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Analisis Pengaruh Harga Dan Kualitas Terhadap Kepuasan Konsumen Dalam Membeli Ikan Di Pasar Wuring Marianus Noralarai; Yoseph D. Purnama Rangga; Pipiet Niken Aurelia
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.834

Abstract

Companies that fail to satisfy their services will face complex problems. Generally, consumers who are dissatisfied will convey their bad experiences to other people and you can imagine how big the losses are from failure to satisfy customers. Therefore, every service company is obliged to plan, organize, implement and control a quality system in such a way that the service can satisfy its customers. Consumer satisfaction is influenced by the quality of service where there are five dimensions. According to Agustyn (2021), it shows that customer perceptions of service quality include perceptions related to physical facilities (Tangibles), reliability (Reliability), responsiveness (Responsiveness), guarantee (Assurance) and empathy (Empathy).
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan (Studi Kasus Di PT. Borwita Citra Prima Maumere) Marianus Vicy Adastian; Yoseph D. Purnama Rangga; Pipiet Niken Aurelia
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1812

Abstract

This research background is that customer satisfaction has not been maximized at PT. Borwita Citra Prima Maumere. This research was conducted to (1) find out how the description of service quality and promotion on customer satisfaction at PT. Borwita Citra Prima Maumere; (2) find out whether there is an influence of sevice quality and protionj on customer satisfaction at PT Borwita Citra Prima Maumere. The population in this research was all customers who currently utilized products from PT Borwita Citra Prima Maumere as many as 3178 customers. By using the Slovin formula, the sample in this study was 100 people. Data were collected by distributing questionnaires and analyzed using descriptive statistical methods and inferential statisticks, namely simple linear regression. Hypothesis testing was done through the t-test. The study’s findings demonstrated that service quality (X1) and promotion (X2) simultaneously influenced consumer satisfaction (Y) where the value of F-count > F-table, 83.486 > 3.09 then H0 was rejected. It can be concluded that both independent variables, service quality and promotion variables, had a significant influence on customer satisfaction.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pakaian Rombengan Di Pasar Alok Maumere Dian Indrayani; Antonius Philipus Kurniawan; Pipiet Niken Aurelia
Jurnal Projemen UNIPA Vol. 10 No. 4 (2023): Desember : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatar belakangi oleh permasalahan keputusan pembelian pakaian rombengan di Pasar Alok Maumere. Penelitian ini bertujuan untuk: (1) mengetahui gambaran harga, kualitas produk dan keputusan pembelian pada Pakaian Rombengan di Pasar Alok; (2) menganalisis tentang harga dan kualitas produk terhadap keputusan pembelian pakaian rombengan di pasar alok baik secara parsial maupun simultan. populasi dalam penelitian ini adalah seluruh masyarakat di kota maumere. Karena populasinya tak terhingga maka penelitian ini menggunakan metode purposive sampling. Data dikumpulkan melaui kuisoner dan analisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linear berganda. Pengujian hipotesis dilakukan melaui uji f dan t. Hasil analisis deskriptif menunjukkan bahwa variabel keputusan pembelian pakaian rombengan, harga dan kualitas produk dikategorikan baik. Hasil statistic uji t menunjukkan bahwa secara parsial variabel harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian pada pakaian rombengan. Hasil uji f menunjukkan bahwa secara simultan semua variabel bebas berpengaruh signifikan terhadap keputusan pembelian pada pakaian rombengan. Hasil analisis determinasi menunjukkan kedua variabel bebas dalam penelitian ini mampu menjelaskan terhadap variasi naik turunnya keputusan pembelian pada pakaian rombengan.
Analisis Kinerja Keuangan Desa Ditinjau dari Pendapatan dan Belanja Desa pada Desa Reroroja Kecamatan Magepanda Kabupaten Sikka Valentin Romualda Gaudiosa Bella Adur; Pipiet Niken Aurelia; Paulus Libu Lamawitak
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.8146

Abstract

This research aims to determine the financial performance of Reroroja Village, Magepanda District, Sikka Regency. The method used in this research is a quantitative descriptive research method. The data used is the Realization Report of the Village Revenue and Expenditure Budget (APBdes) of Reroroja Village for the 2017-2021 Fiscal Year. The results of the research show that 1) the Reroroja Village Revenue Effectiveness Ratio from the 2017 Fiscal Year to the 2021 Fiscal Year is very effective with an average effectiveness of 100.01%. These results indicate that the performance of the Reroroja village government is very good; 2) The Efficiency Ratio of Village Expenditures compared to Reroroja Village Revenue from the 2017 Fiscal Year to the 2021 Fiscal Year is less efficient with an average efficiency of 99.59%, meaning that the financial performance of the Reroroja village government is not good. 3) The Income Growth Ratio of Reroroja village is very low with a growth ratio of 11.08%; Likewise, the average growth in Reroroja village expenditure is very low with a growth ratio of 10.33%. Keywords: Effectiveness Ratio, Efficiency Ratio, Growth Ratio
Pengaruh Penerapan Digital Marketing terhadap Tingkat Pendapatan UMKM Tenun Ikat di Kabupaten Sikka Mariani Sarah Colson Mbadhi Tani; Pipiet Niken Aurelia; Henrikus Herdi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 4 (2024): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i4.2543

Abstract

This research aims to analyze the effect of implementing digital marketing on the income level of ikat weaving MSMEs in Sikka Regency. The method used in this research is a quantitative method. The population in this research is MSME actors in the Sikka Regency area with a sample size of 70 ikat weaving actors. The sampling technique used a saturated sample technique with a sample size of 70 respondents. In this research, the type of data used is primary data. The data collection procedure uses a questionnaire which is measured using a Likert scale. The data analysis technique used in this research uses a simple linear analysis method with descriptive statistical tests, data quality tests, classical assumption tests, hypothesis tests and R2 coefficient of determination tests. The research results show that: (1) digital marketing (x) has a significant effect on income levels (y).