Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi
Amanda, Mercedes
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Brand image’s impression on impulsive buying of healthcare products Agung, Halim; Marta, Rustono Farady; Wang, Changsong; Amanda, Mercedes
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3806

Abstract

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.
Brand image’s impression on impulsive buying of healthcare products Agung, Halim; Marta, Rustono Farady; Wang, Changsong; Amanda, Mercedes
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.
Family communication dynamics: equilibrium with dialectical tension in "Turning Red" film hanifah, Hanifah; Farady Marta, Rustono; Panggabean, Hana; Amanda, Mercedes
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6046

Abstract

Turning red film shows us that there is regeneration in parenting style. This parenting style focuses on the successful event in life and achievement but does not see the emotional side of the child. The dynamics of family communication, as seen in the Turning Red film, were seen to be something important in parenting. The issue in family communication will create tension and reduce family harmony. Le Praire mentions that there are two types of family communication, which are nurturing and controlling. Communication is full of contrary expressions and tension between one another, which we call relational dialectical tension. With the family communication dynamics in the film Turning Red, the researcher tries to find the equilibrium in family communication. The researcher used Tzvetan Todorov's narrative analysis. Todorov divides the analysis into five stages, starting from equilibrium until there is a new equilibrium. This research shows that the dialectical tension colouring the films is stability vs change and integration vs autonomy. Parents' acceptance of their children in every aspect, including their developmental stage and emotional needs, will build a higher attachment.
Co-Authors Farady Marta, Rustono Halim Agung Hana Rochani Gustasari Panggabean hanifah hanifah Rustono - Wang, Changsong