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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) J-MAS (Jurnal Manajemen dan Sains)
Almansyah Rundu Wonua
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit Andry Stepahnie Titing; Sudarnice Sudarnice; Almansyah Rundu Wonua
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15970

Abstract

This study aims to determine the effect of service quality and Brand Awareness  toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness  has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness  has a positive and significant on customer satisfaction of 82,1%
The Effect of Self-Efficacy and Entrepreneurial Mindset on Entrepreneurial Interests Student in Management Study Program Sembilanbelas November Kolaka University Hendrik Hendrik; Almansyah Rundu Wonua; Muhammad Hasan
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.531

Abstract

To be able to reduce unemployment in educated students, one of the other options is entrepreneurship. Entrepreneurship can help reduce unemployment and make the younger generation aware and understand that they have alternatives in choosing their destiny by starting their own business and no need to keep looking and waiting to accept a job. This study aims to determine the effect of self-efficacy and entrepreneurial mindset on the entrepreneurial interest of students of the Management Study Program, Ninebelas November Kolaka University. The research method used in this research is quantitative, with questionnaires to answer the research problem formulation. The population in this study was 413 students of the USN Kolaka Management Study Program, with a sample of 203 people based on Slovin’s formula used. The analytical tool used was SPSS 23 to test the validity and reliability, while Partial Least Square (PLS) tests the research hypothesis model. The results of the analysis state that: 1) self-efficacy can increase interest in entrepreneurship; 2) an entrepreneurial mindset can increase interest in entrepreneurship.
Co-Authors Andry Stepahnie Titing Hendrik Hendrik Muhammad Hasan Sudarnice, Sudarnice