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All Journal Jurnal Riset Bisnis dan Investasi JOURNAL OF BUSINESS STUDIES Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa KAMI MENGABDI Jurnal Pemberdayaan Nusantara
Pravitasari, Endyastuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Journal : JOURNAL OF BUSINESS STUDIES

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DAMPAK MICROTRANSACTION GAME ONLINE TERHADAP PENGELOLAAN KEUANGAN PRIBADI GENERASI Z DI INDONESIA Putra, Bagas; Simamora, Virgo; Pravitasari, Endyastuti
JOURNAL OF BUSINESS STUDIES Vol 8, No 2 (2023): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

Online games have become entertainment for almost all groups, especially young people who fall into the Generation Z category. Technological developments are also a factor in why online games are also developing. The online game industry has made many innovations, one of which is presenting a microtransaction business model in the games they make. Microtransaction requires a certain amount of real money to buy a number of virtual items. This research aims to analyze the significant impact of microtransactions on financial management, the frequency and nominal value of online game microtransactions as well as how to reduce the negative impacts arising from online game microtransactions on generation Z. The research uses quantitative research methods.Finding the sample was carried out randomly by distributing online questionnaires and sample selection using the Lemeshow formula. Data analysis and processing using SmartPLS-3 resulted in the result that there is a fairly strong impact of online game microtransactions on generation Z's personal financial management.
EFEK KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Konsumen di Angkringan Kopijoss Mbah Joyo Klaten) Pravitasari, Endyastuti; Azzahra, Nursyifa Dewi
JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2022): Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Tujuan dari penelitian ini adalah untuk mengetahui dan memperjelas hubungan antara kepuasan pelanggan pada UMKM Angkringan Kopijoss Mbah Joyo Klaten di Jakarta Utara dan banyak faktor, antara lain kualitas produk, harga, dan kualitas layanan.. Penelitian ini melakukan penelitian terdahulu terkait variabel serupa dengan subjek penelitian yang berbeda. Digunakannya metode dalam penelitian ini yaitu metode kuantitatif. Pengumpulan data dilakui dengan penyebaran kuesioner yang dijawab berdasarkan bantuan dari skala Likert. Analisis data akan dilakui berbantuan program dari SPSS (Statistikal Package For The Social Sciens), kemudian akan dilakukan pengujian instrumen brupa uji validitas dan reliabilitas, pengujian asumsi klasi yang berupa uji normalitas, uji multikolinearitas, dan uji heteroskedasitas, pengujian hipotesis yang berupa uji-t parsial, uji-f signifikan, dan koefisien determinasi.
Co-Authors Anggoro, Hendi Tri Ari Soeti Yani Armenita, Kiko Azzahra, Nursyifa Dewi Irene Octavia Nabila, Alfina Permatasari, Sheila Silvia Putra, Bagas Rahmadan, Yanuar simamora, virgo Sri Raharso Wulandari, Rizki Ayu