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All Journal Jurnal Bisnis Hospitaliti Jurnal Manajemen Perhotelan Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Teviningrum, Shinta
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA Wachyuni, Suci Sandi; Namira, Siti; Respati, Rella Dwi; Teviningrum, Shinta
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1382

Abstract

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.  
UPAYA PENINGKATAN PEMANFAATAN BAHAN PANGAN LOKAL DI DESA WISATA PANTAI MINANG RUA, LAMPUNG SELATAN Akhirson, Armaini; Rismiyati, Fitri; Teviningrum, Shinta; Hadiati, Mulya Sari; Zahroh, Anieq Siti
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 3, No 2 (2023)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2023.v3i2.10025

Abstract

Pengabdian Kepada Masyarakat ini bertujuan untuk mengetahui dan menganalisis bagaimana kondisi masyarakat dan lingkungan Desa Kelawi guna mengelola Desa Wisata dan Konservasi Pantai Minang Rua Lampung Selatan. Dengan potensi yang ada, pembangunan desa wisata dapat membantu menumbuhkan ekonomi daerah dan memaksimalkan hasil bumi masyarakat sekitar. Melalui ketersediaan tenaga ahli yang kompeten dapat membantu membuka wawasan masyarakat sehingga dapat bersama sama membangun desa wisata yang lebih optimal. Selanjutnya, target luaran pengabdian kepada masyarakat ini difokuskan pada perbaikan tata nilai dalam masyarakat, berupa teredukasinya masyarakat yang sebelumnya tidak memahami pemanfaatan bahan lokal pada desa wisata, menjadimengerti dan memahami pemanfaatan bahan lokal pada desa wisata. Sehingga masyarakat dapat lebih baik dalam memanfaatkan bahan pangan lokal yang ada di lingkungan desa wisata untuk dapat dimanfaatkan sebagai komoditas unggulan desa wisata.
DIGITALISASI UMKM DI LINGKUNGAN RW. 02 PABUARAN EKAR, BOGOR: PENDAMPINGAN WANITA TANI DAN WEBSITE RESMI Huda, Stevani Adinda Nurul; Teviningrum, Shinta; Aryunani, Witari
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 3, No 1 (2023)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2023.v3i1.10019

Abstract

PKM memiliki tujuan untuk meningkatkan kapasitas dan sinergi para kader RT, RW dan masyarakat Kelompok Wanita Tani di lingkungan wilayah RW 02 Kelurahan Pabuaran Mekar Kecamatan Cibinong Kabupaten Bogor, Jawa Barat sebagai kegiatan pendampingan dan pembuatan website official yang berguna sebagai wadah informasi bagi warga, disamping itu mendukung adanya pusat data UMKM dalam rangka digitalisasi usaha di lingkungan RW 02. Pendataan UMKM juga memberikan kesempatan untuk para investor ataupun pelaku UMKM yang ingin memperluas usahanya dengan mendapatkan modal usaha melalui informasi yang tersedia pada website tersebut. Era digitalisasi kini sangat dibutuhkan oleh para pelaku UMKM agar dapat berekspansi lebih baik terkait informasi usaha yang dijalankannya. Pelaksanaan pengabdian masyarakat telah berhasil dilaksanakan dalam rentang waktu 6 (enam) bulan terhitung pada bulan September 2022 hingga Februari 2023 berupa Program Pendampingan Kelompok Wanita Tani dan Pembuatan Website Official RW 02. Melalui kegiatan pengabdian kepada masyarakat ini, menginsipirasi lahirnya kegiatan lainnya yang mendukung digitalisasi wirausaha berbasis teknologi informasi serta pengelolaan usaha farming berbasis teknologi. Selanjutnya target luaran pengabdian masyarakat ini difokuskan pada peningkatan penerapan IPTEK di masyarakat serta perbaikan tata nilai masyarakat di bidang sosial, lingkungan dan pendidikan khususnya untuk memberdayakan kelompok wanita tani.
Understanding The Productivity and Loyalty of Millennial Employees in The Hotel Business: Preliminary Evidence Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Teviningrum, Shinta; Saputra, Nicko Gana
Jurnal Manajemen Perhotelan Vol. 10 No. 2 (2024): SEPTEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.10.2.81-90

Abstract

The company's ability to survive in a highly competitive environment relies heavily on employee productivity and loyalty. Contemporary millennial culture in the hotel industry is a topic of current societal discussion. Therefore, researchers have a keen interest in this area. The population for this study consists of all the employees belonging to the millennial generation working in the Front Office department of a 4-star hotel in Jakarta. The approach employs a combination of two distinct variables using both quantitative and qualitative methodologies. A total of 18 millennial employees from the front office department were surveyed, along with three interviewees consisting of the front office manager, assistant front office manager, and front office supervisor. Based on data collected through interviews, observations, and surveys, researchers have discovered that the millennial generation's front office department exhibits excellent employee productivity, characterised by a strong sense of enthusiasm and ambitious goals. However, the loyalty of the millennial generation towards their work is distinct. These employees frequently switch companies not due to a dislike for corporations, declining performance, or a poor work environment, but rather because they seek to gain extensive experience, build strong professional networks, and aspire to attain higher positions at a faster pace.
Co-Authors Armaini Akhirson Aryunani, Witari Hadiati, Mulya Sari Huda, Stevani Adinda Nurul Kadek Wiweka Namira, Siti Respati, Rella Dwi Rismiyati, Fitri Saputra, Nicko Gana Wachyuni, Suci Sandi Wahyuni, Nenny Zahroh, Anieq Siti