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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Mirai Management Jurnal Ilmiah Manajemen "E M O R" Ganaya: Jurnal Ilmu Sosial dan Humaniora ECONOMOS : Jurnal Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat PAY Jurnal Keuangan dan Perbankan Jurnal Ekonomi dan Manajemen juremi: jurnal riset ekonomi Journal of Economics and Regional Science JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economos : Jurnal Ekonomi dan Bisnis
M.M, Besse Faradiba
IAIN PARE-PARE
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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COVID-19: PENGARUH LIVE STREAMING VIDEO PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP BUYING PURCHASING Faradiba, Besse; Syarifuddin, Mustika
Economos : Jurnal Ekonomi dan Bisnis Vol 4, No 1 (2021): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v4i1.775

Abstract

This study aims to carefully examine the effect of live streaming video promotion and electronic word of mouth on buying purchasing during the large-scale social restrictions caused by the Covid-19 pandemic. The measurement of purchasing decisions in that study was carried out because there were still many sellers or marketers who were unfamiliar with live streaming video and electronic word of mouth in e-commerce in marketing their products. This academic research is typically expected to in common be a direct reference to invite sellers or producers to carefully choose to sell online through e-commerce because it is safer in practical terms of health. in that research method uses Multiple Linear Regression with convenience sampling or purposive sampling where the proportional quota is 50 respondents. The data analysis used is descriptive analysis to accurately describe the symptoms of the research results, while seeing the effect of live streaming video promotion and electronic word of mouth on buying purchasing (quantitative data) using multiple linear regression analysis tools. The direct results show that there is a simultaneous effect of live streaming video promotion and electronic word of mouth on buying purchasing, where the ANOVA test results show that the f-count value is greater than the f-table so that the hypothesis is accepted.
ANALISIS STUDI KELAYAKAN BISNIS USAHA WARALABA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN “ALPOKATKOCOK_DOUBIG” DI MAKASSAR Besse Faradiba; Musmulyadi Musmulyadi
PAY Jurnal Keuangan dan Perbankan Vol 2 No 2 (2020): PAY Jurnal Keuangan dan Perbankan
Publisher : Program Studi Keuangan dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/pay.v2i2.751

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kelayakan investasi pengembangan usaha Alpokatkocok_Duobig sebelum menjalankan usaha untuk meminimalisirkan resiko kedepannya , dengan menggunakan metode analisis kelayakan pada aspek pasar pemasaran, aspek manajemen sumberdaya manusia, aspek teknis dan teknologi, aspek hukum, aspek keuangan berupa Analisa kelayakan investasi payback period (PP), Benefit Cost Ratio (BCR), Net Present Value(NPV) dan Internal Rate of Return (IRR) untuk mencari tingkat bunga. Pada penelitian ini teknik sampling yang digunakan dalam penentuan sampel adalah non random sampling dan convenience sampling dengan kuota atau proporsional Berdasarkan dengan Analisa kelayakan bisnis di peroleh hasil Payback Period lebih cepat dari umur ekonomis pengembalian modal. BCR yang menunjukkan memberikan keuntungan, NPV bernilai positif lebih besar dari tingkat bunga yang telah di tetapkan sehingga usaha ini layak untuk di jalankan. Kemudian untuk dalam segi pemasaran dimana citra merek terdapat pengaruh positif terhadap keputusan pembelian, diperlukan penelitian lanjutan untuk mengetahu variable lain yang mempengaruhi keputusan pembelian pada studi kelayakan bisnis ini.
Laundry Business Opportunities Of Covid-19: An Analyses From Maqashid Al Syariah Arwin Arwin Adam; Besse Faradiba
LAA MAISYIR: Jurnal Ekonomi Islam VOL 8, NO 2 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v8i2.19866

Abstract

This study aimed to analyze the laundry business opportunities in the midst of the covid-19 pandemic in Parepare. This study used feasibility analysis in some aspects including marketing, human resource management, technical and technological aspects, legal aspects and investment feasibility aspects in the form of Payback period (PP), Benefit Cost Ratio (BCR), Net Present Value (NPV) and Internal Rate of Return (IRR). The sampling technique was purposive sampling utilizing Firman Laundry and BMR Laundry as samples with data analysis of maqashid al sharia al Khassah ibn Asyur. The results of the research showed that the marketing aspect was feasible because it was strategically located. The human resource management aspect exhibited a simple organizational structure but was able to provide benefits. The technical and technological aspects had used a drying machine, a washing machine with steam technology, and the investment feasibility aspect obtained were from PP, BCR, NPV, IRR which both were able to exceed the profit target set by the business owner so that this business had a great opportunity despite the pandemic in Parepare. Besides, it produced a description maqashid Khassah by Ibn Asyur covering al rawaj, al wuduh, al-hifz, al tsibat and al adl.
Kepuasan dan Kepercayaan Pelanggan serta Loyalitas Pengguna Belanja Online Selama Pandemi COVID-19 Besse Faradiba
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the correlation between satisfaction, trust, and loyalty of online shopping users in the midst of COVID-19 Pandemic. This research was conducted at Parepare of South Sulawesi. The sample of this research was fifty people having the hobby with online shopping. Data were analyzed using correlation test. The result of this research found that there are strong positive correlations between customers satisfaction, trust, and loyalty amidst of pandemic. It reveals that the increase of satisfaction and trust relates to the loyalty of online shopping users.
ANALISIS STUDI KELAYAKAN BISNIS USAHA WARALABA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI MAKASSAR Besse Faradiba M.M
Jurnal Ilmiah Manajemen "E M O R" Vol 5, No 1 (2021): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v5i1.712

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menganalisis kelayakan investasi pengembangan usaha Alpokatkocok_Duobig sebelum menjalankan usaha untuk meminimalisirkan resiko kedepannya , dengan menggunakan metode analisis kelayakan pada aspek pasar pemasaran, aspek manajemen sumberdaya manusia, aspek teknis dan teknologi, aspek hukum, aspek keuangan berupa Analisa kelayakan investasi payback period (PP), Benefit Cost Ratio (BCR), Net Present Value(NPV) dan Internal Rate of Return (IRR) untuk mencari tingkat bunga. Pada penelitian ini teknik sampling yang digunakan dalam penentuan sampel adalah non random sampling dan convenience sampling dengan kuota atau proporsional Berdasarkan dengan Analisa kelayakan bisnis di peroleh hasil Payback Period lebih cepat dari umur ekonomis pengembalian modal. BCR yang menunjukkan memberikan keuntungan, NPV bernilai positif lebih besar dari tingkat bunga yang telah di tetapkan sehingga usaha ini layak untuk di jalankan. Kemudian untuk dalam segi pemasaran dimana citra merek terdapat pengaruh positif terhadap keputusan pembelian, diperlukan penelitian lanjutan untuk mengetahu variable lain yang mempengaruhi keputusan pembelian pada studi kelayakan bisnis ini.Kata-kata kunci: Analisis Payback Period,Internal Rate of Return, Net Present Value.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK ETHIC, AND EMPLOYEE DISCIPLINE ON THE ORGANIZATIONAL PERFORMANCE AT THE REGIONAL LAND OFFICE OF WEST PAPUA PROVINCE IN MANOKWARI Besse Faradiba
Jurnal Ekonomi dan Manajemen Vol 14 No 2 (2020): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v14i2.1384

Abstract

Penelitian ini bertujuan : (1) Pengaruh iklim organisasi terhadap efektifitas kinerja. (2) Pengaruh etos kerja terhadap efektifitas kinerja (3) Pengaruh disiplin kerja terhadap efektifitas kinerja organisasi (4) Pengaruh iklim organisasi, etos kerja, dan disiplin kerja terhadap efektifitas kinerja organisasi di Badan Pertanahan Nasional Papua Barat. Metode penelitian ini menggunakan metode Regresi Linear Berganda dengan populasi dan sampel sebesar 55 responden. Analisis data yang digunakan adalah analisis deskriptif untuk mendeskripsikan gejala hasil penelitian sedangkan untuk melihat pengaruh budaya organisasi, etos kerja dan disiplin kerja pegawai terhadap efektifitas kinerja Badan Pertanahan Nasional Papua Barat di Manokwari (data kuantitatif) menggunakan alat analisis regresi linear berganda. Hasil penelitian menunjukkan terdapat pengaruh secara bersama-sama budaya organisasi, etos kerja dan disiplin kerja terhadap efektifitas kinerja organisasi di Badan Peratanahan Papua Barat, dengan hasil uji F dengan nilai sig lebih kecil dari nilai t tabel. Kata Kunci : Budaya Organisasi, Etos Kerja, Disiplin Kerja, Efektifitas Kinerja Pegawai.
MARKETING STRATEGY AT LAKESSI MARKET IN PAREPARE, SOUTH SULAWESI DURING THE COVID 19 PANDEMIC Besse Faradiba
Jurnal Ekonomi dan Manajemen Vol 15 No 2 (2021): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v15i2.2175

Abstract

This study aims to determine the effect of marketing strategy and service quality on business competition at Lakessi Market during the Covid 19 pandemic. The measurement of marketing strategy in this study was carried out because people's purchasing power was weakening so that a marketing strategy was needed to gain profits during the Covid 19 period. Research method This method uses convenience sampling or purposive sampling where the proportional quota is 50 respondents. Analysis of the data used is descriptive analysis to describe the symptoms of the research results, while to see the effect of marketing, service quality on business competition in the Lakessi Parepare Market (quantitative data) using multiple linear regression analysis tools. The results show that marketing strategy has no effect on business competition and service quality has a positive effect on business competition and then significantly on business competition by 76.2%. For business actors (traders) it is expected to pay more attention to service quality because from the results of research on service quality which is very influential on business competition during the Covid-19 period, if they can excel in business competition, traders will get a bigger profit.
Analisis Efektifitas Penerimaan Pajak Daerah Pada Kantor Badan Pendapatan Daerah di Kabupaten Gowa Arwin arwin; Besse Faradiba; Wardianto Wardianto
Journal of Economics and Regional Science Vol 1 No 1 (2021): Edisi Maret 2021
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.551 KB) | DOI: 10.52421/jurnal-esensi.v1i1.131

Abstract

This study aims to determine the effectiveness of local tax revenues in Gowa Regency with a span of time for the last 6 years, namely 2013-2018. The analytical method used in this research is quantitative method and descriptive analysis, while the analytical tool used in this research is effectiveness analysis. Besides, qualitative analysis is also used in the form of direct interviews with local officials. The results of this study indicate that the regional tax revenues in Gowa Regency are broadly in the effective category. The factors that play a role in influencing the status of the effectiveness of regional tax revenues, namely the integrity of the taxpayer, the obligation to carry out tax payments in a timely manner, the local tax collection supervision system and the mechanism for collecting local taxes in Gowa Regency.
Analisis Potensi Pengembangan Ekmowisata Butta Gowa Resort Menjadi Destinasi Wisata Halal Besse Faradiba
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 1 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i1.2009

Abstract

This study aims to analyze the potential for developing Ecotourism Butta Gowa Resort to become a halal tourist destination based on tourist perceptions and to evaluate strategic planning in developing halal tourism. The background of this research is because of the many facilities provided in the form of playgrounds to prayer facilities for Muslims by the Butta Gowa Resort ecotourism which is located on Jalan Malino Gowa, South Sulawesi Province, the Butta Gowa Resort Ecotourism is pressured to become one of the halal tourist destinations to attract the Muslim tourist market. This research method uses a mixed method where for quantitative it uses multiple linear regression with convenience sampling or purposive sampling where the proportional quota is 53 respondents and qualitatively uses SWOT analysis to evaluate strategies in developing halal tourism. The results show that the Global Muslim Travel Index criteria have an influence on tourist perceptions based on a quantitative descriptive approach where environmental variables have the greatest influence on tourist perceptions, followed by communication variables, then service variables and access variables so that Ecotourism Butta Gowa Resort has the potential to become a halal tourist destination then from the qualitative results it was found that the condition of the position of Ecotourism Butta Gowa Resort based on the results of calculating the scores and weights of various internal and external factors is in quadrant I of the SWOT matrix so that the right strategy is the S-O strategy where this strategy supports aggressive strategic policies when utilizing strengths and opportunities maximally. Further research is needed to find out other factors that can influence the perceptions of tourists visiting Butta Gowa Ecotourism.  
Pengaruh Brand Awareness terhadap Loyalitas Konsumen Handphone Samsung pada Universitas Ichsan Gorontalo Indrayani Indrayani; Muh. Syaifudin Syukri; Besse Faradiba; Fahmiah Akilah
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4222

Abstract

Tujuan dari penelitian untuk mengetahui dampak dari pengaruh Brand Awareness (X) melalui Top of Mind (X1), Brand Recall (X2), Brand dan Recognition (X3) baik secara simultan maupun secara parsial terhadap Loyalitas Konsumen (Y) Handphone Samsung pada Dosen di Universitas Ichsan Gorontalo. Metode analisis yang digunakan adalah analisis jalur atau path analysis. Berdasarkan hasil penelitian ini bahwa hipotesis pertama yang diajukan mengatakan bahwa variabel Brand Awareness (X) melalui Top of Mind (X1), Brand Recall (X2), Brand dan Recognition (X3) secara simultan berpengaruh positif dan signifikan terhadap Loyalitas Konsumen (Y). Dengan nilai koefisien determinasi (R Square) sebesar 0.549 (54.9%). Hasil perolehan untuk uji Fhitung telah menunjukkan hasil dengan nilai 21.528 sedangkan Ftabel sebesar 2.770 dan probability sig 0.000 < probability α = 0,05. Hipotesis kedua variabel Top of Mind (X1) terhadap Loyaltias Konsumen (Y) berpengaruh positif dan signifikan. Nilai probability alpha (α) (0.003 < 0.05). Sedangkan untuk nilai t-hitung lebih besar dari nilai t-tabel (3.136 > 2.004). Hipotesis ketiga variabel Brand Recall (X2) tidak memiliki pengaruh positif dan signifikan terhadap Loyaltias Konsumen (Y). Nilai probability alpha (α) (0. 0.998 > 0,05). Sedangkan untuk nilai t-hitung lebih kecil dari nilai t-tabel (0.002 < 1.673). Hipotesis ketiga variabel Brand Recognition (X3) berpengaruh positif dan signifikan terhadap Loyaltias Konsumen (Y). Nilai probability alpha (α) (0.001 < 0,05). Sedangkan untuk nilai t-hitung lebih besar dari nilai t-tabel (3.607 > 2.004). Kata Kunci: Brand Awareness, Top of Mind, Brand Recall, Brand Recognition, Loyalitas Konsumen
Co-Authors Arwin Darwis Darwis Eva Yuniarti Utami Fahmiah Akilah Hannani Heri Susanto I Nyoman Budiono Indrayani Indrayani Indrayani Indrayani Loso Judijanto Muh. Syaifudin Syukri Musmulyadi Musmulyadi Sunarto Syarifuddin, Mustika Wardianto Wardianto