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All Journal Dinamika Pendidikan WIDYABHAKTI Jurnal Ilmiah Populer Journal of Community Service and Empowerment Jurnal Lektur Keagamaan
Rahmanu, I Wayan Eka Dian
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Community Service and Empowerment

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An exploration of digital marketing, financial literacy, and website empowerment for small enterprises in Melaya Village, Bali Utami, Made Ayu Jayanti Prita; Priyana, I Putu Okta; Rahmanu, I Wayan Eka Dian; Lasmini, Ni Nengah; Lastari, Ni Kadek Herna
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.29630

Abstract

This study aimed to empower small businesses in Melaya village, Jembrana Regency, Bali, through a program focusing on website training, digital marketing strategies, financial education, and product enhancement. Initiated by Politeknik Negeri Bali's Business Department, the research engaged stakeholders through workshops covering website development, SEO, social media marketing, and financial literacy. Participants included small business owners, employees, and local government representatives, fostering a collaborative approach tailored to community needs. Beginning with an observational phase in June 2023, the program assessed local demand for digital marketing and financial management. Practical workshops facilitated by experts addressed these needs, alongside efforts to enhance local products such as ginger, coffee, perfume, and cricket farming. Politeknik Negeri Bali oversaw the development of a digital platform to promote these businesses, supported by hands-on activities. Evaluation methods included participant feedback and business performance assessments, revealing improvements in digital presence, product quality, and financial management. This initiative highlights its contribution to market reach, decision-making, and overall business sustainability in Melaya village. By bridging knowledge gaps and effectively utilizing digital tools, this program offers a replicable model for empowering local businesses, fostering sustainable growth and community development.
Co-Authors Gunada, I Wayan Agus HARNIKA, NI NYOMAN Herna Lastari, Ni Kadek Lasmini, Ni Nengah Lastari, Ni Kadek Herna Lestari, Ni Wayan Ria Made Ayu Jayanti Prita Utami Made Hery Santosa Priyana, I Putu Okta