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All Journal DERIVATIF Al-Qisth Law Review Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI
Nasikah, Durotun
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Kehandalan Dan Brand Image Terhadap Kepuasan Konsumen Dalam Penggunaan Digital Payment Dana (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Metro) Septiana, Nani; Nasikah, Durotun; Wulandari, Tri Wahyu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2522

Abstract

The development of information and communication technology makes all human activities easier both in the economic and social fields. In today's technological developments, new innovations are needed so that all human activities become more efficient, safe, fast and comfortable, especially in the world economy. Digital wallets are electronic applications that can be used to pay for online transactions. This study aims to determine 1) To determine the effect of reliability on Consumer Satisfaction in the Use of Digital Payments (Dana). 2) To determine the effect of brand image on Consumer Satisfaction in the Use of Digital Payments (Dana). 4) To determine the effect of reliability, brand image on Consumer Satisfaction in the Use of Digital Payments (Funds). The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 72 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between reliability on Consumer Satisfaction in the Use of Digital Payments (Funds). 2) there is a positive and significant influence between brand image on consumer satisfaction in the use of digital payments (funds). 4) there is a positive and significant influence between reliability, brand image on consumer satisfaction in the use of digital payments (funds).
Pengaruh Strategi Marketing Mix (Bauran Pemasaran) Dalam Meningkatkan Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kota Metro Nasikah, Durotun; Fitriani, Fitriani; Wibowo, Yoga Prasetyo
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2586

Abstract

Micro, Small, and Medium Enterprises (SMEs) are currently the largest segment of national economic actors. Small industry plays an important role as a tool for the community as a solution to survive the economic crisis. SMEs can help the government to reduce the number of unemployed. So that in Indonesia, small businesses are often associated with government efforts to reduce unemployment, fight poverty and equalize income. Many products produced by MSMEs are currently able to compete in the domestic market. Some MSMEs still have various external and internal weaknesses, such as being less creative and innovative in creating new products, and not knowing what the market needs. The purpose of this study is to determine whether product, price, promotion, and location have a joint effect on the marketing performance of Micro, Small, and Medium Enterprises. This study used a quantitative approach and the sample this study was only taken from as many as 80 UMKM consumers. The data analysis technique used is the validity test, reliability test, normality test, linearity test, and homogeneity test. Testing the analytical model in this study using multiple linear regression analysis, t-test, f test, and r determination. Based on the results of the study using the t-test, it was found that the product had a significant effect on the marketing performance of Micro, Small, and Medium Enterprises, the price had no significant effect on the marketing performance of Micro, Small and Medium Enterprises, the promotion had no and no significant effect on the marketing performance of Micro, Small and Medium Enterprises. , location has a significant effect on the marketing performance of Micro, Small, and Medium Enterprises. From the f test, it is found that product, price, promotion, and location together have a significant effect on the marketing performance of Micro, Small, and Medium Enterprises.
Pengaruh Reputasi, Kualitas Informasi, Dan E-Wom Terhadap Minat Beli Pada Situs Jual Beli Online Tokopedia Dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi Nasikah, Durotun; Rahayu, Sri Retnaning; Saputra, Iqbal
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2634

Abstract

This study aims to determine the Effect of Reputation, Information Quality, and E-Wom on Buying Interest on the Tokopedia Online Selling Site Mediated by Customer Trust. This research is quantitative, where quantitative research is research that uses data types that can be measured or calculated directly through the measurement of research variables using numbers. The data analysis technique used is an analytical method which includes testing instrument requirements, testing requirements analysis and testing hypotheses. The results of the study show that reputation has no effect on customer trust on the Tokopedia online buying and selling site. The quality of information has a significant effect on customer trust on the online buying and selling site Tokopedia. e-wom has no effect on customer trust on the online buying and selling site Tokopedia. Reputation has a significant effect on buying interest on the online buying and selling site, Tokopedia. The quality of information significantly affects buying interest on the online buying and selling site, Tokopedia. E-wom has a significant effect on buying interest on the online buying and selling site, Tokopedia
Pengaruh Harga, Keanekaragaman Produk Dan Minat Beli Terhadap Keputusan Pembelian Produk Fashion Pada Toko Amie Metro Nasikah, Durotun; Imantoro, Jati; Eliyani, Eliyani
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2636

Abstract

ABSTRACT Due to the large number of similar businesses, the business competition between these businesses is getting tougher where several factors that become competitive include prices, product diversity and the ability to create consumer buying interest. The main problem of this study aims to determine the effect of price, product diversity, and buying interest on purchasing decisions for fashion products at Amie Stores Metro. The research design is quantitative research or verification research. The method used in this research is price, product diversity, wants and needs, purchasing decisions and lifestyle. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression with the SPSS program. The results showed that the price had no effect on consumptive behavior. Product diversity, and partial desire have a positive and significant effect on consumptive behavior. improve student purchasing decisions. Price, product diversity, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of price, product diversity, and desirability on consumer behavior.
Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Kepuasan Konsumen Studi Kasus Pada PT. Dahlia Dewantara Unit Metro Nasikah, Durotun; Imantoro, Jati; Putra, Yoga Pratama
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2717

Abstract

Business competition is a competition that must be faced by companies, this increasinglyfierce competition requires companies to be careful in determining strategies to win thecompetition they face. In order to get out of a situation that threatens the life of the company,the company must plan marketing strategies to satisfy consumer desires. Marketing occurs asa social and managerial process by which individuals and groups obtain what they need andwant through creating, offering and exchanging products of value with others. This studyaims to determine 1) To find out whether the price has an effect on consumer satisfaction. 2)To find out whether product quality has an effect on consumer satisfaction. 3) To find outwhether promotion has an effect on consumer satisfaction. 4) To find out whether the priceand product quality variables and promotions together have an effect on consumersatisfaction. This study uses a quantitative approach. The survey method was chosen as theprimary data source. The survey method focuses on collecting data from respondents whohave certain information, thus enabling researchers to solve problems. In this study, thepopulation was taken based on consumers who made purchases of kemplang amandacrackers as many as 75 per month. Data collection techniques using a questionnaire with a Likert scale. The results show that 1) there is a positive and significant influence betweenprice on consumer satisfaction2) there is a positive and significant influence between productquality on consumer satisfaction. 3) there is a positive and significant influence betweenpromotions on consumer satisfaction. 4) there is a positive and significant influence betweenprice, product quality and promotion together on consumer satisfaction
Pengaruh Kepuasan Pelatihan Dan Pemberdayaan Psikologis Terhadap Keinginan Berpindah Dengan Keterlibatan Kerja Sebagai Faktor Mediasi (Studi Kasus Pada Karyawan PT. Indo Metro Surya Andola) Fuadi, Selamet; Nasikah, Durotun; Safitri, Mutia
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2776

Abstract

The research was motivated by the high turnover rate of employees in companies. The aim ofthis research is to determine the effect of training satisfaction and psychologicalempowerment on turnover intention with work involvement as a mediating factor. Thisresearch is quantitative research. With this type of explanatory survey research, the samplingtechnique was nonprobability sampling, as many as 73 employees from PT. Indo Metro SuryaAndola. As a measuring tool, an 80-item questionnaire was used with Likert scalemeasurements and analyzed using Path Analysis. The research results show that trainingsatisfaction has a negative effect on employee turnover intentions. Psychologicalempowerment has a negative effect on employee turnover intentions. Training satisfaction hasa positive effect on employee turnover intentions. Psychological empowerment has a positiveeffect on employee turnover intentions. Training satisfaction has a negative effect onemployee turnover intention, mediated by employee work engagement. Psychologicalempowerment has a negative effect on employee turnover intention, mediated by employeework engagement.
PENGARUH COUNTRY OF ORIGIN DAN LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN IMPORT DI KOTA METRO davidson, harlley; Suwarto, Suwarto; Nasikah, Durotun
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v2i2.1341

Abstract

The large population of Indonesia makes Indonesia a market for imported products. Based on data from the Ministry of Trade, of all types of consumption goods, imports of processed food and beverages are the largest among imports of other consumer goods. Some consumer considerations in buying imported products are country of origin and the presence or absence of halal labeling. The purpose of this study was to determine the effect of country of origin and halal labeling on purchasing decisions for imported food and beverage products in Metro City. Quantitative research design. The method used is explanatory survey. The object in this study is the country of origin and halal labeling on purchasing decisions. Metro City campus educational area activities. The research population is consumers, especially students with a total sample of 100 respondents. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results of the study show that partial country of origin and halal labeling have a positive and significant effect on purchasing decisions. Simultaneously, country of origin and halal labeling also have a significant effect on purchasing decisions.
Co-Authors Anggraini, Vika Agustin Ardiyanti, Novita Arifudin, Mahmud Bhaswara, Ilham Prima davidson, harlley Dewi, Fitriana Eliyani Eliyani Falentiyo, Rian Fitriani Fitriani Jati Imantoro, Jati Putri, Eka Buana Safitri, Mutia Saputra, Iqbal Saputri, Dinda Kurnia Selamet Fuadi Septiana, Nani Sri Retnaning Rahayu, Sri Retnaning Suharto Suharto Suryadi Suryadi Suwarto Suwarto Wibowo, Yoga Prasetyo Wulandari, Tri Wahyu Yoga Pratama Putra Yuda, Ladi Arma Yuliyanto, Irwan