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All Journal Ultima Management : Jurnal Ilmu Manajemen Jurnal STEI Ekonomi ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Astono, Anjar Dwi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Sosialisasi Literasi Digital bagi Personil Satpol PP dan Relawan Peduli Trantibum dalam Menangkal Bahaya Hoax di Wilayah Jakarta Timur Parlindungan, Davis Roganda; Indriani, Sekarlita; Astono, Anjar Dwi; Bakti, Mochamad Hasrul Indra; Uttara, Sabeth; Muhammad, Maulana Malik
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3249

Abstract

Kemampuan literasi digital sangat penting bagi semua pihak untuk menangkal hoax di media sosial, tidak hanya pada anak remaja saja, namun juga perangkat pemerintah seperti Satpol PP, menginggat tugas utama mereka menjaga ketertiban umum dan melindungi masyarakat dari berbagai isu atau opini yang menyesatkan dan menimbulkan konflik atau perpecahan di masyarakat. Tujuan dari kegiatan pengabdian ini untuk meningkatkan wawasan, pengetahuan dan ketrampilan personil Satpol PP dan Relawan Peduli Trantibum dalam menangkal bahaya Hoax di wilayah Jakarta Timur. Metode pengabdian dalam bentuk ceramah, presentasi dan diskusi tanya jawab. Hasil kegiatan berjalan dengan lancar dan peserta cukup antusias mengikuti sosialisasi.
Pengaruh faktor impulsive buying behavior terhadap keputusan pembelian Winahyu, Nejelina Ardhiani; Astono, Anjar Dwi; Iskandar, Donant Alananto
Jurnal STEI Ekonomi Vol 33 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v33i1.1588

Abstract

This research investigates the influence of Perceived enjoyment and perceived usefulness on impulsive buying decisions in Shopee Live Streaming Shopping, which faces challenges in participant numbers compared to similar Platforms like TikTok. The research employs quantitative approach, and the study indicates that Perceived Enjoyment does not have a significant influence on impulsive buying decisions. Conversely, perceived usefulness exerts a positive and significant influence on impulsive buying decisions. The results demonstrate that both Perceived Enjoyment and Perceived Usefulness collectively have a positive and significant impact on impulsive buying decisions. The implications of these findings depict that, for Shopee Live Streaming Shopping consumers, purchases based on the necessity or utility of items drive impulsive buying behavior more than emotional satisfaction or entertainment alone. This study provides valuable insights to enhance marketing strategies and the development of Live Streaming shopping Platforms amidst competition with similar Platforms. Article Information:Received 3/29/2024 / Revised 4/19/2024 / Accepted 5/1/2024 / Online First 5/31/2024
MODEL EFEKTIVITAS TATA KELOLA MELALUI SKEMA STAKEHOLDER DYNAMICS DESA AGROWISATA NGLINGGO Astono, Anjar Dwi; Indriani, Sekarlita; Parlindungan, Davis Roganda; Hutapea, Michael Supriady; Gunawan, Vincent Louis; Ardianto, Marcelinus Bily
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3418

Abstract

Abstract- Despite Nglinggo Village's initiative in agrotourism development, challenges persist in its governance. The research's novelty lies in its examination of agrotourism through the prism of stakeholder dynamics, amalgamated with the innovation for sustainability strategy concept. Employing a qualitative approach within the constructivist paradigm, the study unravels the intricacies of issues within the tea plantation agrotourism of Nglinggo Tourist Village, Samigaluh, Yogyakarta. Findings underscore critical success factors for effective governance, including community participation, environmental sustainability, quality services, and stakeholder management. In conclusion, a comprehensive model integrated into the Nglinggo Tourist Village Tea Plantation Agrotourism development framework is essential, comprising phases such as preparation, development, implementation, and evaluation. This model ensures ongoing reevaluation by all Keywords: Agrotourism Planning; Economy; Implementation Outcomes; Nature
Pengaruh Strategi Promosi dan Harga terhadap Minat Beli Indihome di Wilayah Jakarta Utara Ananda, Muhammad Rizki; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i3.4319

Abstract

The purpose of this study was to determine the promotion strategy and price on Indihome buying interest in the North Jakarta Region. This research uses validity test, reliability test, classical assumption test, normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, t test, F test, and coefficient of determination with the help of SPSS 23 program. The sample taken is 110 respondents. This study uses quantitative research methods, and with the aim of testing the hypotheses that have been set and can determine the effect of the independent variable on the dependent variable. The method that will be used by researchers for data collection is obtained by giving several questions to respondents through questionnaires. using a Likert scale to measure each statement. The results showed that the Promotion Strategy had no and significant effect on Buying Interest, Price had an effect on Buying Interest, and Promotion and Price Strategy had an effect on buying interest in the North Jakarta area.Keywords: Promotion Strategy, Price, Buying Interest.
Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan Lestari, Ardisa Dwi Putri; Astono, Anjar Dwi
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3033

Abstract

This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.
Co-Authors Ananda, Muhammad Rizki Ardianto, Marcelinus Bily Bakti, Mochamad Hasrul Indra Donant Alananto Iskandar, Donant Alananto Gunawan, Vincent Louis Hutapea, Michael Supriady Indriani, Sekarlita Lestari, Ardisa Dwi Putri Muhammad, Maulana Malik Parlindungan, Davis Roganda Uttara, Sabeth Winahyu, Nejelina Ardhiani