improve their abilities and quality, to be able to master technology and communications that are developing internationally, so that they are able to face increasingly fierce global competition. To create superior, intelligent and quality humans, this can be produced through providing quality education. Therefore, in this case teachers have very important duties, functions, roles and positions, because quality education comes from qualified, qualified, experienced and professional teachers. That is why teachers must always develop and improve their abilities in order to become professional educators. Teachers need to have professional standards by mastering the material and learning models that can encourage their students to want to learn. Professional teachers must have good teaching skills, have broad insight, master the curriculum, master learning models, master technology, always be up to date, have a good personality and be a good role model. Talking about learning models, it is time for us to reinvent learning models that are appropriate to current developments in order to be able to create people who are superior, intelligent, qualified, experienced and not outdated. One of the newest educational issues in the current development of globalization and technology is the Blended Learning learning model which combines face-to-face learning and online learning. Therefore, Blended Learning is a learning model that can be used and utilized to realize the demands of the current digital era of education. And to develop and improve the professionalism of educators in the era of industrial revolution 4.0, the blended learning model is one way to develop and improve the professionalism of educators in accordance with current conditions.
WIRELESS NETWORK SOCIALIZATION IN THE ENVIRONMENT OF MADRASAH IBTIDAIYAH NEGERI 2 BANDA ACEH Munandar; Zikrul Khalid
Jurnal Pengabdian Bangsa Vol 2 No 1 (2023): SEPTEMBER 2022- FEBRUARY 2023
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v2i1.59

Abstract

Madrasah Ibtidaiyah Negeri 2 Banda Aceh is located under the Ministry of Religion of the Republic of Indonesia through the Aceh provincial regional office. Technology originating from smartphones and laptops has become something that is commonly used to facilitate the process of carrying out semester exams at these schools. The continuity of semester exams is an evaluation implemented by the school in assessing each student's ability to absorb subjects for 6 months. In 2022, students from grades 4 to 6 are expected to use smartphones or laptops to take semester exams complete with their respective internet quota data packages if using smartphones. This was approved by the school in its implementation after issuing several policies that had been agreed upon by the student's parents. The smartphone data package quota for each student is different, so the throughput produced on each smartphone has a different speed too. The method used in this research is an explanation by the presenter where the explanation is more about training to answer semester exam questions using a computer network system connected to the school's hotspot. The results of this community service activity are a solution to overcome problems with the internet network during semester exams. So that all students can answer the questions given by their respective class teachers.
PERAN DAN DAMPAK PENGGUNAAN INOVASI FINANCIAL TECHNOLOGI (FINTECH) DALAM PENGEMBANGAN USAHA COFFEE SHOP DI KECAMATAN SAMBAS Lailatul Mukaromah, Lailatul; Abu Shama; Munandar; EE Zurmansyah
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 1 No 2 (2023): Desember 2023
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v1i2.7

Abstract

Pengkajian ini dilakukan  untuk mengetahui tingkat penggunaan Financial Technology terhadap UMKM di Kecamatan Sambas. Sampel dalam penelitian ini adalah Coffee Shop Habitat.co, Elc.coffee, dan Ullu Coffee. Teknik pengumpulan  data dilakukan dengan obeservasi, interview (wawancara), dan dokumentasi. Sedangkan metode yang digunakan yaitu metode analisi kualitatif deskriptif yang dilakukan dengan cara mendeskriptifkan data dalam bentuk kalimat yang mudah dipahami. Hasil dari penelitian ini menunjukkan bahwa penggunaan Financial Technology di coffee shop Habitat.co, Elc.coffee, dan Ullu Coffee menggunakan digital payment atau pembayaran online, pelaporan menggunakan aplikasi, serta melakukan pemasaran produk menggunakan media sosial. Penggunaannya yang sederhana dan simpel, jika mempraktikkan fintech pada bisnis UMKM yang dijalnkan, transaksi yang dilakukan akan dirasa lebih efektif dan dapat dilaksanakan dimana saja. Penggunaan aplikasi pada usahan ke 3 coffee shop tersebut adalah aplikasi Qasir yang digunakan oleh coffee Elc.coffee dan Ullu Coffee, sedangkan aplikasi Majoo digunakan oleh cafe Habitat.co. ketiga coffee shop tersebut menggunkan pembayran online seperti Qris, M-banking, Shopeepay dan Dana. Pemasasaran produk mereka memangfaatkan sosial media seperti instagram dan facebook. Penggunaan Fintech memberikan dampak pada usaha mereka, karena proses transaksi yang mudah dilakukan. Ada juga kesulitan dalam menggunakan Fintech ini adalah gangguan jaringan data seluler saat melakukan pembayaran online, terdapat fitur-fitur baru dari aplikasi yang digunakan dan belum dijelaskan oleh aplikasi tersebut membuat pengguna harus belajar mengetahui fiturfitur tersebut, dan terdapat kekhawatiran akan adanya kejahatan cyber ( mencuri data penting kode pin pada akun keuangan).
Menyibak Penerapan PSAP 07 Aset Bersejarah terhadap Penyajian Laporan Keuangan Mukaromah, Lailatul; Noviriani, Eliza; Zurmansyah, EE; Munandar
Indonesian Accounting Literacy Journal Vol 4 No 2 (2024): Indonesian Accounting Literacy Journal (March 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ialj.v4i2.5760

Abstract

This research aims to understand and study how the accounting treatment in the financial reporting of assets against historical assets in the Regional Museum of Sambas Regency in accordance with PSAP Number 07 of 2010. Researchers chose the Sambas Regency regional museum also experienced obstacles in the process of recording, valuation and presentation in the financial statements. The research method uses qualitative where the researcher observes the object to get natural or not made up data. The results obtained that the process of recording, valuing and presenting historical assets at the Sambas Regency Regional museum is in accordance with PSAP 07 of 2010. However, there are still some historical assets in the museum that have not been accommodated and have not been reported at the Regional Finance Agency of Sambas Regency.
Analisis Laporan dan Kinerja Keuangan Pemerintah Daerah Kabupaten Sambas Suharman; Lusiono, Eko Febri; Alrizwan, U Ari; Yuliansyah; Munandar
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 2 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i2.2515

Abstract

This research aims to analyze the financial performance of the Sambas Regency Regional Government for 5 years from 2017 to 2021 and test whether there are differences in the performance of the degree of decentralization, performance of regional financial independence, performance of operating expenditures, and performance of capital expenditures. The analytical tools used are financial ratios, namely liquidity ratios, leverage ratios, debt ratios, productivity ratios and operating ratios. The research uses quantitative descriptive data analysis methods. The research results show that the liquidity ratio which consists of the average current ratio is 0.82, meaning that every Rp. 1,- of current debt is guaranteed by Rp. 0.82,- of current assets; The average cash ratio is 0.35, meaning that for every Rp. 1,- of current assets, Rp. 0.35 is cash and cash equivalents; the average cash to current liabilities is 0.29, meaning the regional government's ability to immediately pay every Rp. 1.- of current debt using cash and cash equivalents is Rp. 0.29,-; The average Quick Ratio is 0.60, meaning that the local government's ability to fulfill its short-term obligations for every Rp. 1,- using cash, cash equivalents and receivables is Rp. 0.60,-; The average cash flow ratio is 2.31, meaning the ability of a Regional Government's operating cash flow to pay for every Rp. 1,- of current debt owned using operating cash of Rp. 2.31,-. The leverage ratio measured is the Short Term Debt to Long Term Debt Ratio of 1.00. The debt ratio measured is the Total Liabilities to Current Assets Ratio. The average is 1.24 and the average Current Liabilities to Total Asset Ratio is 0.05, meaning that for every R.1,- debt is guaranteed by total assets of Rp.0.05,- The productivity ratio measured is Current Assets to Total Assets Ratio . The average is 0.04, meaning that for every Rp. 1,- current assets used for operational activities is Rp. 0.04,- Quick Asset to Inventory Ratio, the average is 2.67. The operating ratios measured include the average Earning Power of Total Investment of 0.10. The average financial independence ratio is 0.11 or 11%. From the aspect of relationship patterns and level of capability, the region is in the very low category with an instructive relationship pattern. The Public Participation Level Ratio is 0.07. This ratio shows the level of public participation in paying taxes, in this case all regional tax revenues, tax revenue sharing, both central and provincial. The higher the ratio value of the level of public participation of a Regional Government, the better it will be. From the calculation results it can be seen that for every Rp. 1,- Revenue, which comes from taxes is Rp. 0.07,- Debt Service Coverage Ratio (DSCR) for the Regional Government of Sambas Regency, the average for 2017-2021 is 2.79 or still above the minimum requirement of 2.5 as regulated in PP No. 107 of 2000 concerning Regional Loans article 6 letter b. However, in 2020 the DSCR was 2.35 and in 2021 it was 1.79, which is below the minimum requirements as regulated in PP 107/2000. This condition is caused by the relatively increasing number of regional loans from year to year. So the regional government for the coming year must ensure that the DSCR is still at the minimum limit outlined by the central government because if loans continue to increase there will be concerns that the Sambas Regency Regional Government will not be able to meet mandatory spending as regulated by PP 30/2011 concerning regional loans explanation of article 15 paragraph (1) letter b.
ANALISIS PERBANKAN SYARIAH PENGARUH KUALITAS PELAYANAN MIKRO KREDIT SALES TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT PENGAMBILAN ULANG KREDIT DI BANK MANDIRI KANTOR CABANG PEMBANTU TAWES, JAKARTA Munandar; Thantawi, Tubagus Rifqy; Mubarok, Mohamad Kharis
SAHID BANKING JOURNAL Vol 3 No 02 (2024): MEI 2024
Publisher : Jurnal Penelitian Perbankan Syariah: Program Studi Perbankan Syariah.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbankingjournal.v3i02.153

Abstract

The purpose of this study was to determine the effect of Micro Credit Sales (MKS) Service Quality on Consumer Satisfaction and Its Impact on Interest in Credit Retrieval (Survey on Micro Credit Consumers at Bank Mandiri Tawes). The number of samples is 71 respondents. The results of this study state that: service quality has a positive effect on customer satisfaction which can be seen in the results of path analysis, the results of the equation model 1 are Y = 15.223 + 0.509 X + 0.630 Z and the equation model 2 is Z = 4.227 + 0.909 X , while the results of the t test in model 1 obtained the value of sig. 0.009 < 0.05 and t value 5.090 > 1.99495, it means that there is a significant influence between Service Quality on credit re-taking while for consumer satisfaction with credit re-taking is 0.000 < 0.05 and the t-value is 6.753 > 1.99495 which means there is an influence which is significant between consumer satisfaction with credit re-taking and in model 2 the results of the t test with a value of sig. 0.000 <0.05 and the t-count value is 11.916> 1.99495, it means that there is a significant influence between Service Quality on customer satisfaction. Furthermore, in the Sobel test, the z-value obtained is 4.567> 1.98 with a significance level of 5%, it proves that customer satisfaction significantly mediates the effect of service quality on credit withdrawal.