Article Per Year (5 Year)
p-Index From 2019 - 2024
2.049
P-Index
This Author published in this journals
All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Proceedings of The International Conference on Business and Economics Innovative: Journal Of Social Science Research
Lestari, Indawati
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JPPI (Jurnal Penelitian Pendidikan Indonesia)

 1 
Influence Factors in Increasing Brand Loyalty Through Customer Engagement on MPV Cars Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Inpress 2024
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and skunder data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement
Co-Authors Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Desy Astrid Anindya Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Finta Aramita Fitria Ramadhani Siregar H. Syahriandy Hasbiana Dalimunthe Henry Aspan Hermina Christyka Manullang Isfenti Sadalia Marihot Manullang Martin Mhd Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika Ngaliman Ngaliman Rolika Sihaloho Siti Alhamra Salqaura Teddi Pribadi Tohap Parulian Sihombing Zulia Rifda Daulay