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The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.071 KB) | DOI: 10.55299/ijec.v1i1.67

Abstract

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values ​​that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.
E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Nasution, Atika Aini; Aryani Sairun
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.275 KB) | DOI: 10.55299/ijcs.v1i2.191

Abstract

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.
PENGARUH PENDEKATAN KEAHLIAN PADA KEINGINAN GUNA MENDAPATKAN MOTIVASI INTRINSIK SEBAGAI VARIABEL MODERATOR STUDI KASUS GURU TK HASANUDDIN KOTA MEDAN Nurhadi , A’an; Nasution, Atika Aini
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.30256

Abstract

Keinginan untuk keluar merupakan hal penting yang dapat mempengaruhi jalannya organisasi. Keinginan untuk keluar dapat dipengaruhi beberapa faktor yaitu tujuan pendekatan keahlian dan motivasi intrinsik. Seorang yang mempuyai tujuan pendekatan yang tinggi dan organisasi tidak memberikan fasilitas serta dukungan yang memadai untuk mengembangkan keahliannya maka keinginan untuk keluar juga tinggi. Keinginan untuk keluar dapat diperlemah dengan adanya motivasi intrinsik yang tinggi dari seorang karyawan jika mereka merasa pekerjaannya menyenangkan, dan sesuai dengan kemampuannya maka hal itu akan menurunkan adanya keinginan untuk keluar. Tujuan penelitian ini untuk mengetahui hubungan tujuan pendekatan keahlian pada keinginan untuk keluar dengan motivasi intrinsik sebagai variabel moderator. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif signifikan antara tujuan pendekatan keahlian pada keinginan untuk keluar yang ditunjukkan dengan nilai sig 0,000 < 0,05. Motivasi intrinsik menujukkan hasil negatif signifikan terhadap keinginan untuk keluar dengan nilai sig 0,000 < 0,05. Motivasi intrinsik terbukti memoderasi hubungan antara tujuan pendekatan keahlian pada keinginan untuk keluar, yang ditunjukkan dengan nilai sig 0.026 < 0,05.