Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Research of Multidisciplinary Analysis
Setyawan, Mochamad Ardi
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Research of Multidisciplinary Analysis

 1 
THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
BRAND AND HERITAGE AKNOWLEDGEMENT Lazuardi, Sofyan; Wibowo, Bambang Sri; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.51

Abstract

Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).
Co-Authors Abdillah, Hasan Bambang Sri Wibowo Emmywati Hayati, Cucu Lazuardi, Sofyan Masyhuri, Mohammad Ali Miya Dewi Suprihandari Sri Lestari Teguh Purnomo, Teguh