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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Business Management and Economic Development Journal of International Multidisciplinary Research
Jusnita, R. Ayu Erni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Pengaruh Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Remaja di Desa Tariwin Prasetya, Rahmad Indra; Jusnita, R. Ayu Erni; Christantyawati, Nevrettia; Maella, Nurannafi Farni Syam; Zulaikha, Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11095

Abstract

This study was conducted by the author with the aim of assessing whether Shopee e-commerce advertisements on television can influence the desire or interest of teenagers in Tariwin Village to make purchases or transactions on the application. This reflects that the more teenagers in Tariwin Village see Shopeeough surveys or questionnaires given to 31 teenagers in Tariwin Village who have seen Shopee advertisements on television, the author found that this study shows that exposure to Shopee advertisements on television can have a significantly positive impact (α = 0.000; t = 5.961). This reflects that the more teenagers in Tariwin Village see Shopee advertisements, the more it increases their interest in making purchases.
Co-Authors Alisyah, La Ode Amalia, Yustisia Amalia Baruno, Agustiawan Djoko Bernardus, Denny Krisprimandoyo, Denpharanto Agung Nevrettia Christantyawati, Nevrettia Nurannafi Farni Syam Maella Prasetya, Rahmad Indra Slamet Riyadi Suyanto Suyanto Suyanto Zulaikha Zulaikha