Garuda - Garba Rujukan Digital

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol 5 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Pengaruh Pemanfaatan Media Sosial Dalam Pembelajaran Digital Marketing Terhadap Peningkatan Pengetahuan Ibu Pembina Kesejahteraan Keluarga (PKK) Laksana, Tri Ginanjar; Maulana Wibowo, Ariel; Pranoto, Imam Aji; Kurnia Budiawan, Nadjib; Dwi Nugroho, Alfian; Muhamad, Pagi; Fauzan Firaus, Azka; Rofi Ariansyah, Muhammad; Nada Kusnendar, Ahmad; Annisa, Nuri; Istanti, Enny; Ekantoro, Julyanto; Maulana, Nur; Nansa Anwar, Ulis; Arimbi Dwimita Putri, Devina; Yanuardi Leksono, Fatur; Maulana Syahputra, Aditya; Agripina, Ailsa; Putri Ilhami, Ginaris; Nur Baitti, Silvi; Rahayu, Sintia; Aulya Yunitasari, Dwi; Ramadhan, Alfajri; Nurun Ala, Hindun; Akbar Fadhillah, Maulana; Abadi, Iwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/t3f9h442

The aim of this research is to determine the effect of using social media in digital marketing learning on increasing knowledge of community pedagogical competence, especially PKK women, regarding information technology in Sekarwangi Village, Cibadak District, Sukabumi Regency. This research was conducted at the house of the citronella oil refinery in Sekarwangi Village, Cibadak District, Sukami Regency. The population of this study was 40 PKK women, with a sample size of 19 people, in determining the sample using the Slovin formula with an error tolerance of 5%. This research method approach is quantitative research with a correlation analysis design. The instruments used consist of the use of social media, digital marketing and pedagogical knowledge. The data collection technique uses an instrument in the form of a questionnaire and is analyzed using descriptive and inferential statistical analysis. The research results show that there is a very significant positive influence between the variable use of social media for digital marketing learning on pedagogical competence with a low strength of relationship (r = 0,584 p<0.01). The existence of a positive relationship means that the higher the use of social media for digital marketing learning, the higher the pedagogical competence related to information technology. The theories used in this research are not yet extensive, it would be good in the future that scientific developments will enable the emergence of new theories that can explain the increase in pedagogical knowledge in the field of information technology, which can then provide different results in other research.

Strategi Pemasaran UMKM Batu Permata Batu Di Desa Batu Asih, Kecamatan Cibadak, Kabupaten Sukabumi, Jawa Barat Istanti, Enny; Ekantoro, Julyanto; KN, RM Bramastyo
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/c8sgfe18

Through the integration of domestic, foreign, and international marketing activities that can create synergies while maintaining the organization's strategic objectives and competitive advantage as a force in global marketing efforts, global gold marketing acknowledges complex global (geocentric) market commonalities. This study (Study on MSMEs in Batuasih Village, Cibadak District, Sukabumi Regency) intends to ascertain how the marketing strategy of gemstone MSMEs in Batuasih village seeks to increase family income. Qualitative research methodology is the approach employed. The following are the MSME Marketing Strategy initiatives carried out by Batu Asih Village's gemstone artisans: Establishing groups for gemstone craftsmen, bolstering marketing teams, utilizing social media, becoming a member of fan clubs for gemstones, regularity in the content uploads for Gemstone products, Regular updating of content and enhancement of the product.

Pemanfaatan Instagram @halal.indonesia dalam Meningkatkan Brand Awareness Lembaga Sertifikasi Halal maghfiroh, deva fahira; Ekantoro, Julyanto; Fadeli, Muhammad
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.16914

AbstractSince the mandate of Law No. 33 of 2014 concerning Halal Product Assurance indicates that the Halal Product Assurance Organizing Agency (BPJPH) has a new role as the Halal Certification Organizing Agency, previously this authority was held by the Indonesian Ulema Council (MUI). In the process of implementing this information on the transfer of authority, the whole community did not understand this. As a public relations officer, BPJPH must make efforts to increase BPJPH's brand awareness as a halal certification body, one of which is to use Instagram media. The research method used is using a qualitative descriptive research method. The results of this study state that BPJPH's public relations efforts through Instagram are through logos, content, and collaboration. In addition, Instagram features have been utilized including Reels, Comments, Captions, Feeds, Hastags, Instagram Stories, Highlight Stories, Live Instagram, Pin Feeds, and also Instagram Ads. However, there are still a number of features that have not been utilized optimally, such as the live feature and also comments, which have not been explored extensively in their use, so that misinformation often occurs in the field.Keywords: public relations, brand awareness, Instagram, Halal CertificationAbstrakSejak diamanatkanya UU No 33 Tahun 2014 tentang Jaminan Produk Halal mengisyaratkan bahwa Badan Penyelenggara Jaminan Produk Halal (BPJPH) memegang peran baru sebagai Lembaga penyelenggara sertifikasi halal yang sebelumnya wewenang ini dipegang oleh Majelis Ulama Indonesia (MUI). Dalam proses penyelenggaraanya informasi pemindahan kewenangan ini tidak dipahami oleh seluruh masyarakat, hal ini sebagai humas dari BPJPH harus berupaya dalam meningkatkan brand awareness BPJPH sebagai Lembaga sertifikasi halal, salah satunya memanfaatkan media instagram. Metode penelitian yang digunakan yaitu menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian ini menyatakan upaya humas BPJPH melalui instagram adalah melalui logo, konten, dan juga kolaborasi, selain itu Fitur-fitur instagram telah dimanfaatkan diantaranya Reels, Komentar, caption, Feed, Hastag, Instagram stories, Highlight Stories, Live Instagram, Pin Feed, dan juga Instagram Ads. Namun, masih ada beberapa fitur yang belum dimanfaatkan secara optimal seperti halnya fitur live dan juga komentar yang masih belum banyak dieksplore secara dalam pengunaanya sehingga masih sering terjadi miss informasi dilapangan.Kata kunci : humas, brand awareness, instagram, Sertifikasi Halal

Title

Found 5 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 5 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search