Article Per Year (5 Year)
p-Index From 2019 - 2024
2.47
P-Index
This Author published in this journals
All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Mirai Management Jurnal Ilmiah Manajemen "E M O R" Ganaya: Jurnal Ilmu Sosial dan Humaniora ECONOMOS : Jurnal Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat PAY Jurnal Keuangan dan Perbankan Jurnal Ekonomi dan Manajemen juremi: jurnal riset ekonomi Journal of Economics and Regional Science JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economos : Jurnal Ekonomi dan Bisnis
M.M, Besse Faradiba
IAIN PARE-PARE
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ECONOMOS : Jurnal Ekonomi dan Bisnis

 1 
COVID-19: PENGARUH LIVE STREAMING VIDEO PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP BUYING PURCHASING Faradiba, Besse; Syarifuddin, Mustika
Economos : Jurnal Ekonomi dan Bisnis Vol 4, No 1 (2021): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v4i1.775

Abstract

This study aims to carefully examine the effect of live streaming video promotion and electronic word of mouth on buying purchasing during the large-scale social restrictions caused by the Covid-19 pandemic. The measurement of purchasing decisions in that study was carried out because there were still many sellers or marketers who were unfamiliar with live streaming video and electronic word of mouth in e-commerce in marketing their products. This academic research is typically expected to in common be a direct reference to invite sellers or producers to carefully choose to sell online through e-commerce because it is safer in practical terms of health. in that research method uses Multiple Linear Regression with convenience sampling or purposive sampling where the proportional quota is 50 respondents. The data analysis used is descriptive analysis to accurately describe the symptoms of the research results, while seeing the effect of live streaming video promotion and electronic word of mouth on buying purchasing (quantitative data) using multiple linear regression analysis tools. The direct results show that there is a simultaneous effect of live streaming video promotion and electronic word of mouth on buying purchasing, where the ANOVA test results show that the f-count value is greater than the f-table so that the hypothesis is accepted.
Co-Authors Arwin Darwis Darwis Eva Yuniarti Utami Fahmiah Akilah Hannani Heri Susanto I Nyoman Budiono Indrayani Indrayani Indrayani Indrayani Loso Judijanto Muh. Syaifudin Syukri Musmulyadi Musmulyadi Sunarto Syarifuddin, Mustika Wardianto Wardianto