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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran)
Ruswaji
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Food Vlogger Sebagai Social Media Influencer Terhadap Minat Beli Produk Makanan Di Kalangan Followers Gen Z Di Lamongan (Studi Kasus Korean Food di Kabupaten Lamongan): (Studi Kasus Korean Food di Kabupaten Lamongan) Zurotul Jannah, Mita; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3210

Abstract

In the city of Lamongan there is currently a proliferation of food vloggers/influencers on the social media Instagram who provide reviews about good food or drinks. from outside or from Lamongan itself. The purpose of this research is to determine the influence of Argument Quality, Credibility, Attractiveness on Intention to Buy food products among Gen Z followers in Lamongan Regency, simultaneously and partially, which coincides with Boboho Korean Street Food Lamongan. In this study the author used Gen Z Followers as the population. The sample in this study consisted of 100 respondents who were calculated using the Slovin method. This research is classified as using a quantitative method with a sample size of 100 respondents. By using a direct survey method through distributing questionnaires as a way to obtain data. The method used to analyze this research data was SPSS version 26. The respondents in this research were Gen Z Followers in Lamongan Regency. The test results in this study show that the T Test of the argument quality variable Tcount > Ttable with a value of 3,572 > 1.984, the Credibility variable Tcount > Ttable with a value of 5,362 > 1.984, the attractiveness variable Ttable > Tcount with a value of 5,573 > 1,984. and the Multiple Linear Regression Test Y = 1.119 + 0.213X1 + 0.205X2 + 0.424X3, it can be interpreted that the most dominant value is the Attractiveness variable of 0.424. The results of this research show that the Attractiveness variable is the most dominant variable in buying interest in food products among Gen Z followers in Lamongan Regency.
Pengaruh Promosi Dan Harga Di Media Sosial Terhadap Keputusan Pembelian Rumah Subsidi Di Tikung Planet Green Tiara (Tikung Alam Raya) Riswanda Imawan, Vikhi; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3213

Abstract

Population growth, especially in Indonesia, is increasingly rapid every year. With the increase in population, the need for land for residence also increases, resulting in intense competition in the subsidized housing industry in Indonesia. In this case, promotions and prices play an important role in shaping purchasing decisions, especially on social media. This research aims to determine the influence of promotions and prices on social media on purchasing decisions for subsidized housing in Tikung Planet Green Tiara, Lamongan. This type of research uses a quantitative approach, with promotion and price as independent variables, while purchasing decisions as the dependent variable. The population in this research is all consumers who live in subsidized houses on Planet Green Tiara, totaling 505 consumers, with the number of samples taken being 100 respondents. Data collection methods use survey methods, observation and distribution of questionnaires. Then the data analysis technique uses a multiple correlation test, namely the T test and F test with the help of SPSS version 26. The test results show that the T test for the Promotion variable on purchasing decisions obtained Tcount (4.992) > Ttable (1.984), which means there is an influence of promotion on partial and significant purchasing decisions. The price variable on purchasing decisions is obtained by Tcount (7.777) > Ttable (1.984), meaning that there is a partial and significant influence of price on purchasing decisions. Then from the multiple linear regression testY= 1.534+0.378X1+0.717X2, it can be concluded that the price variable has the most dominant influence on purchasing decisions.
PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, KEMAMPUAN USAHA, DAN STRATEGI PEMASARAN TERHADAP KEBERHASILAN USAHA DENGAN PERKEMBANGAN USAHA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KEDIREN KECAMATAN KALITENGAH KABUPATEN LAMONGAN) Muhtarom, Abid; Munaffidah, Erlindiyanti Saidatul; Ruswaji; Badriyah, Nurul; Lubis, Zulkifli
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 2 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Pengembangan Usaha Mikro Kecil dan Menengah dalam ekonomi merupakan masalah penting yang perlu dikembangkan dan ditingkatkan terus menerus. Karena peran UMKM sangat penting, maka dilihat dari jumlah tenaga kerja yang terserap dapat mengurangi tingkat pengangguran. Jenis penelitian ini adalah kuantitatif dengan jumlah sampel 200 dan metode analisis yang digunakan adalah SEM menggunakan alat Smart-PLS versi 3.0. berdasarkan hasil penelitian bahwa karakteristik wirausaha dan modal usaha terhadap keberhasilan usaha terdapat pengaruh positif secara signifikan. Strategi pemasaran terhadap keberhasilan usaha berpengaruh postif dan signifikan, dan kemampuan usaha terhadap keberhasilan usaha terdapat pengaruh negatif secara signifikan. Dari uji mediasi menunjukkan karakteristik wirausaha terhadap keberhasilan usaha dimediasi perkembangan usaha dikatakan Non Mediation. Modal usaha terhadap keberhasilan usaha dimediasi perkembangan usaha dikatakan Partial Mediation.kemampuan usaha terhadap keberhasilan usaha dimediasi perkembangan usaha dikatakan Full Mediation. Strategi pemasaran terhadap keberhasilan usaha dimediasi perkembangan usaha dikatakan Partial Mediation. Kata kunci: karakteristik wirausaha, modal usaha, kemampuan usaha, strategi pemasaran, keberhasilan usaha dan perkembangan usaha, SEM-PLS
Co-Authors Abid Muhtarom, Abid Ike Susanti Munaffidah, Erlindiyanti Saidatul Nurul Badriyah Riswanda Imawan, Vikhi Shofia Maulida, Indira Zulkifli Lubis Zurotul Jannah, Mita