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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Mbulu, Yustisia Pasfatima
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Religion Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pengembangan Wisata di Desa Wisata Kedung Gede Pradini, Gagih; Kusumaningrum, Anisa Putri; Maulana, Bima Rizky; Ardani, Putri Aulia; Mbulu, Yustisia Pasfatima
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10637917

Abstract

Dalam pengembangan kepariwisataan yang berorientasi pada partisipasi masyarakat, peran dan partisipasi masyarakat setempat sebagai subyek pembangunan diutamakan. Desa Wisata Kedung Gede sebagai salah satu tempat pariwisata di Jakarta yang memiliki daya tarik wisata arum jeram disungai ciliwung juga memiliki suatu lembaga yaitu kelompok sadar wisata (Pokdarwis) sebagai penggerak dalam mendukung terciptanya iklim kondusif dan berkembangnya kepariwisataan di desa tersebut. Penelitian ini bertujuan untuk mengetahui strategi pengembangan pariwisata di Desa Wisata Kedung Gede dengan menggunakan metode penelitian kualitatif deskriptif.
Moment of Truth: Hotel Operation in The New Normal Time Towards Customer Loyalty Mediated by Customer Satisfaction Mbulu, Yustisia Pasfatima; Widjaja, Daniel; Samuel, Sylvia
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.781

Abstract

The purpose of this study is to analyze the effect of Zero Moment of Truth on the satisfaction of prospective hotel guests, analyze the First Moment of Truth's influence on the satisfaction of prospective hotel guests, analyze the Second Moment of Truth that affects the satisfaction of hotel guests, analyze the Ultimate Moment of Truth that affect the satisfaction of hotel guests and analyze the effect of satisfaction on loyalty. This study uses a quantitative approach with SEM analysis methods and uses the Smart PLS 3.2.9 program. The sample was selected using a purposive sampling technique with 150 respondents, specifically for hotel guests in Jakarta who stay in the new normal period. The results of the study stated that the First Moment of Truth has a positive influence on the satisfaction of prospective hotel guests, the Ultimate Moment of Truth has a positive influence on the satisfaction of hotel guests, and the satisfaction of hotel guests has a positive influence on loyalty. Meanwhile, Zero moment of truth does not positively influence the satisfaction of prospective hotel guests, and the Second moment of truth does not positively influence hotel guest satisfaction.
Co-Authors Ardani, Putri Aulia Kusumaningrum, Anisa Putri Maulana, Bima Rizky Pradini, Gagih Samuel, Sylvia Widjaja, Daniel