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All Journal International Journal of Multi Discipline Science (IJ-MDS) Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Angelino, Kevin
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis Factors that Influence Purchase Intention Based on Brand Trust for Electric Cars Lady, Lady; Angelino, Kevin
International Journal of Multi Discipline Science Vol 7, No 1 (2024): Volume 7 Number 1 February 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v7i1.5179

Abstract

This research aims to examine the factors that influence the purchase intention of electric cars or battery electric vehicles (BEV). This research describes the development of purchasing interest and the attraction of Indonesian people towards electric cars. The research method used in this research was Smart PLS, with a total of 242 respondents, the sample of which was Indonesian people who have an interest in buying electric car products in Indonesia. The data collection technique used in this research was a questionnaire. The data analysis technique used was Smart PLS. The research results showed that brand awareness, brand image, social media marketing, and electronic word of mouth had a significant positive effect on brand trust, brand trust had a significant positive effect on purchase intention, brand image had a significant effect on purchase intention with brand trust as the mediation. However, perceived quality had no significant positive effect on brand trust. This research was one of the few studies discussing electric cars in Indonesia, focusing on factors that influence purchase intention, with brand trust as a mediator.
Analisis Supply Chain Management dan Enterprise Resource Planning pada Perusahaan H&M Angelino, Kevin; Jenny; Lina; Hendri Wijaya; Tondy; Fendy Cuandra
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 6 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i6.1534

Abstract

The development of world technology is very fast, so people can very easily communicate in any way without considering distance and time. One way to get it all is to have the internet. Over time the use of the internet is growing day by day. This has a positive impact on all groups of people because they can access it through Internet Banking. Apart from the positive side of the internet, it turns out that there are also negative impacts from the internet on people's daily lives, such as credit card burglary through the Internet Banking system, so the public or customers must be cautious in guarding against credit card burglaries carried out by irresponsible persons, on the other hand, Indonesian banks have several regulations in place to protect their customers, especially in the use of credit cards. For example, customers can sue criminally, where customers can report the bank as a credit card provider to the authorities on the suspicion that the bank has distributed customer personal data. At the same time, civilly, they can claim compensation from the bank. The number of cases related to the leakage/misuse of customer personal data has become a central issue in the banking industry. This problem is crucial because it is related to customer security and trust in the existence of banking institutions, so it needs to be addressed as much as possible.
Co-Authors Fendy Cuandra HENDRI WIJAYA Jenny Lady, Lady Lina Tondy