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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen

Donant Alananto Iskandar, Donant Alananto

Unknown Affiliation

Author-ID : 633671

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 9 Documents Claim Missing Document

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Articles

THE EFFECT OF EVENT AND PUBLICITY TOWARDS BRAND AWARENESS ON FINANCIAL SERVICE AUTHORITY (OJK) Iskandar, Donant Alananto; Ratna Sari, Siti Dewi Sri
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 (2017): Special Issue Manajemen Keuangan, September 2017
Publisher : Economic Faculty, Attahiriyah Islamic University

This study aims to find out the effect of event and publicity towards brand awareness on Indonesia Financial Service Authority, usually called with its abbreviation OJK. The research background is because OJK was newly established as a financial service authority, replacing Bank Indonesia. Therefore, exploring the awareness of the people about the function of OJK is interesting to be a research subject.This method used in this study is the quantitative method with 82 samples as the questionnaire respondents. The population chosen was an OJKâ€™s event held at LPPI and Indonesia Banking School with 122 participants. Validity, reliability, normality, multicollinearity, heteroskedasticity, correlation, determination, regression, hypothesis and ANOVA tests are used as a statistical approach in order to define the outcome of the survey. The results of this study are both event and publicity have a positive and a significant influence towards brand awareness partially and simultaneously. As the conclusion, OJK should continue its programs. On the other hand, OJK should find another public relations strategy to accelerate people awareness about the duties of OJK. Keywords: Event, Publicity, Brand Awareness

PENGARUH CITRA MEREK DAN HARGA TERHADAP LOYALITAS PELANGGAN AIR MINUM DALAM KEMASAN Hengestu, Nelsen; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 3 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

The purpose of this research is to understand the influence of brand image and price towards mineral water customer loyalty. This research is a quantitative research by using the SPSS Statistic 13 with 114 respondent of the sample which is the people of Medan Satria districts who has to consume Aqua mineral water more than three times in a week using nonprobability sampling method and convenience sampling techniques. The result of this research shows all the three hypothesis in this research are accepted, by partially and together with the coefficient of regression of brand image is 0,275 and price is 0,391. The benefit of this research for Aqua is to give them some suggestion to maintain and enhance the brand image and keeping their price position in order to maintain their position as a market leader in mineral water business Keywords: brand image, price, loyalty

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK Wulandari, Rizky Desty; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 1 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

This research aimed to determine whether there is the influence of brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples. Method of completion of data used in this research were a questionare and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 â‰¥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 â‰¥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN HELM KBC Laksono, Dhimas Dwi; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 2 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

The study aims to determine whether there is influence between lifestyle and income on purchasing decision of KBC helmet. This study uses a quantitative approach through a survey to 109 users of KBC helmet. Sampling method is non probability sampling. The results of the hypothesis (t test) showed that lifestyle variables significantly influence purchasing decisions. This is indicated by t arithmetic of 13.198 which is greater than t table.However, the income variable has no significant effect on purchase decision with t -0.508 which is smaller than t table. The conclusion from this study that lifestyle variables are most dominant on purchasing decisions.This can be interpreted that, increasing purchasing decisions can be supported by the lifestyle of people who always want to look trend and always keep up with the times. Keywords: Lifestyle, income, purchase decision, helmet product.

PENGARUH DIRECT SELLING DAN MEDIA SOSIAL MELALUI FACEBOOK TERHADAP MINAT BELI KONSUMEN PADA ROKOK SIN HERBAL Firona, Warham; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 (2018): Special Issue Manajemen Strategi Bisnis, Oktober 2018
Publisher : Economic Faculty, Attahiriyah Islamic University

This study aims to determine whether there is influence between direct selling and social media through facebook to consumer buying interest in cigarettes sin herbs in Pesona Anggrek, Bekasi Utara. This study used an associative quantitative approach through a survey to 60 members. Sampling method is probability sampling by using simple random sampling. Hypothesis test results (t test) showed that the variables of direct selling and social media through facebook have a significant effect on buying interest. This is indicated by the absolute t value of direct selling and social media through facebook both bigger than t table that is equal to 2.002. The conclusion of this research that direct selling and social media through facebook each have an effect on buying interest. This can mean that, declining and increasing buying interest depends on how to apply direct selling system and social media through facebook effectively. Keywords: Direct selling, social media through facebook, buying interest,

PENGARUH FAKTOR SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET TEATER JKT48 DENGAN BRAND LOVE SEBAGAI VARIABEL INTERVENING Margaretha, Margaretha; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 3 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

The purpose of this research is to understand the influence of social, personal, and psychological factors towards purchase decision of JKT48 Theaterâ€™s Tickets. Data were collected from 126 fans of JKT48 in DKI Jakarta who have bought tickets three times or more. The result of this research shows that psychological factors significantly influence the purchase decision. Brand love moderates the relationship of all independent variables with the dependent variables. The existence of brand love as a moderating variable will weaken the influence of social factors on purchasing decisions. The implications of this research can be a reference for the management team in formulating JKT48 Theaterâ€™s Tickets sales strategy related to social, personal, and psychological factors. Keywords: social,brand love, purchase decision

PENGARUH KUALITAS PRODUK, HARGA DAN PERSAINGAN TERHADAP MINAT BELI Halim, Nico Rifanto; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 3 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.311 KB)

The purpose of this research is to understand the influence of product quality, price and competition on interest in buying Nadja Brown Sugar products. This research is a quantitative study using SPSS Statistics 22 program with a total sample of 120 respondents who are customers and consumers of Nadja Red Sugar in DKI Jakarta who have bought and used Nadja Brown Sugar as much as one or more times using non probability sampling and convenience sampling techniques . The results of this study show that the three variable variables that have no significant effect on buying interest The implications of this study can be a reference for business owners in formulating a strategy to increase interest in buying Nadja Red Sugar products related to product quality, price and competition.products related to product quality, price and competition. Keywords: product quality, price, competition and interest in buying

Peningkatan kesadaran merek maya hirai school of origami melalui inovasi dan kreativitas Iskandar, Donant Alananto; Alviana, Nathanya; Sandria, Farras Rika; Natalius, Deni
INOVASI Vol 15, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Pertumbuhan inovasi dan kreativitas di era ini memiliki dampak besar di setiap sektor, seperti origami. Origami menjadi salah satu hiburan yang telah ditinggalkan dan dilupakan oleh sebagian besar orang saat ini. Kurangnya pengakuan oleh masyarakat terhadap origami menciptakan minat dalam meneliti bagaimana meningkatkan kesadaran merek melalui cara-cara kreatif dan inovatif di Maya Hirai School of Origami Bandung. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bagaimana cara-cara inovatif dan kreatif yang telah dilakukan dapat meningkatkan kesadaran merek Maya Hirai School of Origami dan hambatan yang dihadapi oleh Maya Hirai School of Origami untuk meningkatkan kesadaran merek. Jenis penelitian ini adalah deskriptif kualitatif dengan triangulasi sumber sebagai metode analisis. Temuan yang dihasilkan dari makalah ini adalah sumber daya manusia yang terbatas dan kurangnya minat masyarakat pada Origami, sehingga upaya kreatif dan inovatif perlu dilakukan untuk meningkatkan kesadaran akan merek Maya Hirai School of Origami.

THE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM IN THE LINK BETWEEN SERVICE QUALITY, BRAND REPUTATION AND ETAILQ TOWARD CUSTOMER SATISFACTION ON GOJEKâ€™S CUSTOMERS Iskandar, Donant Alananto; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.172 KB)

This research is a quantitative associative type that discusses the effect of service quality, brand reputation, and etailq on customer satisfaction and consumer ethnocentrism as a mediating variable. The object of this research is people who ever use application and use Gojek services at least 3 (three) times since the study began, that is October 2018 until August 2019 in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). The test used is a statistical test using the SPSS program that is a test of normality, validity, reliability, classic assumptions, hypotheses, determination, multiple regression and path analysis to see the intervening variable whether it indirectly affect independent variables toward dependent variable or independent variables directly affect the dependent variable. The result of this article is consumer ethnocentrism indirectly affects the influence between service quality, brand reputation, and etailq toward customer satisfaction on Gojekâ€™s customers in Jabodetabek.

Co-Authors Alviana, Nathanya Firona, Warham Halim, Nico Rifanto Laksono, Dhimas Dwi Margaretha . Natalius, Deni Nelsen Hengestu, Nelsen Sandria, Farras Rika Siti Dewi Sri Ratna Sari Wahyudi, Triyono Arief Wulandari, Rizky Desty

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