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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM)
Zulia Rifda Daulay
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Maximizing Income Through Capital, Raw Materials, Labor and Production Abdul Gani; Zulia Rifda Daulay
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.260

Abstract

The purpose of this study was to analyze the effect of capital, raw materials, labor and production on business income for the Batu Bara songket cloth during the Covid-19 pandemic. The data analysis model used is multiple linear regression analysis. The population and sample of 65 craftsmen of Batu Bara songket cloth were used as research samples. Data collection techniques using a questionnaire (questionnaire) with a Likert scale. For data processing using the SPSS Version 22 application. The results showed that all variables of capital, raw materials, labor and production had a positive and significant impact on the business income of Batu Bara songket cloth. The variable that has the greatest influence in increasing business income for the Batu Bara songket cloth is labor.
The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City Indawati Lestari; Martin; Marihot Manullang; Ribka Sari Butar-Butar; Zulia Rifda Daulay
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.274

Abstract

The main purpose of this study is to determine the effect of brand ambassadors and prices on purchasing decisions for Android phones through consumer buying interest. The approach in this study is associative with the data analysis used is path analysis. The population and sample in this study were 147 respondents who were selected by accidental sampling. The results showed that (1) brand ambassadors had a positive and significant effect on buying interest, (2) price had a negative effect on buying interest, (3) brand ambassadors had a positive and significant effect on purchasing decisions, (4) price had a negative effect on purchasing decisions, (5) brand ambassador has a positive and significant effect on purchasing decisions through buying interest, (6) price has a negative effect on purchasing decisions through buying interest.
Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty Nasib Nasib; Helena Louise Panggabean; Rafida Khairani; Zulia Rifda Daulay; Widy Hastuty HS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1913

Abstract

The purpose of this study is to determine the effect of communication marketing on school principal loyalty through brand trust. The approach in this research was quantitative. The data were obtained through a questionnaire with the Likert scaling technique. The population and sample in this study was 45 principals of high school, vocational and Aliyah private schools in Binjai and Langkat district. The sampling technique was accidental sampling was 45 respondents. The results showed that 1) marketing communication has a significant effect on brand trust. 2) Marketing communication has no effect on principal loyalty. 3) Student brand trust has a significant effect on the principal's loyalty. 4) Marketing communication has a significant effect on principal loyalty through brand trust.
Co-Authors ABDUL GANI Butar Butar, Ribka Sari Helena Louise Panggabean Khairani, Rafida Lestari, Indawati Marihot Manullang Martin Nasib Widy Hastuty HS