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All Journal JURNAL MANAJEMEN BISNIS ATESTASI : Jurnal Ilmiah Akuntansi
Lestari, Setyani Dwi
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Economics, Econometrics & Finance

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Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Kusuma Putra, Aditya Halim Perdana; Nurani, Nurani; Ilyas, Gunawan Bata; Samiha, Yulia Tri; Lestari, Setyani Dwi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.704

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
The Role of Experience, Knowledge, Time Pressure and Risk on Sampling Method in Audit Lestari, Setyani Dwi; Leon, Farah Margaretha; Riyadi, Selamet; Reza, Heru Kreshna; Yuwono, Y.
ATESTASI - Jurnal Ilmiah Akuntansi Vol 4 No 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/atestasi.v4i2.994

Abstract

Objectively, this study examines the conceptual model related to the use of sampling methods empirically in audit cases. Investigates the relationship between the conceptual model in using the sampling method from the aspects of auditor knowledge, auditor experience, time adequacy, and risk considerations. This study involved a sample of 107 auditors from various categories of available positions at the Supreme Audit Agency. This study's independent variables include auditor knowledge, experience, time pressure, and audit risk. Simultaneously, statistical sampling methods are the dependent variable for empirical testing, namely, using a linear regression approach with SmartPLS as a statistical tool. The four hypotheses' test results show that all independent variables positively and significantly affect the variable using the sampling method for audit purposes. Audit risk considerations are the most influential variable and the dominant reason the auditor uses the sampling method to present the audit report. We highlight that the time pressure factor is a variable that is so dominant that it correlates using the sampling method for an audit report so that the assumption of an auditor's experience and knowledge can be optimal in presenting an audit report as long as technical constraints such as time-pressure are also flexible and rational.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ilyas, Gunawan Bata Leon, Farah Margaretha Nurani Nurani Reza, Heru Kreshna Selamet Riyadi Yulia Tri Samiha, Yulia Tri Yuwono, Y.